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You Are a Disruptive Marketer...

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If you're reading this, you're a disruptive marketer. Don't think so? Read on and I'll explain why many of us who don't think we are unique thinkers, makers and doers actually are, or can be.

Presented by Geoffrey Colon, author of the book Disruptive Marketing: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating the New Normal.

Follow me on Twitter @djgeoffe, on LinkedIn or here on SlideShare.

Geoffrey is also a communications designer at Microsoft and has been named as a Top 50 Chief Digital Officer Influencer by The CDO Club.

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Publicado en: Marketing
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You Are a Disruptive Marketer...

  1. 1. If you don’t want to be caught by surprise, you have to recognize that the future will be different from the past. The future is unfathomable, ambiguous, and open to every option. One major move by a competitor, or one new technology, is sometimes all it takes to end an empire. If your current business is like a carefully tended garden, with neat beds and high walls, that’s not enough. The next opportunity (or threat) may lie outside those walls, at the messy intersection of sectors and markets.
  2. 2. Identity
  3. 3. Multi- National Corporati ons Mid-Sized Firms Small, Micro, One-Person Operations
  4. 4. You Understand the Shift Era…
  5. 5. Having a concierge to run our weekly errands for $99 month. Hello Alfred. Ordering a healthy and delicious meal ready-to-eat under 7 minutes delivered at your door the next day. Hungryroot. Renting and returning designer dresses for special events. Rent the Runway. Sending you a box of razor blades every month that won’t make you cash poor. Dollar Shave Club
  6. 6. Family&Fun Professional 4 years at Microsoft (longest job I’ve ever had!) 7 years in agency world 4 years running my own business (Creative Solutions Marketing Agency) 10 years in the Music Industry Professional DJ Interests: diversity in the workplace, women in tech, futurology, social media, brand strategy, mobile technology, digital media, blogging, international travel, music production, DJing, reading, soccer (playing and watching), podcasting, fashion, art, music, politics, philosophy, yoga, cooking, running, boxing, MMA, cycling, Flywheel, swimming, physical conditioning, volunteering! Past Roles: landscaping, remote audio production assistant, radio sales, promotions manager, creative director, website developer, event director, agency entrepreneur, social strategist, client solutions director, vice president of digital strategy Personal Born in Bethlehem, PA Lehigh University alum Lived 20 years in Brooklyn, NY Married to “the” Allison Dunmire Two daughters: Olive & Matilda Kirkland, WA resident Serve on a non-profit board Bring design thinking to more small businesses Speak at more events, publish more books Become a Modern Renaissance Human Produce more AR content around music to help those with behavioral disorders