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Hiya. Alright? 
UK Museums and the Web 2014 
George Oates 
@goodformand
April, 2004
Jim O’Donnell
flickr.com/commons
openlibrary.org
waybackmachine.org
archive.org/911
Internet Archive Book Reader
maps.stamen.com
parks.stamen.com
I like 
• Usability, simplicity 
• Talking to humans who do the work 
• Radical access to huge datasets; no search box 
• Making things
The Last Few 
Years
twitter.com/fbi
Emergent Collections
Emergent Collections
Real Work
New, cheap, fun publicity & conversation
Unprecedented Access
Slices and Dices
Tumbling
The Turner Problem
Alexey Kljatov
Seeing far less of this 
sessionID=ksjngi3345kjbnkg834t8t3k4j4ntkdjfg 
er9g3284ksdfsldkgmsgu34g983mm2l3562555 
WTFu4h&#Y*@HU$ 
and more readable, 
stable permalinks. 
This is simply good.
Software as a Service 
The Cloud etc 
Facebook, Twitter 
Citymapper 
Ocado!!
Internet Archive
User expectations have 
changed.
Every screen is a 
touchscreen, right? 
quinn.anya
3d.si.edu 
It’ll always be nice to get 
something to take home.
“I'm not hung up on 
authenticity or 
anything... It's authentic 
because I did it.” 
Dragan Espenschied 
Media Artist, Digital Archaeologist @ Rhizome
“We decided we needed to eliminate the 
games because we have to allocate the limited 
resources of our staff carefully. We simply 
had to acknowledge this was not working 
well enough to keep the staff time going.” 
Shelley Bernstein, July 2014
See if your social media 
people want a different 
job in the institution.
• Kaleidoscopic interfaces 
• Door-to-door research 
• Tiny institutions 
• The museum “stack”
• Kaleidoscopic interfaces 
• Door-to-door research 
• Tiny institutions 
• The museum “stack”
netflixomatic.goodformandspectacle.com
netflixomatic.goodformandspectacle.com
netflixomatic.goodformandspectacle.com
netflixomatic.goodformandspectacle.com/ 
genres/33932
netflixomatic.goodformandspectacle.com/ 
words/dramas
• Kaleidoscopic interfaces 
• Door-to-door research 
• Tiny institutions 
• The museum “stack”
gfs:visit
Zero Digital
Flimsy Physical Barriers
Static Displays
Big Budget
• Kaleidoscopic interfaces 
• Door-to-door research 
• Tiny institutions 
• The museum “stack”
~80% of institutions 
have less than 10 staff.
• Kaleidoscopic interfaces 
• Door-to-door research 
• Tiny institutions 
• The museum “stack”
“Interior Decorating… courtesy of the US Air Force” by Colonel Killgore
crisis, museum
• Ethics 
• Collection Management 
• Inventories and Documentation 
• Care and Preservation of Collections 
• Display, Exhibits and Exhibitions 
• Caring for the Visitor 
• Education in the Context of Museum Functions 
• Museum Management 
• Managing People 
• Marketing 
• Security, including Disaster Preparedness
So…
Single Purpose Projects 
Russell Davies
“I operate under the theory that a movie 
should work with the sound off.” Steven Soderbergh
Thank You! 
George Oates 
@goodformand 
goodformandspectacle.com

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UK Museums and the Web 2014 Conference Highlights

Notas del editor

  1. Good morning, and thank you for having me. And thank you to Mia and Danny and the committee for inviting me to open the conference. I’m excited for the day, and have been practicing me “Hiya, Alright?” I also enjoyed preparing this presentation for you. It’s fun to try to stick your brain in a 30 minute powerpoint sometimes, especially when you’re a bit all over the place.
  2. Ten years ago, I took a photo of my screen while I was at work. I was in Vancouver working on Flickr, and the games had already started, even though the site was only 2 months old.
  3. And actually, I’ve been here before. This is me six years ago, in 2008, talking about a project I was working on…
  4. I created the Commons in 2007-2008, working initially with the Library of Congress. The program is almost seven years old now, and there are about 100 institutions online, from across the world. I was laid off by Yahoo at the end of 2008. That really sucked. Like, really sucked.
