Design para a Inovação Social . 1

design para a
inovação social
mestrado em design - ‘12’13
universidade de aveiro
gonçalo gomes
fevereiro de 2013

Wednesday, February 27, 13

ergonomia


ergonomia > deﬁnição

Ergonomia

A ergonomia (do grego "ergon": trabalho; e
"nomos": leis) estuda as interacções entre os
utilizadores e os objectos, sistemas e ambientes,
com o auxílio da antropometria.
A ergonomia envolve factores anatómicos,
ﬁsiológicos e psicológicos, considera o
comportamento humano, as suas capacidades e
as suas limitações.

Text


inovação


design para a inovação social > inovação

Prince Philip
Designers prize
http://www.designcouncil.org.uk/resources-and-
events/Schools-and-education/For-schools/
Prince-Philip-Designers-prize/


http://www.dott07.com/go/school/eco-design-challenge/resources/


design vs inovação



inovação

inovar . verbo transitivo
1. tornar novo
2. introduzir inovações em (governo, artes, etc.)
3. inventar; criar

inovar In Infopédia [Em linha]. Porto: Porto Editora, 2003-2013. [Consult. 2013-01-18].
Disponível na www: <URL: http://www.infopedia.pt/pesquisa-global/inovar>.



inovação em
design
será que existe “não inovação” em design?



inovação em
design
> inovação incremental ou radical

(a) the incremental novelties in the design of an
existing product or service;

(b) radically new products or services obtained
by design eﬀort with no or minimal technical
novelty.’ (Mutlu, 2003)

exercício 1


exercício 1

temas

Alimentar
Trabalhar
Cuidar
Viajar
Informar
Entreter


exercício 1

antropométrica

ergonomia cognitiva

social


exercício 1

critérios de
avaliação
· Pertinência e originalidade
· Enquadramento/tratamento do caso
· Qualidade da apresentação


http://www.slideshare.net/designeducation/design-for-the-world-26524

http://www.desis-network.org/

http://www.socialdesignsite.com/

http://www.socialinnovationexchange.org/publicationsarticles?page=3

http://www.designcouncil.org.uk/our-work/Support/Public-Services-by-Design/

http://www.guardian.co.uk/technology/2010/aug/08/my-bright-idea-charles-leadbeater

http://www.timetogether.org.uk/case_studies_16.html

http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html

http://www.ergonomidesign.com/


design para a
inovação social


design para a inovação social

design para a
inovação social
“Whatever design can do to promote and support
social innovation”.
(DESIS Network, 2009).


design para a inovação social > inovação social

inovação social

“New ideas that work toward meeting social
goals” (Young Foundation, 2006).
It is a process of change where new ideas emerge
from a variety of actors directly involved in a
problem to be solved: ﬁnal users, grass roots
technicians and entrepreneurs, local institutions,
and civil society organizations (Manzini, 2009).


design para a inovação social > inovação social

exemplos


design para a inovação social > inovação social > exemplo 1

THE PEOPLE´S
SUPERMARKET
(Londres)

Projecto que permite à população “tomar conta”
do que consomem. Ao mesmo tempo adquirem
produtos a preços mais acessíveis e fazem parte
das tomadas de decisão ao nível dos produtos
que vendem.



THE PEOPLE´S
SUPERMARKET
(Londres)

possibilidade de
negociar preço
por quantidade
fornecedores THE PEOPLE´S
FORNECEDORES MEMBROS
SUPERMARKET
1 - compram
produtos mais 1 – trabalham 4
baratos horas por mês
2 – podem 2 – pagam 28
escolher produtos euros por ano
3 – tomam
decisões



CAR POOLING
MILANO
Uma plataforma online gere um serviço onde os
donos de carros dão boleia a pessoas que
precisam quando têm o mesmo caminho em
comum.



CAR POOLING
MILANO
CIDADÃO 2
boleia CIDADÃO 1 tecnologia EMPRESA
FORNECEDOR
CLIENTE APOIO
SERVIÇO

Se
rviç Serviço mobilidade
om o
ob
ili h eir
dad din
e
AUTORIDADES
LOCAIS
FINANCIAMENTO



· menos poluição · mais económico
· menos · menos stress
engarrafamentos · socialização
· caminhos
personalizados


L’ORTO SOTTO
CASA (Milano)
Um serviço no condomínio que permite criar e
gerir uma horta para usufruto próprio.
Promove ainda a participação de escolas locais.


design de serviços


design para a inovação social > design de serviços

design de serviços

Is the activity of planning and organizing people,
infrastructure, communication and material
components of a service, in order to improve its
quality, the interaction between service provider
and customers and the customer’s experience.



design de serviços

(cont...) The design of the service may involve a
re-organization of the activities performed by the
service provider (Back oﬃce) and/or the redesign
of time and place in which customers come in
contact with the service (Front oﬃce).
(DESIS Network, 2009).



design de serviços

Service design is all about making the service you
deliver useful, usable, eﬃcient, eﬀective and
desirable.



design de serviços

A service design project is a strategic project
which uses design techniques like thorough
client research, collaborative ideas generation
and early stage prototyping and testing to deliver
services that are built around the real needs of
clients, that simplify complex problems and
deliver solutions that are future focused and cost
conscious. (Design Council).

design thinking


design para a inovação social > design thinking

design thinking

Design thinking can be described as a discipline
that uses the designer’s sensibility and methods
to match people’s needs with what is
technologically feasible and what a viable
business strategy can convert into customer value
and market opportunity.



design thinking

“….design thinking converts need into demand”.
[Tim Brown, IDEO]



what is design
thinking?
· A Design Methodology
· A Problem-Solving Approach or Process
· A Creativity Approach
· A User-Centered Approach That Brings Design
into the Business World



design thinking

[Comparison of Several Design Thinking Process Models . http://www.sapdesignguild.org/
community/design/design_thinking.asp]


design thinking

[

[The d.school - Stanford /D-School Design Thinking Process]


design para a inovação social > design process

design process

The 'double diamond' design process model [design council, 2005]



the 'double diamond'
design process model

DISCOVER

The ﬁrst quarter of the double diamond model marks the start of the
project. This begins with an initial idea or inspiration, often sourced from a
discovery phase in which user needs are identiﬁed. These include:

• Market research
• User research
• Managing information
• Design research groups.




DEFINE

The second quarter of the double diamond model represents the definition
stage, in which interpretation and alignment of these needs to business
objectives is achieved. Key activities during the Define stage are:

• Project development
• Project management
• Project sign-off.




DEVELOP

The third quarter marks a period of development where design-led
solutions are developed, iterated and tested within the company. Key
activities and objectives during the Develop stage are:

• Multi-disciplinary working
• Visual management
• Development methods
• Testing




DELIVER

The ﬁnal quarter of the double diamond model represents the delivery
stage, where the resulting product or service is ﬁnalised and launched in
the relevant market. The key activities and objectives during this stage are:

• Final testing, approval and launch
• Targets, evaluation and feedback loops.


Design para a Inovação Social . 1

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