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Microsoft Marketing Trends Lab™:
Bootstrapping a Live Video
Streaming Studio for Brands as
Broadcasters
Geoffrey Colon – S...
Geoffrey Colon
Sr. Marketing Communications Manager, Bing | Microsoft
Professional Background
Family:
Allison
Olive
Matild...
The world and technology are
once again transforming.”
Satya Nadella | CEO Microsoft
“
Information
Age
Industrial
Age
Agricultural
Age
*Creative &
Digital Age
Rural
Self Employed
No Automation
Limited Technolo...
I grew up in a physical world and I
speak English. The next generation
is growing up in a digital world,
and they speak so...
While we enter this new era, we also
have been changing our outlooks
and habits due to technology…
9
Platform
Examples
Examples
Desktop OS
Dos, Windows, Mac OS
Programs
Excel, PPT, Lotus
PC
Browser
Mosaic, Explorer,
Netscap...
Platform
Examples
Video in Real Time
Facebook, Periscope,
Twitch, YouTube
Messaging
Messaging also includes Video
12
… new technology, tools, and business models
means…
s
...New Ways of Communicating
ALL RESULTS 1–10 of 600,000,000 results
Setting Up A Live Streaming Video Studio
5 Areas of Concentration:
1. BRANDING
2. DEVICE(S)
3. LIGHTING
4. SOUND
5. SUPPORT
Setting Up A Live Streaming Video Studio
2 Personas:
1. BOOTSTRAP – People who want to hack or cobble together stuff for a...
1. BRANDING
It’s Important People See Who You Are
Branded Microphone Cube
On Screen Title/Name Overlays Branded Microphone...
2. Devices
The Phone/Tablet Is Now Your Video Camera
2. Devices
Mobile Phone / Tablet = Professional Camera and
Mixing Unit All in One
1. Apple iPhone – A large amount of apps...
2. Device
Hacking your device into a steady camera
The Padcaster or iOgrapher can turn
your phone into a production rig ca...
3. Lighting
You need to be seen, not just heard
3. Lighting
Let there be Light
Couple of options to choose from:
1. F&V K320 = $90
2. F&V K480 = $120
3. Softbox Lighting ...
4. Sound
I can’t hear you!!!
Couple of microphone options to choose from:
1. Rode Video Mic GO = $99
2. Rode Pro Compact V...
5. Support
Be calm and steady camera on…
Tripods can make that wobbly phone be gentle
1. Pistol Grip Tripod= $30
2. VT16 F...
5. Support
We’re Doing It Live!!!
Note the following app LIVE:AIR (pronounced
Live To Air) can help you get right to
lives...
Empower every
person and every
organization on
the planet to
achieve more.
Happy live video streaming
builders, creators and makers!!!
Questions?
@djgeoffe on Twitter or follow
Geoffrey Colon on Li...
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Microsoft Marketing Trends Lab: Bootstrapping a Live Video Streaming Studio for Brands as Broadcasters

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Watch the video on YouTube: https://www.youtube.com/watch?v=-4GBcT6S5Tk

Livestreaming video is all the rage but you can't continue to shoot on a wobbly phone with poor picture and dismal audio if you want to turn your brand into a live broadcast powerhouse.

Software and devices like the Padcaster are democratizing live video streaming.

So don't delay. Here's a list with links on what you can purchase today to begin livestreaming with a professional edge at an amateur price.

Padcaster: http://padcaster.com
Light: https://www.amazon.com/K320-LED-Video-Light/dp/B0084ENONY
Sound: https://www.bhphotovideo.com/c/product/917425-REG/rode_videomic_r_videomic_with_rycote_lyre.html#!
Tripod: https://www.bhphotovideo.com/c/product/1250639-REG/the_padcaster_pcpt1601_vt_16_fluid_head_heavy.html
iPad Mini: http://www.apple.com/ipad-mini-4/
Microsoft Surface: https://www.microsoft.com/surface/en-us/devices/surface-pro-4
iPhone 7: http://www.apple.com/shop/buy-iphone/iphone-7

Check out more of my disruptive marketing advice at http://geoffreycolon.net or buy my book Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal out now on Hardcover, Kindle and Audio at http://amzn.to/2eyj3Rd

Publicado en: Marketing
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Microsoft Marketing Trends Lab: Bootstrapping a Live Video Streaming Studio for Brands as Broadcasters

