Windows 8, un mundo de oportunidades para los desarrolladores
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Windows 8, un mundo de oportunidades para los desarrolladores
- 3. As of March 2012, IDC
- 4. Pronóstico de ventas de windows de IDC 400 300 200 100 0 2009 2010 2011 2012 2013 2014 Consumer Enterprise All-up Windows Annual Sales Volume Worldwide (based on historical trends) – Consumer/Enterprise (millions) 4 Source: IDC Worldwide Windows Client Operating Environment 2011–2015 Forecast
- 14. Centrado en Acceso Performante capacidades transparente a datos Plataforma Alto aislamiento nativa Roaming de datos
- 15. Alcance sin precendentes Optimizada para descubrir las Apps Proceso de aprobación transparente Modelo de negocios flexible Maximiza ganancia del desarrollador
- 16. La tienda de aplicaciones de Windows Descargas pagadas, trials, compras dentro de la Use su propio engine de comercio y quédese con el app. Desarrollador 70% de los primeros $25k, 80% 100% o use la plataforma de la tienda de Windows del resto Publicidad con Microsoft Advertising o su Potente motor analítico gratuito, incluye proveedor favorito. demografía, revisiones, referencias, uso y desempeño Microsoft Confidential 16
- 17. Una nueva UI de Windows donde touch es Diseñado desde el chipset para multiples factores ciudadano de primera categoría con soporte de forma – tabletas, laptops, desktops y all-in-ones completo de mouse y teclado. La Tienda de Windows en cada dispositivo con Nuevos modelos de desarrollo nativos sobre una plataforma de comercio completa y flexible WinRT, incluyendo HTML/CSS/JS, C#/XAML, C++/DirectX
Notas del editor
- Windows is, by far, the largest platform in the world. There are over a billion Window PCs in current use, including 500m Windows 7 devices as of last December. In fact, over the last two years, there have been more Windows licenses sold than Android, iOS and Macs combined.Every Windows 7 PC can run Windows 8Most Windows licenses are sold with a new PCThis is a huge developer opportunity..
- The scale of Windows is undeniable. However, there are a few questions we often hear from partners about Windows. While we can’t provide internal forecasts, we can share this chart from IDC that tracks Windows sales for each year and projects into the future.What is the outlook for Windows sales going forward?Based on historical trends, the outlook for Windows sales going forward is very strongWhat percentage of Windows devices are sold to consumers versus enterprise?Approximately 50% of Windows devices are sold to consumers; 50% to enterprise customersWhat percentage of Windows 8 devices will be touch-based?Windows has been working with OEMs to ensure devices sold with Windows 8 are designed for Windows 8 (where touch is a first-class citizen)Forecasted sales are in the time frame when OEMs will be designing for Windows 8Keep in mind:These projections do not account for Windows 8 or for the addition ARM-based devicesWindows 8 transitions easily between productivity and consumption; this means many of those enterprise devices could be easily used for consumer experiencesForecasted from IDC
- New form Applications should not be silos. Developers will be able to reach many more customers with Windows 8. You will be able to sell them, want to know what their customers think do,
- “Let’s talk Windows. We like to talk of Windows 8 as Windows reimagined with a new start screen, unified input across touch, mouse and keyboard but preserving all the great work that we did in Windows 7”.Makes Windows 7 even better --- Everything that runs on Windows 7 still runs on Windows 8 (in the same architecture)Reimagines Windows from chipset to experiencenew range of capabilities, scenarios and form factors
- and one key point I want to make is that we don’t see Windows 8 as a slate OS or a tablet OS. We see it as a unifying OS. Spanning different kinds of devices and we’ve done a tonne of work to make that happen.
- This is the summary for the previous demos.. Mention Windows on ARM since you can’t show it..
- Mentions these are not in order of importance. Hint of Windows on ARM, but don’t add it as a bullet.
- Every language is a first class citizen.. This is the official slide, Direct X is missing from this slide.. But you can show it..
- Create a Camera Capture UI demo. Seamless integration with devices and OS resources.
- Installation process:From the store, you will trigger an install.. This pulls the bytes from the cloud, validates it, and installs it.. Installation is per user.. [windows traditionally has been per machine].. Behind the scenes, we have a single instance store.. So the apps are installed once.. The registration is per user.. Extension handlers.. System handles setup and uninstall automatically – allows us to guarantee that installed app will not be making permanent changes – nothing left after uninstall.Download app package (zip) goes to package manager
- Go quick, tell them more will come later.. This is assuming you have a store session later, otherwiser do take your time and get this right.. ----------------------------------- Global Reach:The single largest potential market for your appsStore and apps in 100+ languages45 market-specific app catalogsBuy from 231 marketsLocal pricing & settlement in top 40 markets (by GDP)Developer payments in 51 marketsEnterprise-ready platform and store Optimized for DiscoverabilityApp promotion through curated lists, editorials, Bing search and IE10 site iconsTransparent Approval ProcessPublished, straightforward app certification requirementsWindows App Certification Kit to pre-test tech requirements And Flexible Business Models and Great Revenue Opportunities which we will talk about next.
- [Speak to bullets as presented above]Analytics DetailsKey pivots:Audience demographics (age, gender, country)Device class (tablet, laptop, etc.)Paid vs. FreeKey MeasuresVol. of apps (download and submissions)Top grossingTop AppsRatingsReviewsApp quality (hangs, crashes)App performance (relative to category/sub-category)Referrals (how did people discover your app?)
- Windows reimaginedFor consumers, for developers