  5. Then I landed at the Internet Archive, in San Francisco, where the boss, Brewster Kahle, asked me to look after a project called Open Library. It’s like a wikipedia for books; an editable library catalog. There are about 30 million metadata records, and the Archive has scanned millions of books, some of which are availlable to borrow, if they’re not in the public domain. It was this project where I started to explore what it might be like to build interfaces to big metadata systems that had no search box. It worked as analog to the physical library experience, I thought, where you often look across the spines of adjacent books, check over a bibliography, or simply wander the stacks in search of inspiration.
  6. I tried to help design as many things as I could when I was at the Archive. Here’s a redesign I did of the Wayback Machine. I also designed a small widget that displayed on archived pages so you could navigate between the various dated crawls without having to come back to this index. I have no idea how many petabytes of data the Archive holds to represent the web since 1996. It’s a LOT.
  7. This was a pilot for the TV News Archive, which showed footage across about 30 international TV channels on the week starting on September 11.
  8. This is the browser-based reader I made with Mike Ang. It’s nice to know that other people have made use of it across the web, like the New York Philharmonic and the Smithsonian Institution. I left the Archive in late 2011.
  9. Then I joined a studio in San Francisco called Stamen. It specializes in mapping projects and data visualization. When I was there we released this project under a Knight Foundation grant, and I suggested we put these three map tilesets under a Creative Commons license. They’ve since spread all around the web, and it’s always nice to see them in the wild!
  10. This is another favourite project, called Parks.stamen.com. We used the geographical boundaries of all the parks in California to search in some big social media services to see what people were looking at and talking about. I left Stamen in June this year.
  11. I’m also right in the middle of a giant transition. I moved to London about a month ago to seek my fortune… this is the first Full English I had after I arrived, at the very resonably priced Shepherdess on City Road… Speaking of Hiya, alright? the other day I replied, “uhh, yes, alright thank you” and that was a bit weird.
  12. I’ve been to the outside of Buckingham Palace… did you know some of this statuary is from New Zealand?
  13. I’ve been practicising afternoon tea… Now there’s a ritual I can get behind. This was a delicious mango passionfruit extravaganza I made befriended in Shoreditch…
  14. And, I’ve been catching the bus a lot – this was my view from the 341 on my way to the Open Data Institute summit earlier this week. Ask me about that in the coffee break. So, I’m in a process of calibration, on all fronts. I’ve been here five weeks now, and the sheer breadth and depth of London isn’t scaring me yet. But, I suspect my London pictures aren’t quite the reason Mia and Danny asked me to talk to you today. Actually, I’ve been asked to talk with you about things that have happened over the last few years that I think are important, and to literally “wave my magic wand” over what’s to come for digital heritage into the future… So, let’s get started.
  15. Well, I hardly even know where to start. Everything is AMAZING.
  16. This is about as far as I got. I was all set to draw all kinds of clever connectors or venn bits or arrows but I just didn’t know where to put them. Thanks to Juan Insa for his insightful article on CCCB lab: http://blogs.cccb.org/lab/en/article_web-2-0-deu-anys-despres/ (I added the obscene wealth bit.)
  17. This is the artwork the FBI posted on its recent tweet “As we pass one million followers, we #thankyou for connecting to learn more about your #FBI. 1.usa.gov/1rxtuj1” “The FBI announced today a milestone achievement in reaching one million followers on the social media website Twitter. Launched in 2008, the @FBI Twitter page has become a valuable tool for providing information to the public on the past, present, and future of the FBI. The Bureau’s social media sites have been instrumental in enlisting support from the public to apprehend fugitives and locate missing children and have served as important platforms for informing the public about various threats and online schemes. “The FBI has embraced the digital age by meeting the American people where they are communicating,” said Michael Kortan, FBI assistant director for Public Affairs. “With more and more members of the public using social media to communicate, we are able to become a part of the discussion and reach a broader audience through online crime fighting and prevention efforts.” And if you replaced some keywords in this press release above, it could fit just about any type of business or institution. The method and tone of communication about and through Twitter and other services has normalized. In some ways, I find it completely impossible and overwhelming to comment on the Big Common Wealth.
