This document discusses designing and implementing an effective communication strategy for an organization. It emphasizes communicating internally to meet organizational objectives, encourage collaboration, and influence external communications. A communication strategy should analyze the current situation, tools used, and address any failings. It considers why internal communication is important, noting only 50% of employees feel performance is well-explained. Higher staff retention, productivity, and collaboration can result from clear vision and spread of skills. The document also provides examples of how one company communicates internally through various meetings and tools to align with their values and increase productivity. It stresses that internal communication affects external communication and customer satisfaction.
2. • Communicate effectively
• Meet core organisational objectives
• Encourage social change, collaboration
and improve communication
• Can be both internal or external
• Internal can influence external
communications
What is a Communication Strategy?
3. • How do your departments communicate?
• How do you know they are effective?
• NPS
• Feedback
• Is it transparent
• Analysis
• Address the failings?
Why Design a Communication
Strategy
4. • Objective
• Analyse current situation
• Current communications
• Current tools being used
• Budget
• Benefits
• Resources
• Implementation
Considerations
5. Internal Communication Strategy
”Only 50% of employees say their
organisation does a good job of
explaining the performance
management process” (Willis Tower
Watson, 2016)
• Higher staff retention
• Clear company vision
• Higher productivity
• Better collabooration – spread of skills
• Skills you can pass on to your customer base
7. How We Communicate in Administrate
121s
Executive
Meetings
Operational
Meetings
• 30 mins pp, pw.
• PDP
• Help & Support
• Split operations and
strategy
• Blockers discussed
• Keep the business moving
forward
• Strategy only
• Focus on direction
• Summary given to all
8. Product
Meetings
Team
Meetings
Weekly All
Hands Meeting
• Balance the ideas
presented
• TL from all departments
• Many factors – brings
perspective
• Keep team focused on
responsibilities
• Share best practice
• Discuss OKRs
• Split operations and
strategy
• Blockers discussed
• Keep the business moving
forward
How We Communicate in Administrate
10. Why Did We Choose Ours
Web Conferencing
Essential for screen sharing
Internal conferencing
Aligns with our values
Email - formal
Meeting minutes
Collaborative tools
Informal & fun
Mobile = communication 24/7
Interdepartmental feedback
Increases productivity
Quick recognition
11. Why Did We Choose Ours • Global calling essential
• VOIP
• Mobile feature ensures coverage
• Used interdepartmentally
• Set your values and rules out
• Ensure F2F is taking place
• Staff are accountable to the
communication strategy
12. Internal Affects External
How do your employees talk about
your company to others?
Internal communication can motivate
employees
Feedback apps – constant collaboration
Enable employees to give and receive real-
time feedback
Improves external communication and
customer satisfaction.
13. Internal Affects External
Give managers directions on how to ensure
that the tone of feedback is always
constructive.
You as a manager/owner/
director/employer have a duty to
make it easy for your staff to
communicate.
You as an employee have a duty
to point out communication
failures or give ideas to improve.
A communications strategy is designed to help you and your organisation communicate effectively and meet core organisational objectives
A plan that use effective communication methods to encourage social change, collaboration and improve communication
Can be both internal or external
Internal can influence external communications
Think about how your departments communicate
How do you know they are effective?
NPS
Feedback
Is it transparent
Analyse your company’s communication
Where are the failings
We used to use Skype which worked ok, but it was more focused on individuals working and not what was best for the company as a whole. Soon after I started we moved to GTM and more recently onto Zoom.
Zoom – we had GTM for web conferences and screen sharing. Having opened offices in Montana in USA and Beiruit in Lebanon, we needed something better for internal conferences. Zoom was better all round. Better product, easier to use and aligned with the type of company we want to do business with – a point often overlooked.
Slack – a bit of a mind of its own, but allowed for another vehicle of interdepartmental feedback – I think it works really well as long as there are limits and process in place – mobile feature allows for communication to continue at all hours
How do your employees talk about your company to others?
A clear communication plan guides them
When the right tone is used, internal communication can motivate employees and, in turn, improve external communication and customer satisfaction.
Increasingly companies are introducing feedback apps that can be accessed by any employee, from any device and any time they choose. These apps allow teams to collaborate constantly, enable employees to give and receive real-time feedback and give managers directions on how to ensure that the tone of feedback is always constructive.
You as a manager/owner/director/employer have a duty to make it easy for your staff to communicate.
You as an employee have a duty to point out communication failures or give ideas to improve
You as an employee have a duty to point out communication failures or give ideas to improve
You as a manager/owner/director/employer have a duty to make it easy for your staff to communicate.