Parks Canada hired 32 student videographers to spend the summer of 2010 in Canada's National Parks and create short videos to describe the parks and their experiences in the parks. The result was an amazing cross section of images and stories that celebrate the special places Parks Canada has the privilege of protecting and preserving for all Canadians. More than 900 applications were received for these summer jobs, and the talent that came to work for Parks Canada has energized Parks Canada Agency efforts to renew and invigorate its programs designed to develop public awareness and appreciation of Canada's Parks and historic places. This presentation will describe "Canada's Greatest Summer Jobs"; will outline the challenges and the opportunities presented by such a national campaign; and will explore the results of this initiative. Participants will be shown some of the final video clips completed by the students, and will be invited to discuss the impact of online tools and new media in programs, such as this, that are designed to engage Canada's youth.