3. Which Businesses Tend
To Do Best On Facebook?
• B2C
• Local
• Strong ‘personal’ aspect
• Strong ‘community’ aspect
• ‘Affinity’ enterprises: e.g. politics, causes
• Can other business types succeed?
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4. You Don’T OWN Your Facebook Fans!
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5. The Facebook ‘Home Page’:
Impossible to ‘Like’?
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6. Streamlined Approach With Opt-In
Incentive Maximises ‘Likes’
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8. The Tyson Report VIP Membership
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9. The Tyson Report VIP Membership
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11. The Tyson Report VIP Membership
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