SlideShare una empresa de Scribd logo
1 de 4
GBTA BTI™ Outlook – Western Europe
Prospects for Domestic & International Outbound Business Travel 2013-2014
2013H2
The European business travel market continues to contract under
the weight of the troubled economies on the southern periphery
and a weak global recovery. We appear to have reached an
inflection point, however, and expect slight growth in business
travel spending in the last quarter of 2013. We expect business
travel spending among our five key markets to grow 3.4%, in
aggregate, in 2014 – the largest annual growth in spending since
the Great Recession.
GBTA BTI™ Outlook – Western Europe 2013H2
Page 5© September 2013 GBTA and its affiliates. All rights reserved. Members may copy this publication in its entirety
for internal company use.
EUROPEAN ECONOMIC PERFORMANCE
Current Conditions
After six consecutive quarters of decline, Europe
may have finally turned the corner. Real GDP
growth crossed into positive territory in 2013Q2,
advancing at a 1.3% annualized rate. This is
hopefully a beginning. Significant challenges
remain, however, particularly in the peripheral
countries. The recession experienced across the
Eurozone was deeper than originally anticipated
and has lasted longer than hoped. Depressed
demand, weak credit markets, fragile bank balance
sheets, a sluggish export environment, and flagging
confidence combined to exacerbate the downturn
that began in late 2011.
European economic growth remains a two-speed
story with the Northern “core” markets showing
meager positive growth that has not yet been
enough to compensate for the still-negative
performance of the Southern tier. The graph at
right illustrates this North-South divide showing
France, Germany and the United Kingdom achieving
positive GDP growth in 2013Q2 (Q1 as well for the
UK) while Italy and Spain continued to post declines.
It has been a bumpy ride for Europe over the past
six quarters. The key question is whether this
fledgling momentum can be maintained.
Despite what appears to be a cyclical turn for the
better, Europe’s long term challenges are far from
solved. Bond rates in many peripheral countries
are still above what is needed for sustainable debt
progress, relative wages and productivity gains
have not yet resulted in sufficient improvements in
European competitiveness, credit markets are still
stalled across the region, and debt-driven austerity
measures have hindered economic growth. The
vicious cycle of debt, banking stress, tight credit,
rising unemployment, cautious consumers, and business uncertainty has yet to entirely brake.
In the meantime, there are some encouraging signs emerging among Europe’s high frequency indicators, particularly
in Northern tier countries. Consumer and business confidence is up, consumer spending has slowly gathered momentum in
the first half of 2013, exports are improving, and some housing markets have begun to firm. The European Central Bank’s
(ECB) moves to backstop the private banking system and maintain an aggressive monetary policy stance have bought
valuable time for peripheral Europe to make progress on long-term debt and short-term fiscal imbalances. The rewards
for that time may be beginning to appear in some of the high frequency indicators.
For example, consumer and business sentiment is improving across the Eurozone. The following chart shows the
Economic Sentiment Index (ESI) for our five key business travel markets. The ESI is a monthly composite index built from
various consumer and business survey results. The index assesses general confidence in the economy, both at present and
for the near-term future. It is centered on a long-term average value of 100. The good news is that all 5 countries are
trending up. The not-so-good news is that only a handful of markets have reached the 100 level as of July 2013. Still, the
direction and pace are promising. Moreover, the split between the performance of the Northern tier countries and the
GBTA BTI™ Outlook – Western Europe 2013H2
Page 12© September 2013 GBTA and its affiliates. All rights reserved. Members may copy this publication in its entirety
for internal company use.
EUROPEAN BUSINESS TRAVEL PERFORMANCE
Overview
The GBTA BTI™ Outlook – Western Europe includes an analysis of the five most critical business travel markets:
Germany, the UK, France, Italy, and Spain. These five markets together form the lion’s share of business travel on the
continent, nearly 70%, and act as a good barometer of the health of the entire European business travel market.
Last year proved to be a challenging one for the Western
European6 economy and for business travel. Fallout from the
sovereign debt crisis weighed heavily on business spending, hiring,
