1. VIRGIN AIRLINES
‘Still Red Hot Campaign’

2. THE MAIN MESSAGES OR IDEAS BEHIND THE
CAMPAIGN!
• The main message of this campaign, is to
persuade people to fly with Virgin Airlines!
• Their main idea is to give an impression that
everyone on the airline is really hot so fly with
them and you get a sexy stewardess to serve you.

3. THE TARGET AUDIENCE OF THE CAMPAIGN!
• The campaign is aimed at adults who are thinking
of booking a flight for a holiday.
• To narrow this down even more I would say it’s
aimed at people with money as well. It is not a
cheap airline!

4. The success of the campaign in achieving
its aims!
• It has achieved it’s aim as more people have
booked with Virgin Airlines at the promise of hot
cabin crew.
• They have got people to change there airline so
more revenue is being made.

5. ANALYSIS OF AT LEAST 3 TECHNIQUES USED IN THIS
CAMPAIGN!
• They have made a TV advert that makes the other
airlines look dull and unattractive and there's
look ‘Red Hot’.
• They have made posters and have picked the
hottest woman they could afford.