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Institutional arrangements and quality standards for Indian insertion into established cut flower global value chains. Jasmine Glover PhD Researcher School of Geosciences
Starting note….. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The global cut flower industry
When consumer’s buy flowers ,[object Object],[object Object],[object Object],[object Object]
London on Valentine’s Day 2008
New Shades
The competition
India’s exports Source: APEDA  Quantity in Lakh Rs. 2004/5 2005/6 2006/7 Japan 1585 5641 32553 United States 5169 7588 7498 Netherlands 2894 2741 4472 UK 2656 3085 3600 Germany 2200 2433 3097 * * * TOTAL 22110 29941 64983
India’s domestic market
International v’s Domestic Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quality Standards ,[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object]

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