Social Media Pecha Kucha Presentation Social Media And Networking Governance
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Social Media Pecha Kucha Presentation Social Media And Networking Governance
- 1. Social Media and Networking Governance Who is hanging out your dirty laundry? Vanguard Leadership March,2010 (c)
- 2. What is social media? Vanguard Leadership March,2010 (c)
- 3. Overview of players in the social media/networking market More and detailed information available upon request Vanguard Leadership March,2010 (c)
- 4. Social Media and Networking is of all ages! Vanguard Leadership March,2010 (c)
- 5. "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” Vanguard Leadership March,2010 (c)
- 8. Loss of control over brand and image
- 9. Afraid to make mistakes
- 10. Security risk
- 11. Cost – no money
- 12. Fear of unknown - Ignorance
- 13. Lack of experience and expertise
- 15. No resources to contribute
- 16. Terrified of feedback and truth
- 17. Unwilling to be transparent
- 19. Not used in B2B environment
- 20. Customers do not use it (?)
- 22. Does not fit into company structure
- 23. Traditional media more important
- 24. No results or ROI
- 25. No monitoring ROI toolsVanguard Leadership March,2010 (c)
- 28. Can not be blocked
- 29. Innovation and idea incubation
- 31. Social networking – a must!
- 32. Real customer interaction happens
- 33. Data Mining
- 35. Trend detection
- 37. Other departments might have needs:
- 40. R&D for research
- 41. PR to track brand and trends
- 42. Finance for company trackingEmbrace! Vanguard Leadership March,2010 (c)
- 43. Social Media in your company... Social networks are being blocked Social networks are open Guidelines are needed!
- 44. Process to implement aSocial media plan and policy Awareness Building Inventory Social Media Policy Training Monitoring Goals, Objectives, strategy Teams Ambassadors Project: define – roll-out
- 45. Awareness Building What Who Benefits Dangers Presentation/Workshop
- 46. Where do you think you are?
- 47. Inventory
- 48. Social Media Policy or Guidelines
- 50. Who is involved?
- 51. Code of conduct
- 52. Identity
- 54. Etc.
- 55. Monitoring
- 56. Hardware & software considerations
- 58. Etc.More and detailed information available upon request
- 60. LinkedIn
- 61. Facebook
- 62. Twitter
- 63. Blogging
- 65. Alterian
- 66. Radian6
- 67. Howsociable
- 68. Etc.
- 70. 123People
- 71. WieoWie
- 72. Pipl
- 74. Social Networking Policy Creation
- 75. Social Networking Awareness Building
- 76. Social Networking Training and Education
- 78. Social Media Starter KitVanguard Leadership March,2010 (c)
- 80. Small and Medium sized companies
- 81. CEO
- 82. HR
- 84. Inventory of who is where active in social media
- 85. Creation and optilmizing of social media profiles
- 87. Presentation for all employees
- 88. 2 months Social Media Monitoring
- 91. Leads Welcome... Finders Fee available... Contact me Mic Adam – Vanguard Leadership at info@vanguard-leadership.be Phone: +32 478 50 41 35
Notas del editor
- Here’s 10 reasons your CIO should not block Social Networking.1. Innovation and Idea Incubation – With the Rapid pace of today’s environment the future of your company may depend on it. It’s where both industry and new ideas are being born.2. Real customer interaction happens – whether or not you are there, your customers are there and they are either praising or bashing your product and looking to engage. Is someone there set to monitor it… at a minimum?3. Social Networking – Think of the networking. Getting like people together. Your engineers and specialists need to be connecting with their industry and sharing ideas.4. If you think you can block it with a proxy or firewall rule it will happen anyway – This is the 21st century and people have mobile devices and will likely be on it at home, which you can’t block anyway. How much better would it be if you could use the positive energy and at least coach the people on how to use it properly including time management.5. Training and Expertise – Business is transforming at light speed. By leveraging what is happening your business can be taught to be more agile. You’d be surprised how much the ideas of the consumer social web translate into the enterprise social web.6. It’s not going away – while it will most likely be transformed, social networking is advantageous for those that take advantage of it. As a platform for a CIO, it becomes a great way to become more approachable and scalable even more human. Your ability to connect and network with your employees can be appreciated as you share your thoughts on a blog and make an accessible profile.7. Data Mining – Stop looking at Twitter as noise and people just chatting about what they ate for lunch, and do some searching, some topic trending, and build some charts. Look at Topsy search on your favorite terms and be blown away.8. Community – When you start to look at what you could be building by simply catering to the needs of your product community. There’s a lot of reasons you want a community. Not just the obvious feedback, and research, but less understood changes in the heartbeat of your market. Awareness of trends, market awareness, and news.9. A major shift has happened… The Web has transformed – Do your IT, Marketing, and HR departments and product business units get it? Do they understand how they can take advantage of it? There’s a competitive edge, is it understood?10. Your Departments have reasons that will not be well understood by IT – HR has recruiting needs, Marketing has research, R&D has research, PR has some tracking they need to do. If it’s all blocked, they will find other ways of doing it, or live in ignorance, or pay someone else to gather and trust someone else's data. Oh, and as well, these are the obvious uses. There are likely way more reasons that each department could find that either research or engaging their customers or clients ads real business value that would be extremely expensive and slow by other means.All this social networking… With SharePoint 2010, will your company know how to leverage the technology? The transformation in the consumer world will provide a shot in the arm to boost enterprise social platforms. Enterprise corporate *Governance* and company culture are going to be KEY to that success. While simply blocking it won’t solve the problem and in fact may exacerbate the problem, forcing employees to reach out in more untraceable manner. Policies, practices are really the only things ultimately that you can do. Blocking it won’t solve your concerns, it will make your employees feel like you are out of touch, and old fashioned… and despite whether you get it or not, they’ll think you don’t. As they update their status on their mobile phone… my CIO is out of touch!