confidence, and borrowing. In this environment, business travel
policies were tightened and budgets were reduced or frozen.
Total travel spend across the 5 key markets combined to register a
decline of 2.2% in 2012, to $177.4 billion USD (€138B).
Germany remained the largest business travel market in Europe
reaching $50.5 billion USD (€39,302) in 2012. Our 5 key markets
now comprise over 68% of all Western European business travel
spending, up by about 1% over 2011.
While Germany and the UK eked out small positive growth rates for the year, negative performance in Italy, Spain,
and France overwhelmed the slight growth in the North. . Unfortunately, the first half of 2013 brought deteriorating
year-on-year performance for Italy, Spain,
and (to a lesser extent) France, while
Germany and the UK were gathering
positive momentum. Analyzing the
quarterly rates of change across all five
markets and considering their
interdependence, 2013Q3 feels like a
bottom. The Southern peripheral countries
are expected to continue to decline for the
remainder of this year and into early 2014,
but with Germany and the UK’s gathering
momentum, the region will see a return to
growth in 2014. The GBTA Foundation
expects travel spending to be essentially
flat in 2013 then rise by 3.4% the following year.
In order to forecast individual domestic and IOB business travel spending, we look for the strongest and most
reliable correlations with European economic and market indicators. The indicators are chosen based upon both
statistical testing and economic fundamentals. For example, corporate profits and domestic business travel spending
show a strong and consistent relationship over the course of the business cycle. The following chart illustrates this
correlation by charting French corporate profits (nonfinancial operating surplus) and domestic business travel spending
over the same time period. Converting each to a year-over-year percentage, the business cycle becomes very
evident, as does the tight association between the two indicators. The GBTA Foundation has used statistical methods
to determine just how strong this relationship is and then folds corporate profits into our econometric model of France
5 GBTA BTI™ Global Business Travel Report, July 2013
6 France, German, Italy, Spain, United Kingdom plus Austria, Belgium, Denmark, Finland, Greece, Ireland, Netherlands, Norway, Portugal, Sweden,
Switzerland
Total Business Travel Spend By Country (2012;
MM $USD)5
Germany $50,517 (€39,302)
United Kingdom $40,631 (£25,638)
France $35,676 (€27,756)
Italy $32,573 (€25,341)
Spain $17,990 (€13,996)
Other $82,709 (€64,348)
Total Western Europe $260,095 (€202,354)
(€197,936 million)
GBTA BTI™ Outlook – Western Europe 2013H2
Page 20© September 2013 GBTA and its affiliates. All rights reserved. Members may copy this publication in its entirety
for internal company use.
France
French business travel spending totaled $8.68
billion USD in 2013 Q2 (€6.8 billion), on a
seasonally adjusted basis. This represents a
2.6% annual decline in spend and coincides
with a 0.5% growth in real GDP over that
same period. This total is slightly worse than
the $8.69 billion we projected for Q4 in our
2013H1 BTI™ Outlook. Our revised 2012
totals show that French business travel
spending declined -2.3% for the year, ending
at $35.7 billion USD.
We expect that business travel in France will
continue to slow over the third quarter before
finally experiencing some quarterly growth at the end of the year. It appears that the business travel market in France is
finally ready to regain a positive growth trajectory. The long-term challenges that this market faces, however, are much
more significant – namely – whether or not France can compete in the global economy without significant reform in the
areas of pensions, taxes and social benefits. If not addressed, the French business travel market runs the risk of rapidly
loosing ground as one of the major markets for European and global business travel.
We expect total business travel spending to fall by -2.3% in 2013 to $34.9 billion USD. Business travel spending will see
small gains in 2014, expanding by 2.7% to $35.8 billion USD.
Domestic business travel spending continues to stagnate in 2013 and we expect annual growth of 0.3%. We expect 2014
to be a much better year for domestic business travel in France when spending is projected to grow 4.6%. International
outbound spending, however, will fare significantly worse. We expect a decline of -6.7% in French IOB spending in 2013,
a result of continued weakness among France’s key trading partners. We expect the losses to slow in 2014 when total IOB
spending will fall -0.9%.

