1. 1nextgenmktg.com
Your On-Demand
Marketing and Product Team

2. 2nextgenmktg.com
We are a national team of highly accomplished marketing and product executives who have in-depth
experience and knowledge developing, launching and marketing a wide variety of innovative products and
services. We offer resources who can serve as Advisors, Project Leaders, or Marketing Contractors to
help you design, develop, launch, manage, measure and market your overall business and key products.
Our team has led the marketing and product activities for numerous top branded companies as well as
early-stage firms across multiple industries such as:
Who We Are
1-319-887-5665

3. NextGen Marketing Group™ - Our Expertise
The NextGen Marketing Group™ is available to help your company develop marketing strategies or launch
new products with specific expertise and knowledge in the following areas:
Marketing
Strategy
Product
Management
Product
Development
Metrics and
Analytics
Launch &
Post-Launch
• Go-to-Market Plan
• Channel Strategy
• Business Planning
• Competitive
Analysis
• Strategic Partnerships
• Value Proposition
Design
• Trade Promotions
• Consumer Promotions
• Brand Positioning
• Product Strategy
• Product Description
• Lifecycle Process
• Change Management
• Product Management
Process
• Pricing Strategy
• Product Reviews
• Funnel Management
• Stage/Review
Process
• Core Team Process
• Project Requirements
Documentation
• Reporting and
Project Tracking
• Testing Plans
• Integrated Systems
Testing
• Innovation Pipeline
Development
• War Room Process
• After Action Reviews
• KPI Planning
• Forecasting
• Digital Dashboards
• Project Mgmt
• Marketing
Automation
• Data Analytics
• Web Analytics
• Launch Planning and
Process
• Launch Execution
• Launch Acceleration
• Post-Launch
Reviews
• Corrective Actions
• Customer Feedback
nextgenmktg.com 31-319-887-5665
Strategy Design Development Launch

4. 4nextgenmktg.com
Core and Enhanced Client Programs
Core Programs
• Marketing/Sales/Product
Assessments
• Product Launch Playbook
• Product Development Processes
• Product Management Program
• Branding and Messaging Model
• Marketing Plan Toolkit
Enhanced Programs
• Interim Marketing and Product
Leadership
• Marketing SME Consulting
• Project Leadership/Support
• Program Design/Implementation
• Product Launch
• Strategy Reviews
1-319-887-5665

5. 5nextgenmktg.com
We Are Uniquely Experienced In
Digital Product Transformation
Product Innovators Provide Proven Solutions To Sustain Success
Real-world experience leading complex digital product initiatives
Advanced expertise in launching tech-based products/services
Experience in best practices for improving business agility/speed-to-market
Breadth and depth of talent to form the right team for your project
Bias for action and “making it happen”
Understand your industry and speak your language
Digital product experts, from infrastructure to design to launch and analytics
Complete life cycle knowledge having driven strategy, product development,
market launch, and market growth across several organizations
1-319-887-5665

6. 6nextgenmktg.com
Leadership Team – Managing Directors
Definition Launch Management Measurement
National Team of Top Marketing/Product Leaders
1-319-887-5665
Greg Crosby
Founder
Iowa City, IA.
John Franklin
Managing Director
Minneapolis, MN.
Mike Grubbs
Managing Director
Overland Park, KS
Team Professional Experience/Expertise:
• Executive/Chief Marketing Officer/VP/Dir Roles
• Marketing and Product Strategy
• Product Launch Management
• Branding and Messaging Strategy
• Product Development Process
• Product Management
• Sales/Channel and Business Development
• Revenue Growth/Churn Management
• Customer Support Strategy
Team Industry Experience/Expertise:
• Technology Sector
• Pharmaceuticals/Digital Health
• Energy
• Smart Home/Internet of Things
• Consumer Packaged Goods/Food and Beverage
• Professional Services
• Software/Data/Networking/Wireless
• Transportation
• Healthcare
Jan Bell
Managing Director
Iowa City, IA.

7. 7nextgenmktg.com
Strategic:
• Marketing and product assessments – strategic, process, and structure.
• Development of a business plan/product requirements/strategic marketing plan
• Brand/messaging strategy and value proposition design
• Product strategy and roadmap
• Digital product launches
• Launch of a new product/service or business – complex/eco-system service platforms
• Distribution strategy
• Product development leadership, best practices, organizational effectiveness
• Creative – development of new materials, creative look/feel, advertising
Tactical:
• Leadership for projects that have limited internal resources/experience
• Fill open positions during hiring freeze or lengthy recruiting process
• Operational management for start-ups and early stage companies
Typical Projects We Handle
1-319-887-5665

8. 8nextgenmktg.com
Our Experience and Business Model
Reduce Your Risk
Executive staff, expert execution
Work with top industry experts to incorporate best practices
Single point for all your marketing and product support resources
Strategies and best practices to optimize the use of your resource budget
Create opportunities
Identify gaps
Get it right
Instill comfort and confidence
1-319-887-5665
Our Vi Efficient and Affordable Rates:
• Hourly Advisory Sessions
• Flat Rate Project Fees
• Standardized Program Flat Fees
• Monthly Retainers
• Monthly Hour Tiers for Support
• Customized Rate Plans

9. 9nextgenmktg.com
Enhance Your Marketing Strategy or Product Launch
With the NextGen Marketing Group™
• Work with top marketing and product experts across the country to create winning
strategies and learn best practices.
• Enjoy a “one-stop-shop” for all your marketing or product resources.
• Select the most convenient and affordable program for your needs.
• Get introduced to the latest strategies and best practices and to help you optimize
the use of your resource budget.
• Let us help you. Call today to set of a FREE initial consultation of visit our
website and schedule a virtual advisory session with an expert today!
Call us at 1-319-887-5665
www.nextgenmktg.com
1-319-887-5665

10. 10nextgenmktg.com
Thank You
Let us help you. Contact us for a free initial consultation.
1-319-887-5665
nextgenmktg.com