2. Business Development Strategies
Engagement with the Customers : Youtube Channel
Integration with Doctors
Option to set automatic Purchases for Periodic purchases
Offline Strategies and Engagement
Use of Analytics to Cross Sell and Up sell
3. Engaging Channel on Youtube for Mera Medicare
The Consumer never has a clarity that what are the causes of a particular
disease and what are the symptoms
Create a ‘Viral Campaign’ about Be Aware of your health, where we
introduce various major diseases Like Asthma, Blood Pressure, Heart Diseases
etc. to promote awareness
Mera Medicare also suggests on possible doctors you can opt for or ‘How to
cure the disease’
Acts as a very good engagement activity for the user and in long run acts as
the customer acquisition strategy as it builds a trust between Customer and
Mera Medicare.
4. Options to set Order periodicity
Some of the Health Care Products like Women sanitary products, Child Milk Powder,
Every day medicines are the items which the customer needs after every fixed duration
There can be an option to automatically set the order frequency stating ‘Place similar
Order after one month’
Once the date arrives, A Customer care executive from the company calls the
customer to check order and confirms that whether to ship the product or not
This can act as a good way to get repeated orders and even acquire new customers
Value Preposition On Offer
Ease and automatic Reminder to the customer that he/ she needs this product in 2
days time or so on.
The customer need not remember what and when to buy in periodic purchases, Mera
Medicare reminds the consumer.
5. Partnering with Doctors on Demand
Startups for Doctors on Demand is one of the emerging things in Medical
care Industry
Partnering with theses Startups to become partner in delivering medicines
can be a way forward
Mera Medicare has already partnered with a Startup for this, more options
can be explored
Tie with Health Care Insurance providers to provide Heath Insurance plans
to the consumer
6. Partnerships with Hospitals
In the usual Business Case, Once the customer consults a doctor, he goes to nearby
Pharmist to buy the medicine
The customer faces queues and loses between 10-20 minutes in the transaction.
The doctor can advise that you can opt for availing medicines at home via Mera
Medicare and assure delivery of right product
Acts as a long term awareness and Trust building for the Brand for the brand
7. Offline Strategies
Group Emailers, banners in Colleges and companies
Seminars, Participation in forums to elaborate the mission of the company
Publishing stories on Social Media like ‘How Mera Medicare helped me save a life
by delivery of Medicine in a few hours(Emotional Marketing)’
Local Newspaper Coverage, Advertisements
