New year resolutions for 2015 - A Social Media Analysis
1.
2. powered by
It’s that time of the year again. As we welcome the New Year,
we also welcome the age old tradition of keeping resolutions.
We at Germin8 made a resolution to track these New Year’s
resolutions through social media listening and we delivered.
Here are some of the resolutions that the world around the
internet decided to make.
3. powered by
Total Mentions
3
New year’s resolutions racked up a total of 403,138
mentions on Social Media offering us insights into various
self-improvement vows taken by users online.
Note : Tracking Period for this study was from 25th Dec 2014 to 9th Jan 2015
4. powered by
Top 3 Hashtags
4
#NewYearsResolution
#NewYearsResolutions
#Resolutionsfor2015212,721 Mentions
20,669 Mentions
23,243 Mentions
• The top 3 hashtags used by people on Social Media :
1. #NewYearsResolution
2. #Resolutionsfor12015
3. #NewYerasResolutions
• Apart from these hashtags #NewYearResolutions had 5409 mentions and #Resolution2015
Had 2833 mentions.
• Also there were some other hashtags that were used by people on social media like
#NewYearsResolution2015, #NYR2015 and #ResolutionFor2015.
5. powered by
Sentiment Analysis
5
• The overall sentiments surrounding new year’s
resolutions were neither positive nor negative.
• 246,543 posts were neutral, as the online
conversations were very generic & casual talks
about the topic of New Year Resolutions for
2015.
• 138,570 posts expressed a positive opinion
about sticking to the resolutions made.
• 18,025 posts suggested a lack of confidence to
actually carry through with the various
resolutions made.
246543
18025
138570
Neutral Negative Positive
Source : Microblogs ,Social Media and Forums
Sentiments
6. powered by
Top 5 Resolutions
6
37823 19732 11782 7892 5603
0
5000
10000
15000
20000
25000
30000
35000
40000
Lose Weight Save More Quit Smoking Charity Travel More
New Year Resolutions
Mentions
• Social Media was filled with conversations around New Year resolutions for 2015 and these
were the most talked about resolutions
Source : Microblogs , Social Media and Forums
7. powered by
Let us discuss these and the other
resolutions that made our list in a little
more detail
7
8. powered by
Weight Loss
People are more likely to slack off
and indulge during the festive
season which results in an overflow
of gym goers in the month of
January every year. Losing weight Is
the top New Year’s Resolution
8
9. powered by
Weight Loss
• Most people making resolutions online seemed determined to get
rid of their multiplying midsections.
• Weight loss received 37,823 mentions across social media claiming
that 2015 would be the year that they begin to live healthier.
• Men were more concerned about getting their indulgences and
weight under control compared to women, as 52.4% of the social
media conversation related to this resolution came from men &
47.6% from women.
9
10. powered by
Save More
Online conversations suggested
that people wanted to improve
their financial health in 2015.
11. powered by
Save More
• The second best resolution this year seems to be saving.
• Save more received 19,732 mentions on social media
proving that people wanted to be more financially
successful in 2015
• With no surprise Women were more confident about
taking charge of their financial future as compared to
men, as 56.8% conversations on social media were from
women and 43.2% conversations from men.
13. powered by
Quit Smoking
• People, by their own confession, succumbed to this
vice more often in the past but were determined to
keep to their word this year.
• 52.1% of women were enthusiastic about starting the
new year without a cigarette in their hand as
compared to 47.9% of men.
• Quit smoking received 11,782 mentions on social
media marking peoples intentions to quit smoking in
2015.
15. powered by
Charity
• Charity was the 4th best resolution that people
discussed on social media.
• The topic of charity received 7,892 mentions on social
media.
• Women, it seems are much more generous givers than
men as 53.3% of the people who made this resolution
on social media were women.
16. powered by
Travel More
While many spoke about what
they wanted to change about
their lives, others wanted to
know where they could change
their lives, striving to travel more
in 2015.
17. powered by
Travel More
• From the conversation on social media 53.5% of men
as compared to 46.5% of women resolved to get out
and see more of the world they are living in.
• Travel more received 5,603 mentions on social media
and the topics ranged from travelling in general to
taking that dream trip in 2015.
19. powered by
Work Hard
• More men than women vowed to work tenaciously
in the year that lies ahead. As 51.5% of the online
conversations were from men & 48.4% from
women.
• Working hard received 3,762 mentions, as people
set out to move to the next level of their career in
2015.
20. powered by
New Hobby
Instead of typically doing the
same thing every day, most
people wanted to add
something interesting to their
daily routine
20
21. powered by
New hobby
• New Hobby received 1,502 mentions on social media.
• People wanted to boost their productivity by finding a
new hobby.
• Surprisingly 55.1% of the people who wanted to
pursue a passion outside their career were men.
21
23. powered by
Quit Alcohol
• The numbers from the conversations on social
media show that 58.5% of women were more
likely to scale back their drinking than 41.5% of
men.
• After some alcohol fuelled new year celebrations,
very few people wanted to have an alcohol free
2015, as this topic received 1,209 mentions on
social media.
25. powered by
New language
• Learning a new language that won’t be used actively
and frequently is a difficult task but this did not deter
twitizens from expressing their intentions. This
resolution was mentioned 893 times on social media.
• 51.6% of women showed greater enthusiasm for
language learning than men on social media.
25
26. powered by
Make New Friends
Everyone talked about making
new friends and improving
social connections irrespective
of individual personality types.
27. powered by
Make new friends
• The old adage of women being more social than men
rang true on social media as 55.2% of conversations
were from women.
• This resolution received 729 mentions on social
media.
27
28. powered by
New look
Some people wanted to rev up
their look and get out of their
style rut by giving themselves
a makeover.
28
29. powered by
New look
• This particular New Year’s resolution enjoyed a total
of 561 mentions on social media.
• 51.6% of conversations on social media were from
women as they were keener to incorporate new
trends for a fresh look in 2015 as compared to men.
29
30. powered by
Want to fulfil your marketing resolutions?
Get in touch with Germin8 today!
Contact us at…
Or write to us at
contact@germin8.com