Appical talk during HRM Asia's Smartworkforce summit. 5 Steps to create an immersive experience for employees in a corporate environment. Singapore 2016.

2. ABOUT OURSELF 1
Appical. Turning talent into heroes
In 2012 Appical has developed an
app for new hire success to help
enterprises to get their new talent
faster productive and lower the
attrition rates
• 150+ enterprises
• 25 employees
• 2 offices (Amsterdam and
Singapore)
• 155,000 employees onboarded ytd
In 2016 Appical opened up shop in
Singapore

3. WHERE DO WE COME FROM 3
The consumerisation of the enterprise:
Employees are consumers and love mobile
Appical, a start-up that uses digital games to transform the onboarding process in an engaging, is the
companies creating tools to streamline orientation and training for new employees
Appical. Turning talent into heroes

4. OUR VIDEO 2
Appical. Turning talent into heroes

5. 3
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL ACCOUNTS
7.210 3.010 2.078 3.649 1.685
BILLION BILLION BILLION BILLION BILLION
A snapshot of the world’s key digital statistical indicators
GLOBAL DIGITAL SNAPSHOT
Appical. Turning talent into heroes

6. WHERE DO WE COME FROM 4
The consumerisation of the enterprise:
Employees are consumers and love mobile
Appical, a start-up that uses digital games to transform the onboarding process in an engaging, is the
companies creating tools to streamline orientation and training for new employees
Appical. Turning talent into heroes

7. 5
Attrition - Attrition is around the corner
20% of employees leave in first 45 days, 77% decides to leave in the first 6 months
Potential: Employees don’t feel they’re meeting their potential
Over 70% don’t see themselves meeting full potential
GEN Z - Generation Z enters the workforce
In 2020 25% of the workforce will be GEN Z
5 TRENDS IN WORKPLACE
Cameraderie: Employees love peers and peer recognition
The #1 thing that employees love
Culture: Company Culture drives employee happiness
Culture drives happiness
Appical. Turning talent into heroes

8. 6ON DEMAND EMPLOYEE
Remote: Working from several locations and
structuring work outside employers location
Access: Anywhere, anytime access to
information
Collaborative: Learners are increasingly
asking other people and sharing what they
already know
Empowered: Rapid change in business and
organizations requires constant learning
Appical. Turning talent into heroes

9. 766% ARE NOT OR DISENGAGED
5 steps to create an immersive employee experience
• Involve key stakeholders (HR, Recruitment, Comms, New hires, etc)
• Map a consistent employee journey and start with your new hires
• Measure soft and hard employee ratio's (attrition, time 2 productivity, engagement)
• Apply flexible people-centric employee software to support the journey
• Capture employee experiences and share them
Appical. Turning talent into heroes

10. 8DISENGAGED MEANS MONEY
Appical. Turning talent into heroes

11. 8TOTO HAS IT ALL
Appical. Turning talent into heroes
http://youtu.be/EGheV059UBA

12. 9HOW TO TURN THE TIDES
5 steps to create an immersive employee experience
• Involve key stakeholders (HR, Recruitment, Comms, New hires, etc)
• Map a consistent employee journey and start with your new hires
• Measure soft and hard employee ratio's (attrition, time 2 productivity, engagement)
• Apply flexible people-centric employee software to support the journey
• Capture employee experiences and share them
Appical. Turning talent into heroes

13. 9
Remote: Working from several locations and structuring
work outside employers location
Access: Anywhere, anytime access to information
Collaborative: Learners are increasingly asking other
people and sharing what they already know
Empowered: Rapid change in business and organizations
requires constant learning
INVOLVE KEY STAKEHOLDERS

14. 10MAP THE JOURNEY

15. 14APP IN ACTION FOR HEINEKEN
Appical. Turning talent into heroes

16. 11START TO MEASURE
Appical - Sample Metrics Application Impact
Metric
1. New hire job
readiness
2. New hire
application adoption
3. New hire
application utilization
4. New hire by
satisfaction level
5. Overall new hire
satisfaction
Data source Analytical value Impact
New hire manager survey questions
on new hire ‘job readyness’ following
the initial onboarding period
Data on the number of new hires
who are accessing the application
Data on the progress and frequency
of new hires who are accessing the
application
New hire survey data
New hire survey data
Gauges the extent to which the pre-
boarding and onboarding application
is effectively providing managers
with ‘job ready’ new hires
Measures the preparedness of new
hires to enter the application
Measures the usefulness and value
of the application from the new hires’
perspective
Provides visibility into comparative
new hire satisfaction across new hire
levels
Measures the extent to which new
hires are satisfied with their
onboarding experience through the
application
When coupled with qualitative
manager feedback, enables our
customers to identify specific content
which can be improved to increase
Enables our customers to consider
further measures to increase user
adoption
Enables our customers to consider
further enhancements/features for
high-traffic areas of the application
Allows our customers to determine
whether additional application
customization is needed to address
the unique needs of distinct new hire
Provides our customers with overall
gauge of application performance
that can be benchmarked against
the legacy of boarding program
Appical. Turning talent into heroes

17. 12APPLY PEOPLE-CENTRIC TECH
Pre-Boarding: Use app format to share content about rules/
policies/compliance beforehand and focus on high quality
discussions
Follower principle - Check progress and help new hires to
become successful
Appical. Turning talent into heroes

18. 13CAPTURE EXPERIENCES
Virtual tour: hide location specific information on key locations
(AR) -create more dynamic and well balanced orientation days
Photo safari - capture experiences and key moments of inspiration
of the new hires, use the photo wall to boost camaraderie
Social - share experiences in social channels
Appical. Turning talent into heroes

19. 15
Don't copy paste kitchen sink: Every company has a unique
culture and use it in your own advantage
SOME SUGGESTIONS
Start small and work from there: Don't think SAP
Successfactors, that is managing a procedure
Innovate from within your company: involve fresh new hires to
come up with ideas
It is not just sprinkling nuts on ice cream: prepare well and
draft your journey, ensure you have access to data
Appical. Turning talent into heroes

20. 16Quote
When I hire somebody my real issue is:
are they going to fall in love with Apple?
Because if they fall in love with Apple,
everything else will take care of itself.
They'll want to do what's best for Apple,
not what's best for them.
Steve Jobs
Appical. Turning talent into heroes
”
“