In a study with SEMRush we analyzed 80 million keywords and 1.6 million Featured Snippets. This presentation was given by AJ Ghergich (@SEO on Twitter) at the 2017 Dreamforce gathering.

1. How to Rank for
Featured Snippets
in 2018
​A.J. Ghergich
​Founder/CEO
​@SEO

3. Trigger Warning: Today is National
Punsters Day. Dad jokes incoming.

4. 3 Kinds of Featured Snippets:
Paragraphs, Tables, and Lists

5. Featured Snippet Example

6. Why You Need Featured Snippets

7. In a study with , we analyzed
80 million keywords and 1.6 million
featured snippets.

8. The goal was to focus our analysis
on questions, prepositions, and
comparison search phrases.

9. Featured Snippet Question Findings
For the full list visit http://bit.ly/featured-
snippets18

10. Featured Snippet Preposition Findings

11. My buddy is neighbors with Rick Astley
and says he lets people borrow any of
his Disney movies. Except one…

12. He's never gonna give you UP

13. Featured Snippet Comparison Findings

14. Featured Snippets Overall Breakdown

15. How to Optimize for
Featured Snippets

16. Start With Question Keywords

18. Optimal Featured Snippet Lengths

19. Optimal Featured Snippet Lengths

20. Optimal Featured Snippet Lengths

21. Optimal Featured Snippet Image Size

22. What’s a Featured Snippet Hub?

23. Featured Snippet Hub

24. Featured Snippet Hubs Breakdown
3,800 URLs earning 10 or more
Featured Snippets for a single page.

25. Secure (HTTPs Adoption)

26. Tech Trivia:
Who had the first tablet that could
securely connect to the cloud?

27. MOSES

28. Media

29. Domain Authority

30. Google Page Speed

31. HTML Elements

32. How to Upgrade Your Old Top 10 Content

33. Anatomy of a Featured Snippet Hub
https://www.healthline.com/nutrition/11-ways-to-lose-weight-without-diet-or-exercise

34. Presentation is pinned at @SEO.
Follow me so you don’t miss my
Featured Snippet research project
with SEMrush.

35. Thank you