The Strategies to keep yourself focused on track to grow your business. How to develop the resilience to get you through the challenging times

1. Strategies to
Stay Strong, Stay Focused
Haydock Thistle Hotel
5th March
Gavin Preston, Performance Acceleration Specialist, ACA

2. Stay Focused
Purpose
Outcome focused
Plan Following these steps will
not only keep you Focused
Consistent Action & Strong, it will grow your
Oxygen Mask business
Resilience
No – Say “No”

3. Purpose
Start with Why. Why are you doing what you are doing?
What are you ‘upto’ in the world
And it is has to be more than “Pay the bills”
This is the driver to your mindset, to your motivation. Get
clear on your “Why” and it will fuel you through the
challenging times.
The Bigger the Why, The Easier the How

4. Outcome Focused
Focus on the result that you want rather than a list of tasks
Ask yourself a better question: “What is it that I am wanting
to get done and why?”, “What is the result you are looking to
achieve?”
What are the Important things that will make the biggest
difference to the performance of your business.

5. Plan
Put together a strategy of how you can achieve your
outcomes / goals and a detailed action plan with built in
contingency in case some of the strategies you planned don’t
have the desired effect.
90 Day “No Kidding” Plans
Block Time
Time to Deliver the Plan
Time to “Work on the Business”

6. Plan (page 2)
Take time out to “Work ON the Business as oppose to
working IN the business”
Book time out in your diary to….STOP and THINK about your
business, think bigger picture, think strategy
Be sure to focus on the IMPORTANT things rather than the
urgent things. Schedule time to do the important things.

7. Consistent Action
Consistently work the plan – even when you get busy
delivering client work.
Imperfect Action is better than Perfect In-Action
Make sure you take at least one action per day
towards the delivery of your 13 week plan, towards
growing your business

8. Oxygen Mask
“Put your own Oxygen Mask on before helping others”
Energy & Health
Sleep
Exercise
Keep Hydrated
Time out
Pay yourself First.
Many business owners pay their staff and their suppliers before they pay themselves. This
can lead to little left for the business owner. Set a realistic amount to take out of your
business and pay yourself first. You are valuing your business’ most important customer: You
AND you will find a way to ensure everyone else gets paid.

9. Resilience
The world is full of stories of people that gave up just
before they struck gold.
“A no is a defered Yes” Peter Wood, Founder of
Direct Line.
In the words of Winston Churchill: “Never, Never,
Never, Never, Never, Never, Never, Never Give Up”

10. Resilience
There will be tough times:
Refocus on your What and particularly your Why
Get some time with your mentor / coach / trusted advisor to help you see the
wood from the trees
Hang out with the Right People
Focus on the outcomes you want……you get what you focus on
Look after yourself, your health during the challenging times
Take the very next step and then the next one
Trust……This too shall pass.

11. No….Be Prepared to say “No”
There will be many things that can throw you off track: Bright
shining opportunities, other people’s “urgencies” can rob you
of your most precious resource: time
Be ruthless with your time. Leverage your time through
others.
Beware of client scope-creep and being disorganised.
Contract clearly with your client what you will need, by when
and in what format.

12. Stay Focused
Purpose
Outcome focused
Plan Following these steps will
not only keep you Focused
Consistent Action & Strong, it will grow your
Oxygen Mask business
Resilience
No – Say “No”

13. Your Bigger Why
Exercise: Underlying Purpose
What is the underlying benefit / difference your products or your
service provide your customer?
What is the beneficial knock on effect it has on the quality of life of
your customers or to their customers?
If there was a bigger purpose to your work what would it be?
If there was another level, a deeper level to the difference you really
make what would it be/ what could it be?

14. Key Outcomes
Exercise: Write down a business goal that is
an absolute must for you to achieve within the
next
3 months
6 months
12 months

15. 90 Day / 13 week “No Kidding” Plan
Exercise
Decide on 2 or 3 outcomes / objectives that if you achieved them over the
next 13 weeks will make a significant difference to your business.
Put together an action plan of how you are going to achieve those
objectives
Commit to achieving those objectives no matter what
Take at least 1 action per day towards the achievement of those outcomes.
Schedule time in your diary to do that.
“Consistent & Disciplined Action on a Clear Strategy is the hallmark of
Champions” Gavin Preston

16. Connect with Me
I regularly share my strategies for Revenue and Profit Growth to help you
deliver more value to your clients, make more money, in less time and
with less stress. To hear about these strategies: Connect with / follow me
on
Linked In: Gavin Preston
Twitter: gavinpreston
Ecademy: Gavin Preston
I post my regular Blogs on www.gavinpreston.com and on my Ecademy
Blog Page

17. Strategies to
Stay Strong, Stay Focused
Haydock Thistle Hotel
5th March
Gavin Preston, Performance Acceleration
Specialist, ACA