Más contenido relacionado

Último

Book Cheap Flight Tickets - TraveljunctionUK
Book  Cheap Flight Tickets - TraveljunctionUKBook  Cheap Flight Tickets - TraveljunctionUK
Book Cheap Flight Tickets - TraveljunctionUKTravel Juncation
 
🔥HOT🔥📲9602870969🔥Prostitute Service in Udaipur Call Girls in City Palace Lake...
🔥HOT🔥📲9602870969🔥Prostitute Service in Udaipur Call Girls in City Palace Lake...🔥HOT🔥📲9602870969🔥Prostitute Service in Udaipur Call Girls in City Palace Lake...
🔥HOT🔥📲9602870969🔥Prostitute Service in Udaipur Call Girls in City Palace Lake...Apsara Of India
 
Genesis 1:6 || Meditate the Scripture daily verse by verse
Genesis 1:6  ||  Meditate the Scripture daily verse by verseGenesis 1:6  ||  Meditate the Scripture daily verse by verse
Genesis 1:6 || Meditate the Scripture daily verse by versemaricelcanoynuay
 
💕📲09602870969💓Girl Escort Services Udaipur Call Girls in Chittorgarh Haldighati
💕📲09602870969💓Girl Escort Services Udaipur Call Girls in Chittorgarh Haldighati💕📲09602870969💓Girl Escort Services Udaipur Call Girls in Chittorgarh Haldighati
💕📲09602870969💓Girl Escort Services Udaipur Call Girls in Chittorgarh HaldighatiApsara Of India
 
BERMUDA Triangle the mystery of life.pptx
BERMUDA Triangle the mystery of life.pptxBERMUDA Triangle the mystery of life.pptx
BERMUDA Triangle the mystery of life.pptxseri bangash
 
08448380779 Call Girls In Bhikaji Cama Palace Women Seeking Men
08448380779 Call Girls In Bhikaji Cama Palace Women Seeking Men08448380779 Call Girls In Bhikaji Cama Palace Women Seeking Men
08448380779 Call Girls In Bhikaji Cama Palace Women Seeking MenDelhi Call girls
 
Hire 💕 8617697112 Chamba Call Girls Service Call Girls Agency
Hire 💕 8617697112 Chamba Call Girls Service Call Girls AgencyHire 💕 8617697112 Chamba Call Girls Service Call Girls Agency
Hire 💕 8617697112 Chamba Call Girls Service Call Girls AgencyNitya salvi
 
❤Personal Contact Number Varanasi Call Girls 8617697112💦✅.
❤Personal Contact Number Varanasi Call Girls 8617697112💦✅.❤Personal Contact Number Varanasi Call Girls 8617697112💦✅.
❤Personal Contact Number Varanasi Call Girls 8617697112💦✅.Nitya salvi
 
Kanpur Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Kanpur Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceKanpur Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Kanpur Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceDamini Dixit
 
visa consultant | 📞📞 03094429236 || Best Study Visa Consultant
visa consultant | 📞📞 03094429236 || Best Study Visa Consultantvisa consultant | 📞📞 03094429236 || Best Study Visa Consultant
visa consultant | 📞📞 03094429236 || Best Study Visa ConsultantSherazi Tours
 
08448380779 Call Girls In Chhattarpur Women Seeking Men
08448380779 Call Girls In Chhattarpur Women Seeking Men08448380779 Call Girls In Chhattarpur Women Seeking Men
08448380779 Call Girls In Chhattarpur Women Seeking MenDelhi Call girls
 
Study Consultants in Lahore || 📞03094429236
Study Consultants in Lahore || 📞03094429236Study Consultants in Lahore || 📞03094429236
Study Consultants in Lahore || 📞03094429236Sherazi Tours
 
