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Multi-Platform Apps… Native User Experience
1.
Multi-Platform Apps… Native User
Experience Jeremy Adler GeneXus USA
2.
Agenda •
GeneXus USA • Mobile Market • Why Multi-Platform • Native User Experience • Specific Issues in iOS and Android • Questions
3.
GeneXus USA
4.
MAVIN
5.
MAVIN
6.
Mobile Market
7.
Market Maturity
8.
Market Maturity • 110
Million Smart Phone Subscribers http://www.comscore.com/Press_Events/Press_Releases/2012/8/comScore_Reports_June_2012_U.S._Mobile_Subscriber_Market_Share http://www.email-marketing-reports.com/wireless-mobile/smartphone-statistics.htm
9.
Market Maturity
10.
Purpose •
Sell Apps Marketing and Brand Awareness USE • • Sell Services • Access to services • Collect Data
11.
Native User Experience
Basic User Experience Considerations Screen Size and Orientation Tabs and Layouts Branding
12.
Basic User Experience
Basic User Experience Considerations
13.
Hardware
14.
Back Button
15.
Back Button
16.
Action Bars
17.
Action Bars
18.
Action Bars
19.
Action Bars
20.
Screen Size
Screen Size and Orientation
21.
Screen Size
22.
Screen Size
23.
Screen Size
24.
Screen Size
25.
Screen Size
26.
Screen Size
27.
Screen Size
28.
Tabs and Layouts
Tabs and Layouts
29.
Tabs and Layouts
30.
Tabs and Layouts
31.
Tabs and Layouts
32.
Tabs and Layouts
33.
Tabs and Layouts
34.
Tabs and Layouts
35.
Tabs and Layouts
36.
Tabs and Layouts
37.
Orientation
Image: http://compixels.com/wp-content/uploads/2010/11/UberTwitter-Landscape-iphone.png
38.
Orientation
39.
Branding
Branding
40.
Branding
41.
Branding
42.
Branding
43.
Branding
44.
Branding
45.
Branding
46.
Branding
47.
Branding
48.
Review
Basic User Experience Considerations Screen Size and Orientation Tabs and Layouts Branding
49.
Resources • Android Developer
Guidelines: http://developer.android.com/design/index.html • iOS Developer Guidelines: http://developer.apple.com/library/ios/#documentation/ UserExperience/Conceptual/MobileHIG/Introduction/Intr oduction.html#//apple_ref/doc/uid/TP40006556
50.
THANK YOU Jeremy Adler GeneXus
USA jadler@genexususa.com @AdlerJeremy
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