Our August 2018 webinar details our new Conversion Pop-up feature, highlights our Review Widget for marketing your online reviews, Facebook's big change to reviews and previews a couple features heading into BETA.

1. August 2018 Webinar Agenda
1. Conversion Pop-up released
2. Review Widget refresher
3. BETA invites for two features
4. Facebook changes
5. Surprise
6. Wrap-up and Questions

2. Conversion Pop-up

3. Conversion Pop-up Goals
1. Display reviews and build trust anywhere on your website
2. Drive website users to contact you (convert)
3. Display 1st-party and 3rd-party review content together
4. Allow click-through to a URL (Reviews page or Contact page)
5. Make it look great

6. Conversion Pop-up
Set-up
http://userguide.getfivestars.com/knowledge
-base/conversion-pop-up/

7. Review Widget Refresher

8. Review Widget - Why
1. Display review content on your own website to build trust
2. Bring fresh content to your website (especially for multi-locations)
3. Display 1st-party and 3rd-party review content together
4. Uses Review schema so you have the opportunity for stars in the
Google search results increasing visibility and CTR
5. Badge options, Tag widget options and more

9. Where to place it
Single locations
Create a “reviews page”
Add to ”About us” page
Avoid the home page
Multi locations
On each location page

10. Use 1st-party reviews
and schema
1st-party review are the ONLY reviews
that can be marked-up, not 3rd-party
(marked-up elsewhere – Google TOS)
Leverage reviews that YOU OWN

11. Add some authority
Single locations: Make sure you link to
your reviews page from your home page
content
Use our Review Badge, link to the
reviews page
Evelyn’s Wine Bar

12. Create “Tag” Widgets
Tag 1st-party reviews by a service,
location, employee, etc
Create a custom Tag Widget that
only shows that tagged content
Example:
https://barbaraoliverandco.com/engage
ment-rings-gallery/

13. BETA: Customer Activity (new Customer Dashboard)

14. 1
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15. Customer Activity Screen BETA
1. Increased functionality, data and filtering
2. Let’s multi-locations (2+) see ALL brand customers in one screen
and you can filter down to a location only view
3. Uses our new filtering capabilities like the Success Report for more
robust actions to view your data
4. Email support@getfivestars.com to request BETA access – it’s only
open to direct customers (white label beta coming in September)

16. BETA: Auto Tag

18. SERVICE

19. SERVICE
PRICE

21. Auto-Tagging BETA
1. Auto-tagging is a PRO PLAN and up feature, you must be on a Pro
Plan or move to one to BETA this feature
2. Create “themes” for tagging your content to be used in analysis,
reporting or to fuel tag widgets
3. Uses our new filtering capabilities like the Success Report for more
robust actions to view your data by tags
4. Email support@getfivestars.com to request BETA access – it’s only
open to direct customers (white label beta coming in September)

22. Facebook Review Changes

24. Facebook Reviews Are Now
Recommendations
1. Moving away from 5-star format (the reviews are still there for now)
and to a binary YES/NO recommendation format
2. Requires content of at least 25 characters
3. “Tags” added for Restaurants and Coffee Shops, but maybe coming
to all business types
4. Improved ability to report recommendations with violations
5. Adjustments coming to our Facebook reporting

28. YES NO

30. A change is coming

31. _ _ _ _ _ _ _ _
Stay tuned in September …

32. Questions?