Texas Tales Brenham and Amarillo Experiences Elevated by Find American Rental...
Texas Tales Brenham and Amarillo Experiences Elevated by Find American Rental...Texas Tales Brenham and Amarillo Experiences Elevated by Find American Rental...
Texas Tales Brenham and Amarillo Experiences Elevated by Find American Rental...Find American Rentals
 
08448380779 Call Girls In Shahdara Women Seeking Men
08448380779 Call Girls In Shahdara Women Seeking Men08448380779 Call Girls In Shahdara Women Seeking Men
08448380779 Call Girls In Shahdara Women Seeking MenDelhi Call girls
 
"Embark on the Ultimate Adventure: Top 10 Must-Visit Destinations for Thrill-...
"Embark on the Ultimate Adventure: Top 10 Must-Visit Destinations for Thrill-..."Embark on the Ultimate Adventure: Top 10 Must-Visit Destinations for Thrill-...
"Embark on the Ultimate Adventure: Top 10 Must-Visit Destinations for Thrill-...Ishwaholidays
 
Hire 💕 8617697112 Champawat Call Girls Service Call Girls Agency
Hire 💕 8617697112 Champawat Call Girls Service Call Girls AgencyHire 💕 8617697112 Champawat Call Girls Service Call Girls Agency
Hire 💕 8617697112 Champawat Call Girls Service Call Girls AgencyNitya salvi
 
Night 7k Call Girls Noida Sector 93 Escorts Call Me: 8448380779
Night 7k Call Girls Noida Sector 93 Escorts Call Me: 8448380779Night 7k Call Girls Noida Sector 93 Escorts Call Me: 8448380779
Night 7k Call Girls Noida Sector 93 Escorts Call Me: 8448380779Delhi Call girls
 

Último (20)

Book Cheap Flight Tickets - TraveljunctionUK
Book  Cheap Flight Tickets - TraveljunctionUKBook  Cheap Flight Tickets - TraveljunctionUK
Book Cheap Flight Tickets - TraveljunctionUK
 
🔥HOT🔥📲9602870969🔥Prostitute Service in Udaipur Call Girls in City Palace Lake...
🔥HOT🔥📲9602870969🔥Prostitute Service in Udaipur Call Girls in City Palace Lake...🔥HOT🔥📲9602870969🔥Prostitute Service in Udaipur Call Girls in City Palace Lake...
🔥HOT🔥📲9602870969🔥Prostitute Service in Udaipur Call Girls in City Palace Lake...
 
Genesis 1:6 || Meditate the Scripture daily verse by verse
Genesis 1:6  ||  Meditate the Scripture daily verse by verseGenesis 1:6  ||  Meditate the Scripture daily verse by verse
Genesis 1:6 || Meditate the Scripture daily verse by verse
 
CYTOTEC DUBAI ☎️ +966572737505 } Abortion pills in Abu dhabi,get misoprostal ...
CYTOTEC DUBAI ☎️ +966572737505 } Abortion pills in Abu dhabi,get misoprostal ...CYTOTEC DUBAI ☎️ +966572737505 } Abortion pills in Abu dhabi,get misoprostal ...
CYTOTEC DUBAI ☎️ +966572737505 } Abortion pills in Abu dhabi,get misoprostal ...
 
💕📲09602870969💓Girl Escort Services Udaipur Call Girls in Chittorgarh Haldighati
💕📲09602870969💓Girl Escort Services Udaipur Call Girls in Chittorgarh Haldighati💕📲09602870969💓Girl Escort Services Udaipur Call Girls in Chittorgarh Haldighati
💕📲09602870969💓Girl Escort Services Udaipur Call Girls in Chittorgarh Haldighati
 
Rohini Sector 18 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
Rohini Sector 18 Call Girls Delhi 9999965857 @Sabina Saikh No AdvanceRohini Sector 18 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
Rohini Sector 18 Call Girls Delhi 9999965857 @Sabina Saikh No Advance
 