  18. So, I’ll bring it back to my experience, like in 2008, when I worked with museums, libraries and archives to help them publish their photography collections on Flickr, in The Commons… It was a bit like this…
  19. That’s a museum, there in the blue…
  20. And the demon biting it in the neck is what the museum thought of the visitor on the internet who may or may not have an opinion… I basically spent the first year of The Commons teaching people that the internet visitor was not, in fact, a demon, and could most often be trusted to contribute either useful information, or support. My reliable source, Mr. Daniel Bogan -- who deserves credit for helping keep the Commons online for some six years now, in my absence -- tells me there’s nearly 4 million images there now, and I still hear great stories about the community that’s developed around content shared there – importantly, even to the extent of official, external catalog updates – is still going.
  21. I’m especially happy to have kicked off a trend to catalog photos of moustaches. It’s probably the cause of the giant beard hipster thing now that I think about it. 
  22. Systems like Flickr are full of organic collections, formed by many.
  23. There are new catalogs like this all over the web. ALL OVER IT.
  24. Over 1 million volunteers are helping with scientific research
  25. Everyone has become used to direct, fun, intimate connections with institutions or businesses, and each other.
  26. The Fall of Man, Cornelis Cornelisz. van Haarlem, 1592 From the Rijksmuseum, one of the institutions at the forefront of superb open access. It’s important to mention that they’re also very well-funded by the Dutch government, but just look at the level of detail…
  27. Isn’t it magic?
  28. I mean, wow. Just wow.
  29. This is work by my former colleague, Aaron Cope and his friends at the Cooper Hewitt Design Museum in New York. They’ve processed all the catalog images and isolated up to five main colors, which can be used to navigate the collection. “I’m looking for something red,” and along the lines of TATE’s most excellent “I like Yellow” three-fold brochures you could get at the ticket booth.
  30. They’re also making an object’s metadata navigable, so viewers can tumble around a collection much more easily. See what else is there from 1902, or look at other textiles…
  31. http://research.kraeutli.com/index.php/2013/11/the-tate-collection-on-github/ Florian Kraeutli “I decided that’s enough about Turner for now and removed all that’s Turner from the data. I wanted to look at the collection without this extreme case. Now at least my bubble visualisation had some depth.”
  32. What Florian didn’t know was that every page in all of Turner’s sketchbooks has been catalogued. Instead of being an anomaly, it was a true representation of Tate’s decision to elevate the Turner materials in their catalog. November 2013, Richard Barrett-Small, lead architect of Tate Digital responded on Florian’s project site: “The reason for the vast quantity of Turner works is that we have catalogued every page of the sketchbooks we hold as individual artworks. There aren’t 40,000 finished oil paintings on canvas by Turner in the collection but there are 40,000 ‘artworks’, if you will.”
  33. Every catalog is different, no data is perfect, every cataloger’s decisions are different, every institution is different. I like that these differences are becoming more apparent. https://www.flickr.com/photos/chaoticmind75/8349638486/in/set-72157626146319517 (Incidentally, the way this snowflake photographer documents and teaches people to do photos like this is awesome.)
  34. Another good thing… Let’s try together to not commoditize them. That just muddies everything.
  35. Look what’s happened in the last 10 years. This is a trivial, flippant list. The change we’ve built and experienced is TOO VAST for this talk.
  36. Now that I’ve examined a few of the entrails of the last 5 or 6 years or so…
  37. I think that’s really about it. Maybe as a person who works in an institution there are some different expectations around how to work these days and why don’t all the old people just shuffle off, but actually, that’s probably what young people at the furnace have always thought. I’ve actually been reading a brilliant book called 100 Manifestos: From the Futurists to the Stuckists, edited by Alex Danchev. It’s actually the source manifestos from all sorts of people across the 20th Century and it’s brilliant. You should hear how the futurists talk about the blazing fiery energy of the automobile. I’m only up to about 1920, so another 80 years to go. https://www.flickr.com/photos/quinnanya/5307148868
  38. 3D printing feels interesting – not just for digitization and detail, but because you can take something home with you, which everyone likes. I’ll look forward to classrooms and kids bedrooms becoming cabinets of curiosity all over again. Could be some fun community projects in there.
