Jean Baudrillard

1. Jean Baudrillard
Geeta Gohil

2. Basic Information about Jean Baudrillard
 Jean Baudrillard (27th July 1923- 6th March 2007)
was a French Sociologist, Philosopher, Cultural
theorist and political commentator.
 His work is frequently associated with
postmodernism and specifically post-structuralism.
 Born in France, he started his studies by leaning
German and later a a doctorate in sociology.
Geeta Gohil

3. 5 Key Works of Baudrillard
 1. Simulacra and Simulations
 2. Utopia deferred writing from the utopie.
 3. The System of Objects
 4. Symbolic Exchange
 5. The spirit of terrorism.
Geeta Gohil

4. Simulacra and Simulations
 Baudrillard’s work consisted a book called ‘simulacra
and simulations’. Simulations meaning that it is
simulating a process, display or imitating something
real. Simulacra meaning the repetition of another
thing, object, person and any static object.
 Baudrillard's uses these meanings to explain that
today’s reality is not real and that we all live in
something called a hyper reality.
 Baudrillard’s definition of hyper reality is ‘the
simulation of something that never really existed’.
Geeta Gohil

5. Simulacra and Simulations
 In his book, he explains that a connection of
simulation with the Borges story. Jorge Luis Borges
wrote a fictional story about the uses of map that
showed the reality of a city but it slowly decayed and
ruined by simulations and the hyper real.
 Baudrillard's main arguments are fore phrase: ‘One
that reflects a basic reality, one that masks or
perverts a basic reality: one that mask the observe of
a basic reality: and one that beats no relations to any
reality.’
Geeta Gohil

6. The System of Objects
 One key component to postmodernism is Technology.
 Baudrillard analysed technology and expresses the
emerging consumer society.
 Technology has become non-fictional and designed
according to fantasy and desire objects become
representational of fetishism and fashion.
 Hypermarkets become the new experimental space of
technology and consumption, the new spaces of everyday
life.
 Growth in objects, procession of generation of products,
appliances and gadgets.
Geeta Gohil

7. Symbolic Exchange and Death
 Symbolic exchange is one of Baudrillard’s key
concepts and is derived from his accounts of so-called
‘primitive’ people.
 Symbolic exchange is a process whereby the status of
the individual involved changes as much as the
status of the object.
 Baudrillard's work is essentially about the way in
which in contemporary society the symbolic is
replace by the semiotic.
Geeta Gohil

8. Terminology Baudrillard employ
 Simulation
 Simulacra
 Semiotic
 Structuralism
 Third-order simulation and hyper reality.
 Use-value
 Exchange-value
 Potentialisation
 Primitives
Geeta Gohil