BERMUDA Triangle the mystery of life.pptx
BERMUDA Triangle the mystery of life.pptxBERMUDA Triangle the mystery of life.pptx
BERMUDA Triangle the mystery of life.pptx
 
08448380779 Call Girls In Bhikaji Cama Palace Women Seeking Men
08448380779 Call Girls In Bhikaji Cama Palace Women Seeking Men08448380779 Call Girls In Bhikaji Cama Palace Women Seeking Men
08448380779 Call Girls In Bhikaji Cama Palace Women Seeking Men
 
Hire 💕 8617697112 Chamba Call Girls Service Call Girls Agency
Hire 💕 8617697112 Chamba Call Girls Service Call Girls AgencyHire 💕 8617697112 Chamba Call Girls Service Call Girls Agency
Hire 💕 8617697112 Chamba Call Girls Service Call Girls Agency
 
❤Personal Contact Number Varanasi Call Girls 8617697112💦✅.
❤Personal Contact Number Varanasi Call Girls 8617697112💦✅.❤Personal Contact Number Varanasi Call Girls 8617697112💦✅.
❤Personal Contact Number Varanasi Call Girls 8617697112💦✅.
 
Kanpur Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Kanpur Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceKanpur Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Kanpur Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
visa consultant | 📞📞 03094429236 || Best Study Visa Consultant
visa consultant | 📞📞 03094429236 || Best Study Visa Consultantvisa consultant | 📞📞 03094429236 || Best Study Visa Consultant
visa consultant | 📞📞 03094429236 || Best Study Visa Consultant
 
08448380779 Call Girls In Chhattarpur Women Seeking Men
08448380779 Call Girls In Chhattarpur Women Seeking Men08448380779 Call Girls In Chhattarpur Women Seeking Men
08448380779 Call Girls In Chhattarpur Women Seeking Men
 
Study Consultants in Lahore || 📞03094429236
Study Consultants in Lahore || 📞03094429236Study Consultants in Lahore || 📞03094429236
Study Consultants in Lahore || 📞03094429236
 
Texas Tales Brenham and Amarillo Experiences Elevated by Find American Rental...
Texas Tales Brenham and Amarillo Experiences Elevated by Find American Rental...Texas Tales Brenham and Amarillo Experiences Elevated by Find American Rental...
Texas Tales Brenham and Amarillo Experiences Elevated by Find American Rental...
 
08448380779 Call Girls In Shahdara Women Seeking Men
08448380779 Call Girls In Shahdara Women Seeking Men08448380779 Call Girls In Shahdara Women Seeking Men
08448380779 Call Girls In Shahdara Women Seeking Men
 
"Embark on the Ultimate Adventure: Top 10 Must-Visit Destinations for Thrill-...
"Embark on the Ultimate Adventure: Top 10 Must-Visit Destinations for Thrill-..."Embark on the Ultimate Adventure: Top 10 Must-Visit Destinations for Thrill-...
"Embark on the Ultimate Adventure: Top 10 Must-Visit Destinations for Thrill-...
 
Hire 💕 8617697112 Champawat Call Girls Service Call Girls Agency
Hire 💕 8617697112 Champawat Call Girls Service Call Girls AgencyHire 💕 8617697112 Champawat Call Girls Service Call Girls Agency
Hire 💕 8617697112 Champawat Call Girls Service Call Girls Agency
 
Call Girls Service !! Indirapuram!! @9999965857 Delhi 🫦 No Advance VVVIP 🍎 S...
Call Girls Service !! Indirapuram!! @9999965857 Delhi 🫦 No Advance  VVVIP 🍎 S...Call Girls Service !! Indirapuram!! @9999965857 Delhi 🫦 No Advance  VVVIP 🍎 S...
Call Girls Service !! Indirapuram!! @9999965857 Delhi 🫦 No Advance VVVIP 🍎 S...
 
