Human factors and digital communications - findings and best practices.
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The Human Touch: Human factors and digital communications - findings and best practices. Presented at April in Auburn, Auburn University, 4/16/2011
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Human factors and digital communications - findings and best practices.
- 1. The Human Touch: Human factors and digital communications — findings and best practices Gayle Christopher, PhD April in Auburn, Auburn University, 4/16/2011
- 4. Scanning and Skimming “ F pattern” http:// www.useit.com/eyetracking /
- 9. Rank High or Go Home http:// www.youtube.com/watch?v =3cwUxYvpmfw
- 11. Optimize for Humans (optimized for Google) http://www.coolinfographics.com/blog/2010/4/20/the-visual-faq-of-seo-infographic.html
- 12. Wear a White Hat http://www.coolinfographics.com/blog/2010/4/20/the-visual-faq-of-seo-infographic.html
- 19. Relationship based Best to post 1 per day Post in the morning for best results Keep posts short to medium length Broadcast publishing Post often Post late in the day Don’t forget weekends Ask questions, engage Maintain Follower hygiene Leave ~20 characters for Retweet Best Practices:
- 23. First Impressions http://www.columnfivemedia.com/wp-content/uploads/2010/09/color-purchases-lrg.png
- 26. Pages are more complex http://mashable.com/2011/04/06/site-speed/
- 27. The Need for Speed http://mashable.com/2011/04/06/site-speed/
- 33. Brands and Color Red: power, bold, love, passion, hot, anger Brands associated with red: Coca-Cola, Target Orange: warm, Fall, energy Brands associated with orange: Home Depot Yellow: happy, Summer, friendly, fun Brands associated with yellow: McDonald’s, Ikea Green: environment, organic, money, refreshing Brands associated with green: Whole Foods, Starbucks, Animal Planet, BP Blue: cool, dependable, trustworthy, calming Brands associated with blue: Facebook, Walmart, Ford Purple: royal, elegant, eclectic, spiritual Brands associated with purple: Crown Royal, Yahoo Brown: rustic, earthy, simplistic, wholesome Brands associated with brown: UPS Pink: flirty, feminine, playful, fun, romantic Brands associated with pink: Victoria’s Secret, Barbie, T-Mobile
- 34. Color distribution: Top 100 Brands http://www.colourlovers.com/business/blog/2010/09/15/the-most-powerful-colors-in-the-world
- 38. Presented by Gayle Christopher, PhD http://gaylechristopher.com Twitter: @gchristo April in Auburn, Auburn University, 4/16/2011 Human factors and digital communications — findings and best practices
- 39. Resources: http://www.tripwiremagazine.com/2011/02/the-dos-and-donts-of-online-copywriting-how-to-write-effective-website-content.html http://www.talentzoo.com/digital-pivot/blog_news.php/Type-on-the-Web-Top-10-Dos-and-Donts/?articleID=9479# http://www.imediaconnection.com/content/28354.asp http://sixrevisions.com/content-strategy/user-friendly-seo/ http://yoast.com/site-structure-seo/ http://www.adamsherk.com/social-media/twitter-tips-for-publishers/ http://www.sciencedaily.com/releases/2011/01/110105194848.htm http://www.talentzoo.com/beneath-the-brand/blog_news.php/Why-Color-Matters/?articleID =8810 http://www.sciencedaily.com/releases/2010/11/101101151724.htm http://www.smashingmagazine.com/2010/06/21/applying-interior-design-principles-to-the-web/ http://www.smashingmagazine.com/2008/05/29/applying-divine-proportion-to-web-design / http://searchengineland.com/caution-reported-trends-in-search-query-length-may-be-misleading-41641
Notas del editor
- Navigation is the first visual stop for online readers.
- Over 50% of Americans read at the 8th grade level or below. Image with story leads to 27% increase in clicks and content discovery.
- 61% of web site visits come from SE. 41% from Google organic alone 85% of initial web site visits come from SE.
- 1% of web site visits come from social media but probably varies by sector. Recently reported: 11% to publishing sites via SM. But 18% of web site visitors are influenced to visit by social media. http://aworldoftweets.frogdesign.com/
- Twitter 1.66 PV/click FB 2.76 PV/click Email 2.95 PV/click Video increases clicks for more info by 30-40% and phone inquiries by 16-20%.
- Most people unfriend for online reasons, like irrelevant, too frequent, polarizing, or inappropriate posts. Only 29% of tweets produce a reaction. Only 6% are retweeted.
- Humans are visual beings. ¼ of the brain is dedicated to visual processing.
- 75% of users make judgments about the credibility of a company based on the appearance of the web site. 77% of users say they won’t stay at a web site that is hard to navigate.
- Proportion is organic, universal, harmonic and aesthetically pleasing. Indeed, being evident everywhere in the universe (in fact, many things around us can be expressed in this ratio), divine proportion (which is also called Golden ratio, divine section, golden cut and mean of Phidias) is probably the most known law of proportion which can dramatically improve the communication of your design .
- Tag = piece of code, javascript, urchin, etc.
- 47% of consumers expect a web page to load in 2 seconds or less.
- The eyes jump around 3x per second to capture new information. Visual attention shifts before eye movement.