November 30, 2012

1. Everything-Everywhere.com
@EverywhereTrip

5.  100,000 Monthly Blog Visitors
 250,000 Monthly Pageviews
 113,000 Twitter Followers/Twitter Verified
 50,000 Facebook Fans
 20,000 Email/RSS Subscribers
 Time Magazine Top 25 Blogs of 2010 (First
Travel Blog Ever)
 Lowell Thomas Award Winner

6.  Authenticity
 Real Time Sharing and Storytelling
 Personality
 Interaction and Engagement
 Compelling Meta Story
 Global Audience

7.  UNWTO report shows 33% of US travelers
going to Europe cite travel blogs as a part of
their trip planning.
 Only 10% less than traditional travel media.
 Up from 0% 5 years ago. Fastest growing
source of information for travelers.

8.  2011 World Travel Market industry report
shows social media and blogging are
considered the #1 and #2 online marketing
vehicles for travel, ahead of pay per click and
video.

9.  2011 Google report shows 24% of personal
travelers and 40% of business travelers have
read a travel blog in the last 6 months.

10. Major Print Travel Magazine
 Overhead: Amazingly High
 Cost ~$100,000 Full Page Ad
 1 Page Is Less Than 1% Of A Single Issue
 Circulation ~800-900,000
 Actual Ad Views: Unknown
 Time Spent on Ads: Unknown (page flip)
 Interactivity: None

11. Gary
 Overhead: Lives Out of a Bag
 $100,000 Can Fund An Entire Year
 Creative Message Delivery
 Loyal, Global Audience
 Interactive and Personal
 Can Click and Take Instant Action
 Can Act Quickly

12.  Incredibly Low Overhead
 Cost per Reader is 10-100x Greater Than Print
 Growing Audience
 Real Time Interaction
 Lifestyle Brand Association
 Marketing Opportunities Beyond Traditional
Publications