1. WHY PARTNER WITH BIOFLOW SPORT?
- PATENTED MAGNETIC TECHNOLOGY AND PROVEN HERITAGE
o NEGATIVE MAGNETIC FIELDS OXYGENATE AND ALKALISE THE BLOOD THEREBY AIDING THE BODY’S
DEFENCES, HELPING TO RELIEVE PAIN AND ENHANCING DEEP RESTORATIVE SLEEP THROUGH
IMPROVED BLOOD CIRCULATION. (AN UNHEALTHY BODY IS ACIDIC AND POSITIVE ELECTRICAL
CHARGE EXISTS IN DAMAGED SITES IN THE BODY. LACK OF SLEEP IS A SYMPTOM OF STRESS.)
o BIOFLOW HAS OVER 1 MILLION SATISFIED CUSTOMERS SINCE THE MID 1990’S AND IS A CLASS 1
MEDICAL DEVICE (BMJ CLINICAL TRIAL REPORT - HTTP://WWW.BIOFLOW.CO.UK/INFO-PRESS)
o EXCELLENT RESPONSE TO THE LAUNCH OF THE BIOFLOW SPORT PRODUCT RANGE IN SUMMER 2011
(RRP: £29.99) AND TO THE NEW WWW.BIOFLOWSPORT.COM WEBSITE (PRIMARY SALES CHANNEL)
o UK AND INTERNATIONAL OFFLINE RETAIL STRATEGY – PRINCIPALLY GOLF AND CYCLING - WELL
ADVANCED AND GREATER PRODUCT VISIBILITY IN STORES THROUGHOUT 2012
- GROWING VISIBILITY THROUGH ATHLETE ENDORSEMENT STRATEGY
o ATHLETE ENDORSEMENT PRESENCE IN GOLF, CYCLING, CRICKET, RUGBY, CURLING AND SNOOKER
o WORLD #3 GOLFER, LEE WESTWOOD CONTRACTED THROUGH END 2013
o EUROPEAN TOUR GOLFERS, SIMON DYSON AND PAUL LAWRIE HAVE MOVED UP OVER 50 AND 100
PLACES RESPECTIVELY IN THE WORLD RANKINGS SINCE THEY STARTED TO WEAR THE PRODUCT
o OLYMPIC GOLD MEDALLIST, GERAINT THOMAS OF TEAMSKY RECENTLY SIGNED TO LONG TERM
ENDORSEMENT
o EXCELLENT WINNING RECORD AND POSITIVE FEEDBACK FROM THOSE WEARING THE PRODUCT
- CORPORATE / GOVERNING BODY SPONSORSHIP/CSR SYNERGY
o IMPROVED CLIENT/CUSTOMER/ATHLETE EXPERIENCE
o HEALTH AND WELLBEING AND CSR BENEFITS
o BESPOKE BRANDING AND COLOURS AVAILABLE (SHORT LEAD TIME TO DELIVERY)
o REVENUE GENERATING