The document outlines a marketing communication plan for a new hybrid car. It identifies the target market as affluent and environmentally conscious adults aged 30-50. The plan uses various channels like print, TV, internet and direct mail advertising to increase awareness of the new car. It also relies on public relations and personal selling through dealers to educate consumers and help overcome barriers to purchasing a new technology product. Testing will be conducted before and after the campaign to evaluate message recognition, attitudes and impact.

1. DIRECT MARKETING & COMMUNICATION PLAN FOR NEW NFS HYBRID CAR Presented by: Gaurav Goel (C-21) Gaurav Jain (C-22) Lalit Sambyal (C-27) Nitin Malik (C-35) Pramod Chawla (C-39) Saurabh Mehta (C-44) Yug Gaurav Chaudhary(C-56)