  39. People are still going to museums. Like, a LOT of people. I’m still getting used to the heaving throngs that cover the British Museum from head to toe EVERY. SINGLE. DAY (except Christmas and Good Friday). This is Beyonce. You might have heard of her. She’s VERY RICH and famous. I did enjoy reading how she and her husband were scoffed at by the French press for just looking at their phones all the time after they’d bought out the Louvre for a private tour.
  40. You should have a look at Rhizome if you don’t know them already. It’s a small group in New York thinking and writing about digital preservation. I met Dragan at Digital Preservation 2014 in DC. He’s excellent and authentic. Authenticity is a legitimate concern for institutions, but, as I’ve said since 2008, the public already trusts you and expects you to be authentic. There’s no doubt.
  41. Now the gigantic, world-changing social media web 2.0 or whatever you want to call it storm is passing over, and we’re getting back to work. People are used to Twitter and Facebook etc, and connecting that way. The work of creating that connection and community is also better understood, so perhaps now it’s less contentious and we can keep moving. (I took this photo)
  42. I’m interested in the work that Shelley Bernstein and her team are doing at the Brooklyn Museum. She’s writing on their tech blog about how there’s a refocusing on the local on the ground community, and that some of their quite long running web projects are being retired so staff can focus on their core mission. Clear Choices in Tagging http://www.brooklynmuseum.org/community/blogosphere/2014/07/22/clear-choices-in-tagging/ This sort of rethinking is happening all over the place. Nick Poole, CultureGrid, 3 million records – what’s next? Twitpic was about to close/delete millions of pics, and Twitter itself, at least temporarily have taken on hosting Even though there are certainly still some institutions around the place that haven’t jumped on board social/digital stuff, a whole hell of lot have. The great re-evaluation?
  43. And speaking of different jobs…
  44. I decided a few months ago that it was time to start m own design firm, and to plant a flag firmly in the shifting sands of cultural heritage to tell it that I want to be there. It’s very new and young and now I’ve moved to London. But, it’s bloody exciting. Instead of predicting the future, I thought it might be more useful to talk to you about a few things I’ve been thinking about. There’s almost too many things, but here’s a short list.
  45. Back in June, I started a research project to visit as many physical institutions as possible. I’ve also borrowed the list of London museums from Wikipedia and have added more metadata like lat/lon and the date it was opened. I’ve calculated that it could take me five years to visit them all, although even in the last month, I’ve simply stumbled upon some by chance, which is helpful. I’m also experimenting with a tiny company archive, and a small library, just to feel what it’s like to catalog and document things practically and actively. I’ve made a few observations so far, in my travels…
  46. This was the Computer History Museum in California… I couldn’t believe there wasn’t a single switch you could flip or a circuit you could close, or a blinky light you could turn on!
  47. Corporate Sponsors aren’t the enemy, if you can make sure the deal you make with them exploits the corporation and not you. Things like long term cash flow or infrastructural support are things to negotiate for. (I’m curious about developing this further.)
  48. On an expert panel for Non-Profit Council of Canadian Academies called Succeeding in the DigItal Age: OpportunIties for Canada’s Memory institutions. This table emerged as possbily the most important data point in the whole report, and i can’t stop thinking about it.
  49. I know this is a rubbery figure, but I’d guess it’s not far off. This is my new local library in London. What you don’t see in this photo is the two giant Bibliotecha machines that the librarian made me use to process what I wanted to borrow. Membership was handled on his terminal, but the catalog and borrowing wasn’t. He did admit that I could just come to the counter if I had to, or felt like a chat. (Photo taken by me)
  50. International Council of Museums, UNESCO 2004 “The preparation of this book, Running a Museum: A Practical Handbook, came about at the request of UNESCO’s Intergovernmental Committee for the Safeguarding of the Cultural Heritage of Iraq.”
  51. These are the chapter headings of the UNESCO guide. Should there be a digital chapter, or is digital part of EVERY chapter? Notes from Berkeley meeting: Illicit Traffic Missing – interconnectedness, global context (disciplinary, geographic) “boring” – no interaction? Exhibition design… what does the user take home with them? Purpose? Mission Major role is to provide context for every object; important to show relationships between works/objects
  52. As I alluded to before, I’ve found the last few internet years pretty much overwhelming in a living in the future way, and I wonder if many of us have. There’s JUST SO MUCH going on that it makes me want to seek calm, and to ruminate on ideas, and make things. To really sit down and do thinking work about how my experience in design and the web might be focussed on cultural heritage, and maybe even leak back out into the real world… In fact, I want to consider what museum means now, today, afresh along those space thoughts I shared before, and many others. I almost have too many ideas, so I’ll need people to work with, and bounce off. These may be clients, these may be… well, you.
