The Marketing Hourglass: Getting Customers to Know, Like and Trust your Business
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Presentation to Austin American Marketing Association Marketing on a Dime Series
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The Marketing Hourglass: Getting Customers to Know, Like and Trust your Business
- 1. The Marketing Hourglass Getting Customers to Know, Like &Trust Your Business © Duct Tape Marketing. Used by Permission
- 2. Definition of Marketing Know Like Trust
- 3. Marketing is a System 1. Strategy before tactics 2. Fill your marketing hourglass 3. Publish educational content 4. Create a total web presence 5. Use a lead generation trio 6. Make selling a system too 7. Live by the calendar
- 4. The Marketing Hourglass • Articles Know • Ads • Referrals • Web site Like • Reception • Newsletter • Marketing kit Trust • Free report • Product Presentation • Webinar Try • Evaluation • Nurturing • Service team Buy • New customer kit • Finance/delivery • Post project survey Repeat • Cross selling • Quarterly events • Results reviews Refer • Partner intros • Peer2peer events © Duct Tape Marketing – all rights reserved
- 7. Research
- 8. Know • GOOGLE = Online • ASK = Referral • KNEW YOU = Advertising/Promo • READ/HEARD = Public Relations
- 9. Like Something they: READ SEE HEAR FEEL
- 10. = Minimize Risk Proof Trial Products Guarantees Low Cost
- 11. Deliver CROSS SELL & UP SELL + NURTURE = RAVING FANS!
- 12. The Marketing Hourglass • Articles Know • Ads • Referrals • Web site Like • Reception • Newsletter • Marketing kit Trust • Free report • Product Presentation • Webinar Try • Evaluation • Nurturing • Service team Buy • New customer kit • Finance/delivery • Post project survey Repeat • Cross selling • Quarterly events • Results reviews Refer • Partner intros • Peer2peer events © Duct Tape Marketing – all rights reserved
- 13. Filling the gaps – product & process questions • Articles Know • Ads • Referrals Like Trust Try • Service team Buy • New customer kit • Finance/delivery Repeat • Results reviews Refer • Partner intros • Peer2peer events © Duct Tape Marketing – all rights reserved
- 15. Questions
- 16. About Moxie Marketing Marketing with an Attitude for Small Business • We help small business owners and service professionals realize their business dreams • Install small business marketing systems & equip your company with great creative, tools and tactics. – Strategy before tactics • Powered by Duct Tape Marketing, Certified Consultant • Simple, effective, affordable – Collaborative Consulting • Your Businesses Virtual Marketing Dept. • Group Training
- 17. About Moxie Marketing – Creative Services – Jolly Design • Logos, business identity • Marketing collateral • Web Design – Public Relations – Dave Manzer Creative Relations – SEO, SEM – Advertising & Copywriting – Video & Direct Marketing – Email Marketing
- 18. Services • Core offering: Guided Marketing Program (One- on-one) – Your Virtual Marketing Manager • Marketing Training Camp • Referral Engine Group Training • Social Media Group Training • Match experts and contractors to match the client’s needs and budgets (writers, etc.) • Services: Constant Contact, SEO, Pixability Video Marketing
- 19. Rick L’Amie • Web: www.getmoxiemarketing.com • Blog: www.marketingwithmoxie.com • Twitter: twitter.com/MoxieMarketing • LinkedIn: www.linkedin.com/in/ricklamie • Email: rick.lamie@getmoxiemarketing.com • Phone: 512.814.MOXIE (6694)