Proximity Marketing and STI Prevention
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Presented by Michelle Hamilton-Page from Toronto Public Health at Net Change Week 2010
![Toronto Public Health’s (TPH) sexual health new media strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Proximity Marketing and STI Prevention
- 1. Proximity Marketing and STI Prevention Presented by Michelle Hamilton-Page Sexual Health Promotion Toronto Public Health
- 5. Bluetooth Marketing Putting health information into the hands of youth
- 15. inSPOT Toronto Electronic Bookmark (animated jif)
- 18. Chlamydia Campaign Electronic Bookmark (animated jif)
Notas del editor
- Add piece from Generating Local Knowledge -influence of peers – women used their social network to obtain information about sexual health, recommendations for care, and personal support – important roll of peers in delivering information – if they heard sexual health from someone their own age, it would make it easier for them to relate to the issues. Use in Chlamydia campaign - Can seed campaign specific information in the first few slides, directing youth to other resources eg. website for more information
- inSPOT Toronto results are in line with typical infield Hypertag campaigns which experience an average conversion rate of 20%+
- Lessons learned – Scarborough Town Centre – huge amount of youth, need to find similar venue in north and west.
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