Gayle Clark

Orange County, California Area United States

Marketing Consultant at Military Childrens Collaborative Group

Advertising / Marketing / PR

20+ years of experience developing direct mail campaigns that Increase ROI, response rates and cost efficiencies. Create and manage highly effective, optimized database-driven, one-to-one direct marketing initiatives that achieve results, including loyalty reward programs and cross-selling opportunities, customer acquisition programs, and retention. Ensure that strategic goals and objectives are consistent and cohesive across sales collateral, print advertising, direct mail, email, internet display ads and social media for brand awareness, increased revenue and customer loyalty. Focus on improvement of customer experience and engagement with relevant content, offers and call to action.