1. GCPs FROM SUCCESSFUL EXPANSIONS
AIESEC Ethiopia

2. UBS Entrepreneurship Award Winner
IC 2012

3. Ethiopia – Economic Background
• One of the bottom 10 Poorest country in the world
• The 2nd fastest growing economy in Africa, among
top 10 most growing country in the world
• Addis Ababa is the 3rd most diplomatic city in the
world
• Huge amount of foreign investment and
international NGO presence
• Booming sectors: sustainable energy
[hydroelectric, wind], construction
• Focus of the government: achieve MDG to
maintain UN and AU headquarters in the country

4. Which entity supported the expansion
and why?
• AIESEC Italy, due to historical relation with
Ethiopia
• In 2011-2012 Italy has supported AIESEC
in Ethiopia selling it as a CSR product to
companies in Italy.
• 2 MC 11/12 and 2 MC 12/23 are from Italy
• MCPc has personally contributed to the
fundraising for Ethiopia while still in Italy in
2010-11

5. Which platforms did you use to engage
young people with AIESEC activities?
For membership and OGX:
• University: AIESEC has no competitors, there
are very few students organizations and no
international organizations in University at all
• Facebook
For ICX:
• Blog: aiesecethiopia.wordpress.com to share
stories of EPs and showcase our impact

6. How did you increase the recruitment
results for ELD programmes?
• University Message: Join an international platform,
Develop Leadership skills, get concrete
experience, create your career opportunities
• The most successful element was the presence of
internationals (MC) delivering recruiting and being
present in campus during recruiting
Programme based recruitment:
• TMP-TLP: Mostly recruiting for projects, which
were completely developed by members, MC just
support with education;
• GIP & GCDP OGX Recruiting based on demand
after having signed Country partnership

7. How did you generate operational revenues
to ensure financial sustainability?
• C2C cooperation: Italy from CSR investments
of companies, Austria from investment on
Eps to come to Ethiopia,
• Events (Youth to Business, IndiAfrica event)
• Universities sponsoring fees and trips to
Ethiopian delegation to go for international
conferences [universities were paying to
ensure their international relations
development]
• MC is paid by University being employed as
consultant

8. How did you position AIESEC strategically
for external market penetration?
• International organization, brought by
internationals to Ethiopians, to be managed
by Ethiopian students and offering leadership
development and practical skills development
• Organization to offer a channel for
international relations development to
Universities thanks to AIESEC outgoing
programmes to students (OGX, international
conferences).
• The platform to build career opportunities
through events in campus: Y2B

9. How did you promote your entity on the
global network?
International Conferences:
• Merchandising coming from a women
empowerment center where we are running a
GCDP [and reinvesting the income in sustaining
GCDP ICX, ensuring the plenary is aware of that]
• R&R campaign; send members to regional
conferences as reward for best members and
investment in MC to be Faci there
• Send MC to Xpro in other regions
• Country partnership with Italy: periodical message
to National newsletter

10. How did you improve and foster
international cooperation with your entity?
• Through international conferences and personal
connections
• We do account management with constant
reporting and capitalizing on university presence
and building relation AIESEC2AIESEC and
University2University, which increases the
positioning of both AIESEC entities in their
respective local environment

11. What was your management strategy for
LCs?
• MC coaching functional teams programme
based [GCDP teams, GIP teams, OGX
teams, MCP coaching TM and Com]
• 2 LCs: public and private campus
• LC EB from local members has been
elected in March 2012, before the MC was
practically acting as LC EB/TLs

12. Did you use any GCPs from the network in
your IE/OE? From which country and what
was the GCP about?
• Mozambique 10-11, Expansion
Management for members development
• Kenya 11-12, Kuleana framework and e-
LEAD for GCDP ICX
• Italy 10-11, Addis without borders GCDP
ICX

