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Mobile Search Awards
1. Peggy Anne Salz Publisher & Chief Analyst, msearchgroove.com A uthor, Mobile Search & Content Discovery Generating Revenues At The Intersection of Content & Context
17. “ Imagine trying to search for Web videos of ‘Arnold Schwarzenegger’ by using a typical phone keypad. That’s 40 key strokes – talk about a case of thumb fatigue! Now imagine trying to find all the Web videos of the press conference he did recently, as well as movie clips, TV appearances or even satires, as opposed to just text articles. This is the kind of challenge that Veveo solves with vTap™.”
25. Xiam Recommendations on Orange World Key goals of up-selling and cross-selling more content and significantly increasing content revenues. Key goals of up-selling and cross-selling more content and significantly increasing content revenues
26. Xiam Recommendations deliver uplift in revenue and volumes First 12 weeks. Calculated by taking the control group average and applying it to the Orange World weekly visitor number (c1.12 million)
27. Mobile content discovery driven by FoneStarz retails mobile content on 25 operator portals in 20 countries. With variable connectivity and tiny screens, discovery is key – recommendation and search encourages that and adds sales Recommendation adds 12% to sales volume Search adds 6% to sales volume www.fonestarz.com wap.kazzip.com
44. Thank you for listening! peggy@msearchgroove.com The source of news, analysis and commentary on mobile search and social media “ At the intersection of content & context”
