Lean about how club members and staff use their club branded mobile app to achieve their fitness goals and have fun!

1. Inspiring fitness by connecting
people and places.
Thursday, March 14, 13

2. Emerging from Solstice Mobile, the team is
uniquely positioned for development excellence
A team of fitness and technology advocates
J John Kalen Jessica Joe Sampath George
CTO Customer Service & Sales UI Design Technical Senior CEO
Service Lead Developer
We evolved out of Solstice Mobile; an agile mobile developer
A scalable process for launching and maintaining white label apps.
Copyright © 2012, MiGym
Thursday, March 14, 13

3. Where we have been
Reach: 80+ Club Chains with 2 Million Members + Jazzercise
• A free service for club members and club prospects
• A subscription service for clubs
Copyright © 2012, MiGym
Thursday, March 14, 13

4. Why go Native for Mobile App Development?
Native Mobile app usage is growing -
- and it is required for a great customer experience!
! Home screen presence ! Leverages notifications
! Leverages phone capabilities (e.g. camera, GPS) ! Beautiful design experience
! Payment enablement ! Offline access to content
Copyright © 2012, MiGym
Thursday, March 14, 13

5. MiGym is making a strong positive impression
on industry leaders
CBI: “Why did you choose MiGym rather then building your
own app?”
Bill McBride: IHRSA President and COO of Club One
...rather than develop our own app, it would be
better to make use of a firm that’s spread the
development costs across numerous clubs.
... and the app continues to evolve via our
partnership with MiGym.
-See more testimonials at www.migymapp.com
Copyright © 2012, MiGym
Thursday, March 14, 13

6. We deliver value for clubs and members
Enhance Generate Increase
Convenience Revenue Retention
Personal Digital Premium
Club Experience Offerings Connection &
g
Engagement
stin s der n
l Te k Un uctio nt
ina Wee
F 3 tr de
2- ons e pen
C D
Multilingual S Convenient
CM Payments
support
Copyright © 2012, MiGym
Thursday, March 14, 13

7. International
Fun Fact:
Now translated into 18% of Americans do
not consider English to
! Spanish be their first language
! French Source: Infoplease.com
! Italian
! German
! Norwegian
Language based on user handset preferences
! Create a moment of WOW for multicultural member and leads
! Attract international travelers
Thursday, March 14, 13

8. MiGym improves club engagement
Sharon Frank Michelle
The Overwhelmed The Maturing Adult The Fitness Pro
Copyright © 2012, MiGym
Thursday, March 14, 13

9. The Overwhelmed
Sharon Loves Convenience!
• 35 yr. old
professional Her Club Delivers:
• Mother of • Location Finder
two • Class Schedules
• Often too • Mobile Calendar
busy to
workout • Mobile Check in
• Joins fitness • Book-it
clubs off and
on because
she can’t
• She cancels her seem to
membership when she make it
doesn’t go for a few • Employer
months subsidizes
• She wants to have a social membership
connection with the club “Because life is unpredictable, but
you have to work out”
Copyright © 2012, MiGym
Thursday, March 14, 13

10. The Maturing Adult - “The Eisenhower Segment”
Frank Wants to track to his goals
• 67 yr. old retiree
• Wants to stay
• Fitness Tracking
active
• Goal Setting
• Needs fitness
advice • Club Challenges
• New to joining a • Youtube Channel
fitness club • Personal Trainer
• Wants a solitary booking
workout • Instructor Bios
experience
• Health care
company
• Concerned about his subsidizes his
quality of life as he ages doctor
• Needs fitness advice, proscribed
but can be shy about membership
“Because life is precious, and we
asking
have to work together to stay fit”
Copyright © 2012, MiGym
Thursday, March 14, 13

11. The Fitness Pro
Michelle Loves to connect with members
• 23 yr. old
• Dual income; Her Club Delivers:
retail & part time • Fit Friends
group x • Social Check-In
instructor
• Goal Setting
• Getting certified
in personal • Fitness Tracking
training • Scheduling
• Checks out new • The opportunity to
classes often help people like
• Spends significant Sharon and Frank.
% of disposable
• Loves to connect income on
with others at the fitness
club • Smiles all the
• On a mission to look time
great and stay healthy “Because the gym is a great place
Copyright © 2012, MiGym to improve people’s lives”
Thursday, March 14, 13

12. The front desk connects with members
The Front Desk
Wants efficiency
and effectiveness
MiGym Delivers:
• Build a personal • Efficient check in
connection with • Streamlined Check in
members • Inform members: • Push Notifications and Push Promotions
• A mobile marketing - Promotions • Flexible Integrated Scheduling including Book-it
partner - News & Events • Access to analytics of app usage
• Integrated processes - Closings • Innovation and Customization options
“Because the the front desk is for connecting with members”
Thursday, March 14, 13

13. Pricing Philosophy
Rule #1: Maximize Value: Deliver High Quality at Low Prices
Core strategy:
! Attract more customers to share development costs
! Offer customizations & services to drive app penetration
How we price for services and customizations
! Stuff we love that benefits all customers 0% to 30%
e.g. Fitness tracking, Improved search
! Stuff that benefits some customers 30% to 70% range
e.g. Deeper CMS integration
! Marketing: design / advice 100% (~$50/hr)
e.g. creation of posters, review of website etc.
! Customizations 120%-150% + 5% code base isolation fee
e.g. special icons, changes to the sliding drawers
Copyright © 2012, MiGym
Thursday, March 14, 13

