2. Out of our 40 person sample,
32 answered this question. It
reveals that exactly half of
our audience identifies as
male, and half identifies and
female. We have no audience
in the grey-scale on The
Gender Scale; we have no a-gendered,
bi-gendered or
demi-gendered audience.
3. Out of our 40 person sample, 40
answered this question. It
reveals the majority of our
audience are teenagers, with 80%
of Hybrid Beauty’s audience in
our teenage categories. The
other 20% is split equally
between our 31-40, and 41-50
categories; 10% apiece. I
suspect this is because of teens
getting their parents to listen
to the music, and thus
influencing the older
generation.
4. Out of our 40 person sample, 40
answered this question. It reveals that
our audience displays a wide range of
musical preference. The majority of our
audience listened to pop and rock,
while the minorities preferred blues,
jazz, and rap.
This is good for the band, as we appear
to appeal to a wide range of people
with different musical preferences.
5. Out of our 40 person sample, 39
answered this question. It
reveals that our audience
generally buys music legally.
Despite this, a third of our
audience illegally download
music, which could result in a
loss in sales.
The majority of our audience buy
digital copies, rather than hard
copies. We could use this to our
advantage by releasing special
download-only material for our
fans.
6. Out of our 40 person
sample, 40 answered
this question. It
reveals that most of
our audience watches
music videos, with
82.5% responding ‘yes’.
We can use this to our
advantage by making
more music videos, as
it proves to be a
success in terms of
audience figures.
7. Out of our 40 person sample,
39 answered this question.
It reveals that our audience
generally prefer a storyline
concept within music videos,
with 48.72% of our audience
voting that way.
This isn’t great news for
the band, as Hybrid Beauty’s
newest music video is
primarily a performance
based video, with a few
abstract shots within water.
8. Out of our 40 person sample,
40 answered this question. It
reveals that our audience
generally prefers music videos
shot in several locations,
with 57.5% of our audience
voting that way, and then
37.5% saying that they don’t
mind, or have a preference
either way.
This is good news for Hybrid
Beauty, as our music video was
filmed in five different
locations.
9. Out of our 40 person sample, 40
answered this question. It
reveals that 37.5% of our
audience can be persuaded fully
by a music video to buy a song
featured in the video. However,
37.5% of our audience will not
be persuaded by a music video.
The remaining 25% voted that
they could be partially moved
towards a purchase by a music
video.
This isn’t positive or negative
for Hybrid Beauty, as there is
a pretty even split through our
audience. We can try to swing
the balance more to ‘yes’ by
making strong, successful music
videos.
10. Out of our 40 person
sample, 32 answered this
question. It reveals that
our audience generally
aren’t persuaded by a
digipak to make a purchase
of the single or album,
with 50% voting ‘no’.
Despite this result, we
plan to make a strong,
successful digipak, to
further strengthen Hybrid
Beauty’s adverting
campaign.
11. Out of our 40 person
sample, 32 answered this
question. It reveals that
most of our audience is
effected by the artist’s
attitude and behaviour in
the media, in terms of
buying their products.
We can use this to our
advantage by being very PC
online and in interviews,
especially while the band
is still fairly new in the
industry.
