1. Turning Prospects into Customers and Customers into Fans Gary GertzWeb Development SpecialistNet@Work www.twitter.com/ggertz

2. Businesses have the opportunity to connect with people at a new and deeper level

3. How marketing used to work

4. How marketing used to work

5. How marketing used to work

6. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker How marketing used to work

7. How marketing used to work

8. How marketing used to work

9. You Talk About Your Business People Talk About It Too Social Media provides communication in two directions

10. Forums Blogs YouTube Twitter Yelp People have a voice

11. FaceBook MySpace LinkedIn People have a home

12. Some Stats LinkedIn 60m Users Twitter 105m Users 300k New users per day 65m Tweets per day Yelp 30m Visitors per month And….

13. 400m People on FaceBook

14. People are sharing information about What they do What they buy What they love What they hate What’s this mean?

15. One Concept Three Rules

16. Whuffie

17. Whuffie is currency in the social economy Reputation Connections Influence Access Favors Accomplishments Trust Sharing

18. Whuffie buys you Audience Trust The Right to Play

19. Love Your Stuff Love Your Peeps Give It Away Three Rules

20. Love Your Stuff

21. Love Your Stuff Not just a little Passion is communicable Authenticity cannot be faked

22. Love Your Stuff What’s up with your competitors? What’s up with your partners? What’s up in your “ecosystem”?

23. Listen Love Your Peeps

24. Become Part of the Community Love Your Peeps

25. Not Your Stuff Give value that costs you nothing to share and builds your Whuffie: Knowledge Recognition Passion Give It Away

26. Share Knowledge Comment on Blogs Build a Reputation Blog Provide Value But How?

27. But How? Twitter Listen Mentions Competition Topics Tweet Share Promote Respond

28. Create a Facebook Fan Community Project your identity Listen to the community Respond to issues Recognize But How?

29. Create a Forum Users generate content (good and bad) Provide the opportunity for self support Create a Community Give users a place to project themselves Not just their content – their identity But How?

30. Know your customer Listen to them Be AUTHENTIC Be a PERSON Be a FAN It’s contagious Things To Do

31. Down and Out in the Magic Kingdom Corey Doctorow The Whuffie Factor Tara Hunt Trust Agents Chris Brogan, Julien Smith Images: iStockphoto.com Credits

32. Me Gary Gertz Web Development Specialist Net@Work ggertz@netatwork.com973.493.4834twitter: ggertz