This presentation will tell you about the features and conventions of todays film trailers.

1. FUNCTIONS AND FEATURES
OF FILM TRAILERS
A2 MEDIA

2. WHAT ARE FILM TRAILERS?
• A trailer is an advert for a film to be shown in the
cinema. Trailers are made to show the genre and
story line of the film in a short amount of time that
must appeal to its target audience.
• In the past years film marketing has become a large
industry, with multiple trailers being made per film.

3. THE FUNCTION OF A FILM TRAILER
• The function of a trailer is to promote its film
• It is created to be aimed at the films target audience
• It is used to encourage its target audience to watch the film
• To show what stars are going to feature in the film to further
encourage the audience to see the film
• To inform the audience of the genre of the film

4. FEATURES OF A FILM TRAILER
• Trailers are designed to grab the attention of the audience within
a short space of time.
• They are deigned to make the audience excited for the film so
they will go on to watch it.
• Trailers also use sound and music, as it can manipulate the
audiences emotions and create a certain atmosphere, bringing
across the genre of the film.
• Voiceovers are used to summaries the storyline of the film.
• The film title is normally placed at the end of the trailer with
credits and reviews placed in between the action within the
trailer.

5. CONVENTIONS OF FILM TRAILERS
The main conventions for a trailer are:
• The highlights of the film shown throughout the trailer.
• Dramatic camera angles and shots from the film.
• Credits shown between action within the trailer.
• Voiceovers to tell the storyline
• Music to create atmosphere and show the genre
• Films titles appear at the end
• Montage – again showing the highlights of the film at a rapid pace.

6. WHERE CAN YOU FIND FILM TRAILERS?
• TV adverts
• YouTube
• Social networking sites
• ITunes
• Cinema
• IMDb
• Internet in general

7. HOW IS THE TRAILER DISTRIBUTED?
• The distributors are in charge of all the functions and features
of a film and used to create a USP (unique selling point) of a
movie to show the target audience.
• A USP separates one film to another so it makes every movie
different even if they are within the same genre.