Design thinking in technology projects

1. Design Thinking in
Technology Projects
#GX24
#GX24
Gabriel Simonet
@gabrielsimonet
gsimonet@genexus.com

2. DESIGN THINKING

3. What is design?

4. #GX24
Making things look nice

5. A creative process to solve a problem
#GX24

6. #GX24
“Design is doing things
with intention”

7. #GX24

8. #GX24
Design THINKING

9. “Our customers no longer accept
“Our customers no longer accept
#GX24
complexity”
complexity”
CEO, SAP

10. “The lines between hardware, software, and
services are blurred or are disappearing.
The only way you can pull this off is when
everyone is working together well”
#GX24
CEO, APPLE

11. Complexity and Uncertainty
#GX24

12. Control and Predictability
#GX24

13. #GX24
PUZZLES

14. #GX24
Mysteries

15. #GX24
WE NEED TO START USING
NEW TOOLS

16. #GX24
From complexity to needs
SAP: Through standardization
Apple: Finding the essence
GeneXus: Simplification by automation

17. #GX24
How can we find that,
for our companies?

18. Design Thinking

19. #GX24
Design Thinking
Using Design methodologies, tools and empathy
to quickly identify leverage client needs

21. #GX24
Design Thinking
User Centered
Cooperative
Abductive
Inquisitive
Experimental
Fast

22. Design Thinking adds value, fast
#GX24

23. A few stories, for fun

24. #GX24
User-Centered

25. #GX24
MM
Custom Business
USER-CENTERED ?

26. #GX24
CINTHIA-CENTERED

27. #GX24
FOCUS, EMPATHY, MISSION

28. #GX24
REFRAMING

29. #GX24
Wii

30. #GX24
LESS TECHNOLOGY, RIGHT VALUE

31. #GX24
THE RIGHT PROBLEM

32. #GX24
APPLE
THE RIGHT PROBLEM

34. #GX24

35. #GX24
DO THINGS RIGHT, THE RIGHT THING DO

36. #GX24
Google Search

37. #GX24
Jon Wiley

38. #GX24
“I think the search is slow”

39. #GX24
E = mc2

40. #GX24

41. #GX24

42. #GX24

43. #GX24
“Now it’s faster. But I think it’s still slow”

44. Last Tips

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46. #GX24
Seek diversity
Seek designers
Empathize with clients

47. Instead of technology and
features, start talking about
#GX24
ideas and solutions

48. #GX24
“Design is doing things
with intention”

49. #GX24
“Design is doing things
with intention”
Design, , thinking.
thinking

50. #GX24
Stay open
Stay optimistic
Listen

51. #GX24
Stay open.
Stay optimistic.
Listen.

52. #GX24
Stay open
Stay optimistic
Listen