The Global Management Challenge (GMC) is an annual global strategy competition involving over 480,000 university students and company managers in over 40 countries. It was created by researchers at Strathclyde University to simulate running a manufacturing company, with the goal of achieving the highest stock price. GMC gives corporate partners opportunities to identify and recruit talented students by sponsoring teams and working with them throughout the competition. Students benefit from challenging themselves in a realistic business environment, developing skills like leadership, teamwork, and financial modeling.

1. Global Management Challenge (‘GMC’)
GMC is the largest strategy and management competition in the world (www.worldgmc.com).
More than 480,000 university students and company managers have already participated in this annual
event in over 40 countries throughout the world.
GMC was designed (and continues to be developed) by Edit 515 Limited, a company formed by five
lecturers and research fellows in the Department of Operational Research at Strathclyde University.
Global Management Challenge Limited (‘GMCL’) is now introducing GMC into Scotland
(www.gmcscotland.co.uk).
GMC consists of a leading edge management simulation in which each team runs a manufacturing
company over a period of decision making cycles during the academic year, with the objective of
getting the highest company share price on the simulated stock exchange.
GMC internationally is supported by a wide range of corporate partners, including Accenture,
Santander, Siemens, The Boston Consulting Group, Astra Zeneca, HSBC, Ernst & Young, Barclays,
EDP, Mercedes Benz and NYSE Euronext.
The GMC Concept
Identify talented, committed and ambitious students as potential employees
Ongoing assessment and mentoring
Communicate culture and values
Unique PR within the university and college population
Broad media coverage
Excellent employer branding:
company presentations at all events
company stand/marketing materials at all events
full media coverage
radio interviews
newspaper interviews
logo and company profile on GMC and GMCL websites
Benefits to Corporate Partners
The concept of GMC is to promote and provide opportunities for the corporate business community to work
together with university students who wish to participate in the challenge.
Previous history shows that the students actively embrace this project with a real enthusiasm and desire to
win, whilst gaining invaluable business experience.
Each team is sponsored and named after the company sponsoring them. The sponsoring company can have
as many teams as it wishes. Each country worldwide has around 450 students actively participating in GMC
each year.
After a period of local ‘knock out’ rounds, there is a National Final where the participating teams compete to
win a place in the International Final.

2. Recruitment Opportunities for Corporate Partners
Partners can use GMC as part of their strategic recruitment process. They will be able to identify potential
recruits by working closely with the students throughout the whole GMC process. Working with these
students over a period of months will give partners an insight into the potential ability, character and
personality of the students in their teams, as well as evidence of their ability to work under pressure; all
very valuable parts of the recruitment process, which are not always evident over a series of interviews.
Benefits to Participants
Students challenge themselves in a realistic and competitive business environment
Opportunity to connect with progressive, dynamic businesses
Demonstrate a positive, ambitious attitude
Leadership
Teambuilding
Planning & decision making experience
Understanding Accounts
Financial Modelling
For further information please contact GMCL at: info@gmcscotland.co.uk
© Global Management Challenge Limited 2012