  1. 1. Microsoft Marketing Trends Lab™: Bootstrapping a Live Video Streaming Studio for Brands as Broadcasters Geoffrey Colon – Sr. Marketing Communications Manager @djgeoffe @BingAds
  2. 2. Geoffrey Colon Sr. Marketing Communications Manager, Bing | Microsoft Professional Background Family: Allison Olive Matilda Author  Disruptive Marketing Podcaster: Disruptive FM @djgeoffe
  3. 3. The world and technology are once again transforming.” Satya Nadella | CEO Microsoft “
  4. 4. Information Age Industrial Age Agricultural Age *Creative & Digital Age Rural Self Employed No Automation Limited Technology Cities Factories & Industry Technology enabled automation Anywhere Self Employed → SMB → Corporations Technology driven and poweredTechnology driven and powered AI & BOTs & Video part of the process Geoffrey Colon I Bing - Microsoft I @djgeoffe
  5. 5. I grew up in a physical world and I speak English. The next generation is growing up in a digital world, and they speak social.” 8 Angela Ahrendts | SVP Apple “
  6. 6. While we enter this new era, we also have been changing our outlooks and habits due to technology… 9
  7. 7. Platform Examples Examples Desktop OS Dos, Windows, Mac OS Programs Excel, PPT, Lotus PC Browser Mosaic, Explorer, Netscape Web Sites Yahoo, Amazon Web Mobile OS iOS, Android, WP Apps Angry Birds, Instagram Smartphone Messaging Apps Whatsapp, WeChat, Skype Bots / Agents Weather, Travel Messaging Transformation of technology
  8. 8. Platform Examples Video in Real Time Facebook, Periscope, Twitch, YouTube Messaging Messaging also includes Video
  9. 9. 12 … new technology, tools, and business models means…
  10. 10. s ...New Ways of Communicating ALL RESULTS 1–10 of 600,000,000 results
  11. 11. Setting Up A Live Streaming Video Studio 5 Areas of Concentration: 1. BRANDING 2. DEVICE(S) 3. LIGHTING 4. SOUND 5. SUPPORT
  12. 12. Setting Up A Live Streaming Video Studio 2 Personas: 1. BOOTSTRAP – People who want to hack or cobble together stuff for a small fee (solopreneurs, startups, small businesses or big companies on a shoestring budget) 2. PROs – People who want to spend a little more for a more professional output (Midsized Businesses to Multinationals)
  13. 13. 1. BRANDING It’s Important People See Who You Are Branded Microphone Cube On Screen Title/Name Overlays Branded Microphone Cubes Estimated Costs = $35 for Bootstrap to $175 for Pros depending on art/graphics requirements for banners, step & repeat or microphone cubes
  14. 14. 2. Devices The Phone/Tablet Is Now Your Video Camera
  15. 15. 2. Devices Mobile Phone / Tablet = Professional Camera and Mixing Unit All in One 1. Apple iPhone – A large amount of apps can turn it into a mobile streaming unit 2. Apple iPad – A large amount of apps can turn it into a mobile streaming unit in addition to a control center 3. Microsoft Surface – A large amount of apps can turn it into a mobile streaming unit, a control center and a post-editing device (if necessary) *Note: The majority of the $2,000 cost is the price of your device, if you own one, you simply need accessories to bring what would be simply a device into a roving live video streaming studio. Also note there are a number of apps for Android and Windows Phone devices. Any mobile device will suffice as long as it fits your needs. Estimated Cost: Bootstrap can be $50 and for Pros up to $900 depending on device or amount of devices (note you can use more than one device for multi-camera shoots. See slide on Live: Air app)
  16. 16. 2. Device Hacking your device into a steady camera The Padcaster or iOgrapher can turn your phone into a production rig capable of being carried or hooked onto tripods for streaming in ways that will allow for agility. Estimated Cost: $75 for Bootstrap to $190 for Pros depending on type of device and amount of devices purchased
  17. 17. 3. Lighting You need to be seen, not just heard
  18. 18. 3. Lighting Let there be Light Couple of options to choose from: 1. F&V K320 = $90 2. F&V K480 = $120 3. Softbox Lighting Kits = $75 to $350 Estimated Cost: $90 for Bootstrap to $350 for Pros depending on setup
  19. 19. 4. Sound I can’t hear you!!! Couple of microphone options to choose from: 1. Rode Video Mic GO = $99 2. Rode Pro Compact VMP = $230 3. MSM LSM 5 Stick Mic = $140 Estimated Cost: $99 for bootstrap to $280 for pros depending on setup
  20. 20. 5. Support Be calm and steady camera on… Tripods can make that wobbly phone be gentle 1. Pistol Grip Tripod= $30 2. VT16 Fluid Head Tripod = $160 Estimated Cost: $30 for Bootstrap to $320 for Pros depending on setup
  21. 21. 5. Support We’re Doing It Live!!! Note the following app LIVE:AIR (pronounced Live To Air) can help you get right to livestreaming (it’s iOS only). Also the below all have capabilities to get you live from their apps… 1. Basic App = $0 2. Pro App = $100 Estimated Cost: $0 for Bootstrap (free apps for iPhone) to $100+ for Pros (iPad multi-device switching Live:Air) depending on setup
  22. 22. Empower every person and every organization on the planet to achieve more.
  23. 23. Happy live video streaming builders, creators and makers!!! Questions? @djgeoffe on Twitter or follow Geoffrey Colon on LinkedIn

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