Night 7k Call Girls Noida Sector 93 Escorts Call Me: 8448380779
Night 7k Call Girls Noida Sector 93 Escorts Call Me: 8448380779Night 7k Call Girls Noida Sector 93 Escorts Call Me: 8448380779
Night 7k Call Girls Noida Sector 93 Escorts Call Me: 8448380779
 

Destacado

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Destacado (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

GBTA BTI™ Outlook – Western Europe: 2013 H2 (Select Pages)

  • 1. GBTA BTI™ Outlook – Western Europe Prospects for Domestic & International Outbound Business Travel 2013-2014 2013H2 The European business travel market continues to contract under the weight of the troubled economies on the southern periphery and a weak global recovery. We appear to have reached an inflection point, however, and expect slight growth in business travel spending in the last quarter of 2013. We expect business travel spending among our five key markets to grow 3.4%, in aggregate, in 2014 – the largest annual growth in spending since the Great Recession.
  • 2. GBTA BTI™ Outlook – Western Europe 2013H2 Page 5© September 2013 GBTA and its affiliates. All rights reserved. Members may copy this publication in its entirety for internal company use. EUROPEAN ECONOMIC PERFORMANCE Current Conditions After six consecutive quarters of decline, Europe may have finally turned the corner. Real GDP growth crossed into positive territory in 2013Q2, advancing at a 1.3% annualized rate. This is hopefully a beginning. Significant challenges remain, however, particularly in the peripheral countries. The recession experienced across the Eurozone was deeper than originally anticipated and has lasted longer than hoped. Depressed demand, weak credit markets, fragile bank balance sheets, a sluggish export environment, and flagging confidence combined to exacerbate the downturn that began in late 2011. European economic growth remains a two-speed story with the Northern “core” markets showing meager positive growth that has not yet been enough to compensate for the still-negative performance of the Southern tier. The graph at right illustrates this North-South divide showing France, Germany and the United Kingdom achieving positive GDP growth in 2013Q2 (Q1 as well for the UK) while Italy and Spain continued to post declines. It has been a bumpy ride for Europe over the past six quarters. The key question is whether this fledgling momentum can be maintained. Despite what appears to be a cyclical turn for the better, Europe’s long term challenges are far from solved. Bond rates in many peripheral countries are still above what is needed for sustainable debt progress, relative wages and productivity gains have not yet resulted in sufficient improvements in European competitiveness, credit markets are still stalled across the region, and debt-driven austerity measures have hindered economic growth. The vicious cycle of debt, banking stress, tight credit, rising unemployment, cautious consumers, and business uncertainty has yet to entirely brake. In the meantime, there are some encouraging signs emerging among Europe’s high frequency indicators, particularly in Northern tier countries. Consumer and business confidence is up, consumer spending has slowly gathered momentum in the first half of 2013, exports are improving, and some housing markets have begun to firm. The European Central Bank’s (ECB) moves to backstop the private banking system and maintain an aggressive monetary policy stance have bought valuable time for peripheral Europe to make progress on long-term debt and short-term fiscal imbalances. The rewards for that time may be beginning to appear in some of the high frequency indicators. For example, consumer and business sentiment is improving across the Eurozone. The following chart shows the Economic Sentiment Index (ESI) for our five key business travel markets. The ESI is a monthly composite index built from various consumer and business survey results. The index assesses general confidence in the economy, both at present and for the near-term future. It is centered on a long-term average value of 100. The good news is that all 5 countries are trending up. The not-so-good news is that only a handful of markets have reached the 100 level as of July 2013. Still, the direction and pace are promising. Moreover, the split between the performance of the Northern tier countries and the
