Watch the video on YouTube: https://www.youtube.com/watch?v=-4GBcT6S5Tk Livestreaming video is all the rage but you can't continue to shoot on a wobbly phone with poor picture and dismal audio if you want to turn your brand into a live broadcast powerhouse. Software and devices like the Padcaster are democratizing live video streaming. So don't delay. Here's a list with links on what you can purchase today to begin livestreaming with a professional edge at an amateur price. Padcaster: http://padcaster.com Light: https://www.amazon.com/K320-LED-Video-Light/dp/B0084ENONY Sound: https://www.bhphotovideo.com/c/product/917425-REG/rode_videomic_r_videomic_with_rycote_lyre.html#! Tripod: https://www.bhphotovideo.com/c/product/1250639-REG/the_padcaster_pcpt1601_vt_16_fluid_head_heavy.html iPad Mini: http://www.apple.com/ipad-mini-4/ Microsoft Surface: https://www.microsoft.com/surface/en-us/devices/surface-pro-4 iPhone 7: http://www.apple.com/shop/buy-iphone/iphone-7 Check out more of my disruptive marketing advice at http://geoffreycolon.net or buy my book Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal out now on Hardcover, Kindle and Audio at http://amzn.to/2eyj3Rd

1. Microsoft Marketing Trends Lab™:
Bootstrapping a Live Video
Streaming Studio for Brands as
Broadcasters
Geoffrey Colon – Sr. Marketing Communications Manager
@djgeoffe @BingAds

2. Geoffrey Colon
Sr. Marketing Communications Manager, Bing | Microsoft
Professional Background
Family:
Allison
Olive
Matilda
Author
 Disruptive Marketing
Podcaster: Disruptive FM
@djgeoffe

3. The world and technology are
once again transforming.”
Satya Nadella | CEO Microsoft
“

4. Information
Age
Industrial
Age
Agricultural
Age
*Creative &
Digital Age
Rural
Self Employed
No Automation
Limited Technology
Cities
Factories & Industry
Technology enabled
automation
Anywhere
Self Employed → SMB → Corporations
Technology driven and poweredTechnology driven and powered
AI & BOTs & Video part of the process
Geoffrey Colon I Bing - Microsoft I @djgeoffe

5. I grew up in a physical world and I
speak English. The next generation
is growing up in a digital world,
and they speak social.”
8
Angela Ahrendts | SVP Apple
“

6. While we enter this new era, we also
have been changing our outlooks
and habits due to technology…
9

7. Platform
Examples
Examples
Desktop OS
Dos, Windows, Mac OS
Programs
Excel, PPT, Lotus
PC
Browser
Mosaic, Explorer,
Netscape
Web Sites
Yahoo, Amazon
Web
Mobile OS
iOS, Android, WP
Apps
Angry Birds, Instagram
Smartphone
Messaging Apps
Whatsapp, WeChat, Skype
Bots / Agents
Weather, Travel
Messaging
Transformation of technology

8. Platform
Examples
Video in Real Time
Facebook, Periscope,
Twitch, YouTube
Messaging
Messaging also includes Video

9. 12
… new technology, tools, and business models
means…

10. s
...New Ways of Communicating
ALL RESULTS 1–10 of 600,000,000 results

11. Setting Up A Live Streaming Video Studio
5 Areas of Concentration:
1. BRANDING
2. DEVICE(S)
3. LIGHTING
4. SOUND
5. SUPPORT

12. Setting Up A Live Streaming Video Studio
2 Personas:
1. BOOTSTRAP – People who want to hack or cobble together stuff for a small fee (solopreneurs,
startups, small businesses or big companies on a shoestring budget)
2. PROs – People who want to spend a little more for a more professional output (Midsized
Businesses to Multinationals)

13. 1. BRANDING
It’s Important People See Who You Are
Branded Microphone Cube
On Screen Title/Name Overlays Branded Microphone Cubes
Estimated Costs = $35 for Bootstrap to $175 for
Pros depending on art/graphics requirements
for banners, step & repeat or microphone cubes

14. 2. Devices
The Phone/Tablet Is Now Your Video Camera

15. 2. Devices
Mobile Phone / Tablet = Professional Camera and
Mixing Unit All in One
1. Apple iPhone – A large amount of apps can turn it into a mobile streaming unit
2. Apple iPad – A large amount of apps can turn it into a mobile streaming unit in addition to a
control center
3. Microsoft Surface – A large amount of apps can turn it into a mobile streaming unit, a control
center and a post-editing device (if necessary)
*Note: The majority of the $2,000 cost is the price of your device, if you own one, you simply need accessories to bring what would be simply a device into a roving live video streaming studio.
Also note there are a number of apps for Android and Windows Phone devices. Any mobile device will suffice as long as it fits your needs.
Estimated Cost: Bootstrap can be $50 and for Pros up to $900 depending on device or amount of devices (note you can use more than
one device for multi-camera shoots. See slide on Live: Air app)

16. 2. Device
Hacking your device into a steady camera
The Padcaster or iOgrapher can turn
your phone into a production rig capable
of being carried or hooked onto tripods
for streaming in ways that will allow for
agility.
Estimated Cost: $75 for Bootstrap to $190 for Pros depending on type of device and amount of devices purchased

17. 3. Lighting
You need to be seen, not just heard

18. 3. Lighting
Let there be Light
Couple of options to choose from:
1. F&V K320 = $90
2. F&V K480 = $120
3. Softbox Lighting Kits = $75 to $350
Estimated Cost: $90 for Bootstrap to $350 for Pros depending on
setup

19. 4. Sound
I can’t hear you!!!
Couple of microphone options to choose from:
1. Rode Video Mic GO = $99
2. Rode Pro Compact VMP = $230
3. MSM LSM 5 Stick Mic = $140
Estimated Cost: $99 for bootstrap to $280 for pros depending on
setup

20. 5. Support
Be calm and steady camera on…
Tripods can make that wobbly phone be gentle
1. Pistol Grip Tripod= $30
2. VT16 Fluid Head Tripod = $160
Estimated Cost: $30 for Bootstrap to $320 for Pros depending on
setup

21. 5. Support
We’re Doing It Live!!!
Note the following app LIVE:AIR (pronounced
Live To Air) can help you get right to
livestreaming (it’s iOS only). Also the below all
have capabilities to get you live from their apps…
1. Basic App = $0
2. Pro App = $100
Estimated Cost: $0 for Bootstrap (free apps for iPhone) to $100+
for Pros (iPad multi-device switching Live:Air) depending on setup

22. Empower every
person and every
organization on
the planet to
achieve more.

23. Happy live video streaming
builders, creators and makers!!!
Questions?
@djgeoffe on Twitter or follow
Geoffrey Colon on LinkedIn