14. We’re partnering with PubNub for wold class
messaging infrastructure
Mobile Offline Powerful
In-App Messaging
Push Capabilities
Real-Time High-speed, low-latency Reach consumers when their Eleven global data centers
messaging to mobile, phones are in their pockets. provides reliability,
Data browser, and desktops Accurate audience targeting performance, and powerful
connecting everyone on and automatically in-app / features for every
earth in under ¼ seconds. offline fallback. real-time application.
Storage/Playback
Data Broadcast
of real-time data
Presence
PubNub
Push “Multiplexing”
combining
streams of data
Security
Analytics One-to-One Messaging Multi-levels of
security and
encryption
Thursday, March 14, 13

15. The future of in-app messaging
Phase 1 (Now) Phase 2 Phase 3
“Fit Friends” Intelligent routing: Expanded Profiles:
Point to • Social Login
• Members set up profiles
• Geo-Location targeting of
messages. (e.g. send a
• Friend finder to include
“seeking bulletin
point • Members communicate
with each-other in real
message to everyone near
a club/ everyone away
board” (e.g. seeking
doubles player for tuesday
across platforms from the club) nights.)
• Member control with • Expand profile to include
blocking and logout club specific additional
attributes
Club Notifications “Fit Groups” Community Moderator
Community • Admin tool notifications • Messages can be routed • Moderator tools for clubs.
• Closed club communities
to all club members 1 on 1 or to groups.
(e.g. only members can
• Messages delivered to • MiGym moderates see messages, leads can
online and offline groups on behalf of clubs see the size and health of
customers • Friend and Follow communities)
Workflow In app automation Out of app automation
• Send messages when • Bill payment reminders
Integration new promotions are • Personal Trainer inventory
uploaded, • Open spaces in classes
• Send messages to those
who favorited a specific
club
• Send messages targeted
to leads
Thursday, March 14, 13

16. MiGym and Netpulse: Strategic Partnership
Netpulse:
!Provides software to fitness equipment
suppliers that together have 75% market
share
!Provides club centric goal setting and
fitness tracking aggregation inside and
outside the club for 400+ clubs
MiGym
!Facilitates data capture and convenient
tracking
!MiGym provides Mobile Payments in joint
advertising and ecommerce solutions
Launching March 2013 at IHRSA
Copyright © 2012, MiGym
Thursday, March 14, 13

17. New to MiGym: How do I get OnBoard?
! Sign up using the “Enroll” button on www.migymapp.com
- submit logo
- share calendar and club locations
- identify features to configure
! MiGym to send on-boarding email and schedule “Kickoff Date”
- finalize launch details
- walk through the club’s admin tool
! Approve build (1-3 weeks after completed enrollment)
! App launched in app stores in about 2 weeks time
- Apple dependent for final launch
Copyright © 2012, MiGym
Thursday, March 14, 13

18. MiGym Customer: How do I get OnBoard?
Pricing
! Free International & other improvements
! Push Notifications and Fit Friends (PubNub Pass through cost)
- $15/month for single location < 5K member clubs
- $49/ month all else
! Marketing support options
! Fitness Tracking
- Free from MiGym
Next steps:
! Let us know what your interested in; survey will be sent post
webinar.
! Solidify with a full digital proposal
Copyright © 2012, MiGym
Thursday, March 14, 13

19. Fitness Club Pricing
Basic $99/month* Pro $299/month* Enterprise / Netpulse
Standard Club or Facility Apps Schedules & Feedback Monitoring Custom Integration & Features
!Branded iphone & Android Apps All Basic features PLUS: All Pro Features PLUS:
!Published in Major App Stores
!Custom App Icon of club logo !Unlimited Class Schedules !Early Access To New Features
!Location Finder !Mobile Calendar Integration !Fit Friends
!Map Integration !Mobile Group Ex Schedules !SMS Push Notifications
!Custom Launch Screen !Highlights Schedule Changes !Fitness Tracking Integrations
!Custom Branding !Browse Classes by: !Life Fitness
!Mobile Membership Card !Fitbit / Polar / others on request
!Free Trial Pass
•Date !Premium Multi-Media Solutions
!Promotions & Announcements •Activity !Mobile Payments
!Contact Info with Phone Dialer •Instructor !Enhanced Feedback Monitoring
!Social: Facebook, Twitter, etc. !Standard Usage Reports !Custom Reporting and Analytics
!Unlimited Use of Admin Panel !Daily monitoring of app feedback !Custom CMS Integration
!Automatic updates
!Free/Automatic App Updates
Contact us for pricing
* $25/month for additional locations & calendars ** Push Notifications and “Fit Friends”
* Startup fees may apply. •$15/ month: 1 location & less then 5K members.
* 5% discount for annual prepayment. •$49/month for clubs that don’t qualify
Copyright © 2012, MiGym
Thursday, March 14, 13

20. Thank You.
George Monical
CEO, MiGym
312 217 6579 (m)
Call me anytime!
gmoni@migymapp.com
Copyright © 2012, MiGym
Thursday, March 14, 13