8. Process to implement a
Social media plan and policy
Awareness
Building
Inventory
Social Media
Policy
Training Monitoring
Goals,
Objectives,
strategy
Teams
Ambassadors
Project:
define –
roll-out
14. Social Media Monitoring
• Company profile
monitoring
• Brand & Company
monitoring
• Market & competition
monitoring
• People monitoring
• Employee monitoring
15. Social Media in your company...
Social networks are being
blocked
Social networks are open
Guidelines are needed!
16. "Cisco just offered me a job!
Now I have to weigh the utility
of a fatty paycheck against the
daily commute to San Jose
and hating the work.”
20. What does a policy look like?
Philosophy
Terms of service
Your Identity
Ownership
Disclaimers
Hardware and Software
Handling conflicts
21. What does a policy look like?
Philosophy
Terms of service
Your Identity
Ownership
Disclaimers
Hardware and Software
Handling conflicts
• 40% just press “I accept”!
• 15% read first line – 5 seconds
• 37% read briefly – 30 seconds
• 8% read carefully – 5 minutes
22. What does a policy look like?
Philosophy
Terms of service
Your Identity
Ownership
Disclaimers
Hardware and Software
Handling conflicts
23. What does a policy look like?
Philosophy
Terms of service
Your Identity
Ownership
Disclaimers
Hardware and Software
Handling conflicts
24. What does a policy look like?
Philosophy
Terms of service
Your Identity
Ownership
Disclaimers
Hardware and Software
Handling conflicts
25. What does a policy look like?
Philosophy
Terms of service
Your Identity
Ownership
Disclaimers
Hardware and Software
Handling conflicts
26. What does a policy look like?
Philosophy
Terms of service
Your Identity
Ownership
Disclaimers
Hardware and Software
Handling conflicts
WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
Livecast – platform to stream video from (video podcast with content)MMO = massive multiplayer onlineMOG = Massive online gameMMORP = Massively multiplayer online role-playing game
Geo location softwareLocationOpinionSocial media monitoringBrand/productPeople
How you could your or your company’s social profile look like?
How you could your or your company’s social profile look like?
We are seeing 2 types of behaviours of companies:Those who close down the access to social media (esp. Facebook, Twitter, Youtube, etc.)But sheep do escape... And then what.Thos who leave it open and have no rulesSetting up for disaster and discussions after the fact