13. How did you implement them into your local
reality?
• Kuleana: implemented characteristics BUT
changed the name
• e-LEAD: customized to university reality
delivering entepreneurship and leadership
training + business case challenge for
students
• Addis Without Borders: same project, just
implemented with more impact then it is
happening in Italy given the challenges of the
external environment [GCDP ICX on
Education and cultural understanding]

14. Did you use any CEEDers in the beginning
of the expansion? What did you use them
for (what was the JD and expected
outcomes)?
CEED for Communication
• Establish Communication strategy for
social media
• Deliver trainings to members on its
management
• Reach 1000 Facebook fans

15. Did you invest in sending your members to
international conferences?
Bckground: Ethiopian students mostly do not
have any money to travel abroad!
PIONEERS, EA sub regional conference: 3
delegates, 1 fee 75 USD fully paid by MC
budget
AFROXLDS Mozambique: 5 delegates, 5 fee
fully paid by MC budget, 4 flight tickets covered
by university, MCPc & MCPe FACI: trip fully
covered by University

16. What member trainings did you focus on?
• AIESEC in general [AIESEC, history,
@way, brand xp]
• Soft skills trainings: Communication skills,
time management, leadership
• Exchange trainings to all: X processes,
ICX and OGX
• Project management: GCDP TN Ra and
selling skills

17. How many conferences did you organize
within one year for your local members and
what was the content?
• AIESEC Days/Indaction days: 4 times in
the year
• ICONIC Conference: LDS, 1st week
February => to launch EB application
• Planning Days, May: training and kick off
EB plan
• Train the Leaders weekend: to EB, June to
finalize LC Plan with MCe

18. Did you recruit new members directly into
TLP positions?
• Yes, we have general prmotion, but
recruited for TLP according to their
behavior in Assessment centres

19. Are local members part of decision making
on MC/LC level?
• They decide focus issues of projects
• They decide about governance structure
and legal status of AIESEC in the country
(as internationals (MC) do not have the
right according to the law)
• They approve MC investments

20. What percentage of members works in OGX
and ICX area?
• 40% OGX
• 45% ICX

21. Do you have members with different
academic backgrounds than business
administration, marketing or economics?
• 80% of our members have Ingeneering
background
• 3% architecture
• 10 % Law
• 7% economics

22. Do you have a BoA? What are their
backgrounds? How did you approach
them? What were the selling points?
• Alumnus, General Manager - he has proposed himself and
supported AIESEC since its foundation
• Dean of students_ approached in university when registering
AIESEC, selling point: giving his perspective on developing
programme policies for international positioning of the
university
• Alumnus, Director International Cooperation Agency - he has
proposed himself and supported AIESEC since it foundation
• CSR Manager Microsoft - he is aware of Microsoft
partnership with AIESEC globally
• CEO Ethiopian chamber of Commerce - selling point:
network, opportunities to companies for talent selection and
trainings

23. How many universities/faculties are you
present in and in how many cities?
5 Universities:
• Addis Ababa University [faculty law, economics, social
studies]
• Addis Ababa institute of Technology [engeneering:
mechanical, electrical, civil]
• Ethiopian institute of Architecture, Building
construction and City development
• Unity University
• Haramaya University [law, economics, agriculture,
engennering]
• 2 cities – Addis Ababa, Haramaya

24. Do you cooperate with other student
organizations/clubs?
• Yes. They are delivering trainings on our
events or for our members

25. Do you have any supporters from the
corporate sector (sponsors)? What
programs are they sponsoring (GIP, events,
projects, conferences)?
• Events (Y2B, IndiAfrica) – money, inkind
• GIP
• Conferences – inkind, money
• Companies look at exposure to students
market and recruiting students

26. Do you have a lawyer and/or an external
auditor? How did you find them? What is
your relationship with them?
• Auditor found through personal connection
in university office
• Lawyer: we mostly trust law students and
ask for consultancy due to lack of
specialization on the issue related with out
legal status, due to the fact that the law is
new and strongly influenced by political
decisions

27. More questions?
Contact Elena Gaffurini
elena.gaffurini@aiesec.net