  • 3. GBTA BTI™ Outlook – Western Europe 2013H2 Page 12© September 2013 GBTA and its affiliates. All rights reserved. Members may copy this publication in its entirety for internal company use. EUROPEAN BUSINESS TRAVEL PERFORMANCE Overview The GBTA BTI™ Outlook – Western Europe includes an analysis of the five most critical business travel markets: Germany, the UK, France, Italy, and Spain. These five markets together form the lion’s share of business travel on the continent, nearly 70%, and act as a good barometer of the health of the entire European business travel market. Last year proved to be a challenging one for the Western European6 economy and for business travel. Fallout from the sovereign debt crisis weighed heavily on business spending, hiring, confidence, and borrowing. In this environment, business travel policies were tightened and budgets were reduced or frozen. Total travel spend across the 5 key markets combined to register a decline of 2.2% in 2012, to $177.4 billion USD (€138B). Germany remained the largest business travel market in Europe reaching $50.5 billion USD (€39,302) in 2012. Our 5 key markets now comprise over 68% of all Western European business travel spending, up by about 1% over 2011. While Germany and the UK eked out small positive growth rates for the year, negative performance in Italy, Spain, and France overwhelmed the slight growth in the North. . Unfortunately, the first half of 2013 brought deteriorating year-on-year performance for Italy, Spain, and (to a lesser extent) France, while Germany and the UK were gathering positive momentum. Analyzing the quarterly rates of change across all five markets and considering their interdependence, 2013Q3 feels like a bottom. The Southern peripheral countries are expected to continue to decline for the remainder of this year and into early 2014, but with Germany and the UK’s gathering momentum, the region will see a return to growth in 2014. The GBTA Foundation expects travel spending to be essentially flat in 2013 then rise by 3.4% the following year. In order to forecast individual domestic and IOB business travel spending, we look for the strongest and most reliable correlations with European economic and market indicators. The indicators are chosen based upon both statistical testing and economic fundamentals. For example, corporate profits and domestic business travel spending show a strong and consistent relationship over the course of the business cycle. The following chart illustrates this correlation by charting French corporate profits (nonfinancial operating surplus) and domestic business travel spending over the same time period. Converting each to a year-over-year percentage, the business cycle becomes very evident, as does the tight association between the two indicators. The GBTA Foundation has used statistical methods to determine just how strong this relationship is and then folds corporate profits into our econometric model of France 5 GBTA BTI™ Global Business Travel Report, July 2013 6 France, German, Italy, Spain, United Kingdom plus Austria, Belgium, Denmark, Finland, Greece, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland Total Business Travel Spend By Country (2012; MM $USD)5 Germany $50,517 (€39,302) United Kingdom $40,631 (£25,638) France $35,676 (€27,756) Italy $32,573 (€25,341) Spain $17,990 (€13,996) Other $82,709 (€64,348) Total Western Europe $260,095 (€202,354) (€197,936 million)
  • 4. GBTA BTI™ Outlook – Western Europe 2013H2 Page 20© September 2013 GBTA and its affiliates. All rights reserved. Members may copy this publication in its entirety for internal company use. France French business travel spending totaled $8.68 billion USD in 2013 Q2 (€6.8 billion), on a seasonally adjusted basis. This represents a 2.6% annual decline in spend and coincides with a 0.5% growth in real GDP over that same period. This total is slightly worse than the $8.69 billion we projected for Q4 in our 2013H1 BTI™ Outlook. Our revised 2012 totals show that French business travel spending declined -2.3% for the year, ending at $35.7 billion USD. We expect that business travel in France will continue to slow over the third quarter before finally experiencing some quarterly growth at the end of the year. It appears that the business travel market in France is finally ready to regain a positive growth trajectory. The long-term challenges that this market faces, however, are much more significant – namely – whether or not France can compete in the global economy without significant reform in the areas of pensions, taxes and social benefits. If not addressed, the French business travel market runs the risk of rapidly loosing ground as one of the major markets for European and global business travel. We expect total business travel spending to fall by -2.3% in 2013 to $34.9 billion USD. Business travel spending will see small gains in 2014, expanding by 2.7% to $35.8 billion USD. Domestic business travel spending continues to stagnate in 2013 and we expect annual growth of 0.3%. We expect 2014 to be a much better year for domestic business travel in France when spending is projected to grow 4.6%. International outbound spending, however, will fare significantly worse. We expect a decline of -6.7% in French IOB spending in 2013, a result of continued weakness among France’s key trading partners. We expect the losses to slow in 2014 when total IOB spending will fall -0.9%.