Social media for events - Masterclass MPI Finland
Contact me via http://www.Live-Online-Events.com or @GHeijkoop Title: Social Media voor Events Speaker: Gerrit Heijkoop, Executive Partner & Presenter at Live Online Events Location: Hilton Strand, Helsinki, Finland Date: 06 April 2017, 09:00 - 12:00 Description: FOMO or fear of missing out is the number one trend in event social media and digital marketing according to the Event trends report by Julius Solaris and his team (link). Our goal is to teach you how to create FOMO for your events and fight the competition! There are so many cool events every day, so we need to learn how to stand out and get attantion from our target group. Usage of video in events is also in the top 10 of event trends for 2017. With our session on hybrid events, you will find out how an award winning events were organized and what you can do to update your events! See http://www.mpifinland.org/social-media-and-hybrid-events.html
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Social media for events - Masterclass MPI Finland
- 1. Social Media for Events Attracting new audiences, stimulate networking & re-purpose your content Gerrit Heijkoop | @GHeijkoop
- 3. What we saw last year...
- 4. Most popular social media services among young people in Finland in 2016
- 7. I am doing pretty well on Social Media AgreeDisagree
- 8. I am doing pretty well on Social Media AgreeDisagree 1. Why do you stand where you are standing?
- 9. I am doing pretty well on Social Media AgreeDisagree
- 10. I am doing pretty well on Social Media AgreeDisagree 2. What does the world look like over here?
- 11. I am doing pretty well on Social Media AgreeDisagree
- 12. I am doing pretty well on Social Media AgreeDisagree 3. What do you need to get here?
- 13. How can I...?
- 14. disclaimers
- 16. What do you find most annoying on Social Media? #question
- 17. Your social media strategy …
- 18. Do not do unto others, what you don’t want others do unto you
- 19. Total Before: attracting new audiences 16 Before / during: stimulating better networking 13 After: re-purposing the content of the event 11 Before: Promotion / sell tickets / boost registrations 9 During: capturing the content of the meeting 9 During: letting people know they are missing something 7 During: web care / customer service 7 Before: audience analysis / compiling programme 4 Analytics 1 impact and reach as well as content analysis 1 Grand Total 78
- 20. mental model
- 21. Social media are a ‘virtual bar’
- 22. Social media are a ‘virtual Finnish bar’
- 23. Your own channel is the ‘table’
- 24. Your own channel is the ‘boat’
- 25. How can we attract NEW audiences?
- 26. Beware of the ‘Social Media Intern’!
- 27. How can we get attention in here?
- 28. How can we get attention in here?
- 29. Who is the first who can post 3 comments on Social Media? #challenge
- 30. How can we attract NEW audiences?
- 31. How can we attract NEW audiences?
- 32. condition
- 33. Who is your target audience? - age, gender, education, jobs - what makes them successfull? - what keeps them awake at night? #define
- 34. working model
- 35. Which organisations do you enjoy following on Social Media? #question
- 36. change … Stop talking to them …
- 37. change … Stop talking to them … … give them some- thing to talk about!
- 38. What does your audience want to talk ‘about’? #exercise
- 39. If you get my attention... be relevant!
- 41. Learn
- 42. wat
- 43. wat
- 44. Learn Love
- 46. Social ME-dia
- 47. Learn Love Laugh
- 53. Listening: You have one mouth and two ears; there is a reason for that!
- 54. wat
- 56. Create an update about today in one of the 5xL categories #exercise
- 57. hacks
- 58. How can stimulate better networking?
- 64. more hacks
- 65. How can re-purpose content of events?
- 67. iMovie
- 71. iMovie FB Live Periscope etc.Quik
- 72. iMovie FB Live Periscope etc.Quik
- 75. iMovie FB Live Periscope etc.Quik
- 76. Nu concreet…
- 78. Gerrit Heijkoop Partner LiveOnlineEvents Social: @GHeijkoop Web: www.Live-Online-Events.com E-mail: Gerrit@Live-Online-Events.com
Notas del editor
- How do you get them to do it!
- How do you get them to do it!
- 80% of success is showing up!
- Interact!
- Interact
- 80% of success is showing up!
- 80% of success is showing up!
- How do you get them to do it!
- How do you get them to do it!
- Stop making it boring!
- Stop making it boring!
- Time: 40:00
- How do you get them to do it!
- hussle them together
- 200 foto’s, 2.000 engaged, 20.000 reach
- How do you get them to do it!
- hussle them together
- How do you get them to do it!