This powerpoint demonstrates a successful internship for Commerce Bank in Kansas City, Missouri. This gives an overall synopsis of the marketing internship. Enjoy!

1. Student Banking Internship (RLPS) Adam White Summer 2010

2. Goals To bring valuable information and creative ideas in a way that is in the best interest for the student banking team. Apply skills to real world applications and work situations Learn about several different aspects and departments of the bank Build relationships

3. Student Banking On-Campus Off-Campus UCard Branch

4. A Day at The Branch Assisted in opening accounts for college students at different universities in Missouri and Kansas. (1st account- International Student) Used key selling tactics for each university to obtain accounts. Assisted in Marketing efforts at the universities (T-shirts, Prize Wheel).

5. Branch on campus! University Card Summer Orientation Setup (680 Checking Accounts)

6. No Branch on Campus Two ATMs on campus Two branches- Downtown Columbia (305 Checking accounts)

7. Branch on campus! ATM access on Campus (356 Checking Accounts)

8. Key Selling Tactics Different approaches at each university Free Student Checking Account. (No minimum balance) Branch on campus Free Mobile Banking/E-Statements (Overdraft Charges) $125 Incentives offer Saves Time and Money (OCB, ATM Fees)

9. A Day In the Office Variety of different projects Bank Rankings 2010 report (Commerce ranked # 13) Social Media Banking Report Compile weekly sales reports from universities Direct Check, Gift Card, (demographics) Email Marketing Report Statement Messages regarding different universities Interviews/ Job shadows

12. Visa & MasterCard currently charge around 1-2% of transaction amountCause: Banks will forced to charge fees on student checking accounts Effect: Students may revert back to cash and checks for payment options

13. Conclusions Variety of opportunities within the bank. (Retail/Commercial) Networking with other members outside of your department (Building Relationships) Adaptation with products and services (Finding consumers needs, marketing to your target) Lunch & Learns Time Management

14. Special Thank You Don Becker * Emily Mahnken * Dave Knott * Tina Tubwell * Jenni Kahle Kevin Kingdon * Kathy Bluhm * Carl Bradbury * Kim Cain * Craig Woodson Betty Maes * Jennifer Dreher * Aaron Siders * Alistair Nugent * Sharon Bock Jay Reardon * Scott Boswell