  53. I went to the theatre the other night to see Our Town at the Almeida Theatre. It was an excellent show, by the way. If you’re into theatre, or even if you’re not, just go. Anyway, it was a last minute plan, and I ended up going with not one, but three theatre professors, one of whom was my friend, Kate. The show was excellent, real magic. I was thrilled when, after we came out of the show and the cast were spilling out, Louise said, “I don’t need to say anything now. I’m just feeling, and enjoyed sobbing a little.” We went to the bar for a post-show beverage, and then the conversation turned to technique, staging, contrast and comparison, Derida and the effect of the second world war on humanity. It’s not a discussion I could have initiated, but I enjoyed it immensely. I didn’t recognize everything that was said, and felt the need to make a few jokes at key moments because that’s how I roll. It was special for me to witness the conversation of these experts. If it wasn’t so late in the evening, and this wasn’t the GIGANTIC city of London and there weren’t kids to get home to or flights to catch, I’m sure we would have talked much longer, or at least, I would have listened.
  54. The third professor said she was post-cynical about post-war theatre. I’m sure she wouldn’t mind me saying she said “post-something” a lot. Well, I’m post-cynical. I don’t think we have to reinvent everything. Digital technology is just another tool, albeit an awesome and All this talk of disrupting this and disrupting that which pours out of Silicon Valley just give me the shits.
  55. To me, the interesting stuff going on at the moment in the wider landscape is not about reinventing slippers. It’s about doing clever small practical things to investigate the waters now that the storm of social media has passed, and we’re getting back to getting on with things. There’s a growing trend of things being made by someone just exactly for something they need, and this is a classic example. It’s Russell Davies’ “homesense bike map” made in 2011. “It’s very simple. If there are more than five bikes at one of thsee bike stations, the relevant LED comes on. It’s a glanceable guide to which way to walk when we head out. It’s going on the wall by the door. No need to reach for a device, launch an app and navigate to our favourites.” I think we’re all calibrating a bit now that we’ve exposed all this new viscera to each other. We’re all beginning to stretch into the medium, like really stretch. Tinkering and tools on a grand, but personal scale. I’ve also heard reports that sometimes it’s still a bit hard to get things done in big museums because people tend to shove all sorts of crap into projects until they’re so big they can’t be done. I don’t really know what to do about that, other than to SHOW THE THING, which is something they’re banging on about over in GDS. Maybe everyone here should go visit GDS, and host them in return. I’d be happy to place tour director, if that helps.
  56. But, here’s a good example of a small thing that’s really fun for people to use… the flurry of museum bots that just publish whatevs at some specified interval. The Demons seem to like it.
  57. I’d like to end on an aspirational note, and hey, it’s Indiana Jones. This is a frame from a black and white, education version of Raiders of the Lost Ark, prepared by the noted film director, Steven Soderbergh. You might know his work from movies like Pleasantville, Oceans Eleven (12, 13), Solaris, or one of my personal favourites, Contagion. It’s a simple project. To replay the film in black and white, and silence, so the viewer can simply focus on the staging, the photography, and the fact that *every shot* in the whole file stands on it’s own. I thoroughly recommend it, and not only if you’re an Indy fan. http://extension765.com/sdr/18-raiders
  58. There’s one quote from Mr. Soderbergh’s write-up which I particularly like. “I operate under the theory that a movie should work with the sound off.” Maybe the museum bots are like frames of a movie. Or something. http://extension765.com/sdr/18-raiders Pleasantville, Oceans Eleven (12, 13), Solaris, Contagion
  59. Anyway… I have no idea whether me jumping off a cliff and trying to start my own firm is going to work. But, I had a weird dream about helicopters the other night, and apparently, helicopters in dreams are an indicator of success, so, we’ll see. Perhaps I’ll aspire to Spielberg, and hold on like Vyvyan. And in the meantime, I’m new in town, very interested in what you do, and a big fan of afternoon tea, as I mentioned.