YouTube advertising

•Descargar como PPTX, PDF•

1 recomendación•397 vistas

Gareth O'Neill

How to get

Empresariales Tecnología

Migrating TV advertising to Youtube
&
profitable advertising campaigns

So Why ?
• 48 hours uploaded every minute on YouTube
• Great opportunity to target core
audience
• More flexibility than TV
• Cheap CPCs
• Why not?

Results
• YouTube is now our 2nd highest online
channel for sales in the US
• CPAs lower than any other route to market
• 2,788,981 views on one video
3,534,717 channel views
and 498 subscribers

Tips
• Wide reach campaigns = YouTube keyword tool
Targetted campaigns = Google keyword tool
• Start CPCs high and reduce them
• Use display instead of text
• Pre-roll ads – be careful budget wise
• Use 300 x 250 image ads
• Sales? Then voice, links and annotations

Thanks & Finally

www.twitter.com/garethoneill

http://ie.linkedin.com/in/garethoneill
http://www.quora.com/Gareth-O-Neill

Recomendados

Social media advertising 2015 by JaltKentaa

Learn YouTube Advertising - (overview) By GBG MumbaiSreeraman Thiagarajan

How To Profit From Your Passion on YouTubeJake Larsen

Digital AdvertisingBas Derks

Google AdWords Video Advertising Exam Questions and AnswersAlessandro Rapisarda

Social media reportGareth O'Neill

Digital marketing futureGareth O'Neill

A4u expoGareth O'Neill

It will be International Nurses' Day on 12 MayNZSG

Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000dlhescort

RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data

Marel Q1 2024 Investor Presentation from May 8, 2024Marel

👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022

Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823

Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823

Value Proposition canvas- Customer needs and painsP&CO

Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs

Famous Olympic Siblings from the 21st Centuryrwgiffor

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE AbudhabiAbortion pills in Kuwait Cytotec pills in Kuwait

(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7Call Girls in Nagpur High Profile Call Girls

Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Sheetaleventcompany

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066

SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsIndeedSEO

Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876dlhescort

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage

Call Girls In Noida 959961⊹3876 Independent Escort Service Noidadlhescort

2024 State of Marketing Report – by HubspotMarius Sescu

Everything You Need To Know About ChatGPTExpeed Software

Más contenido relacionado

Último

It will be International Nurses' Day on 12 MayNZSG

Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000dlhescort

RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data

Marel Q1 2024 Investor Presentation from May 8, 2024Marel

👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022

Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823

Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823

Value Proposition canvas- Customer needs and painsP&CO

Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs

Famous Olympic Siblings from the 21st Centuryrwgiffor

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE AbudhabiAbortion pills in Kuwait Cytotec pills in Kuwait

(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7Call Girls in Nagpur High Profile Call Girls

Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Sheetaleventcompany

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066

SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsIndeedSEO

Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876dlhescort

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage

Call Girls In Noida 959961⊹3876 Independent Escort Service Noidadlhescort

Destacado

2024 State of Marketing Report – by HubspotMarius Sescu

Everything You Need To Know About ChatGPTExpeed Software

Product Design Trends in 2024 | Teenage EngineeringsPixeldarts

How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow

AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork

Skeleton Culture CodeSkeleton Technologies

PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley

Content Methodology: A Best Practices Report (Webinar)contently

How to Prepare For a Successful Job Search for 2024Albert Qian

Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)

Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal

5 Public speaking tips from TED - Visualized summarySpeakerHub

ChatGPT and the Future of Work - Clark Boyd Clark Boyd

Getting into the tech field. what next Tessa Mero

Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray

How to have difficult conversations Rajiv Jayarajah, MAppComm, ACC

Introduction to Data ScienceChristy Abraham Joy

Time Management & Productivity - Best PracticesVit Horky

The six step guide to practical project managementMindGenius

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36

Destacado (20)

2024 State of Marketing Report – by Hubspot

Everything You Need To Know About ChatGPT

Product Design Trends in 2024 | Teenage Engineerings

How Race, Age and Gender Shape Attitudes Towards Mental Health

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

Skeleton Culture Code

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...