How to stay ahead of your competition! Mobile is the present. How to get prepared to the future. Join us in this conversation. Salesforce Marketing Cloud and Gentrop together. www.gentrop.com

1. #CNX16
The Future of Mobile
How to stay ahead of your competition with Salesforce and Gentrop
Twitter: @GustavoHolloway
LinkedIn: /in/gustavoholloway
Gustavo Holloway de Souza

2. *http://www.wired.com/insights/2013/12/the-challenges-and-future-of-sms-technology/
“…SMS is really the first “killer app” for mobile devices”
“These trends are conspiring to keep new uses for this
venerable technology very highly visible to consumers
for some time to come.”

3. Gentrop
Building Your Journey to Success

4. The Internet is Young

5. We are Now in a Fully Connected World

6. #CNX16
“…the expectation that I can
get what I want in my
immediate context and
moments of need…”
- The Mobile Mind-Shift
Julie Ask

7. How are apps being consumed today?
Mobile App vs. Mobile Web
* Marketing Land: http://marketingland.com/study-mobile-apps-for-engagement-mobile-web-for-research-comparisons-146192

8. The Value of Personalization…
* http://venturebeat.com/2015/07/16/the-personalization-curve-just-how-far-along-is-your-brand/

9. Moving to a Push vs. Pull Model

10. Not Limited to Mobile…

11. End of the mobile app?

12. Two Paths are Emerging

13. #CNX16
Intelligent Notifications

14. Simple Notifications to Intelligent Notifications
Take actions without
launching the app
e.g. Re-Tweeting
Notifications are
prioritized based on
what is important to you
and your habits
System is Constantly
listening to Messages
and providing Contextual
Actions

15. Think Device Independent Atomic Units
Content needs to be broken down into atomic
units so that it can work agnostic of the screen
size or technology platform.

16. Ultimately…
Cards are Personalized & Prioritized
• All the Actions are part of the Card
• You don’t need to open the App
The App itself can be within a Card and take actions
Share, Find, Book etc…
Cards are Personalized & Prioritized
Scroll to different cards within
the same source
The App itself can be within a Card and take actions

17. It’s not that far away…

18. #CNX16
5

19. #CNX16
Chat Platforms

20. Messaging will be the New Platform

21. Messaging is taking over

22. Messaging has the most engaged users
*https://www.nexmo.com/blog/2015/04/07/introducing-nexmo-chat-app-api-2/

23. Line Taxi – App within an App

24. Facebook’s Example
Started off as just another messenger App

25. Added payments…

26. Add Business…

27. Facebook “M”

28. Messaging is the New Platform

29. So… What’s next for these platforms?

30. How will Bots work?
A bot can respond to
requests, make reservations
and buy things for you.
You now have invisible apps
that enable you to get things
done without ever leaving
your context.
With Open APIs and a
engaged Customer,
messaging apps are set to
lead how to engage with
your Customer.

31. Apple and Google are Scared

32. By YE18, customer digital
assistants will recognize
individuals by face and voice
across channels and partners.
By 2020, smart agents will
facilitate 40% of mobile
interactions, and the post-app
era will begin to dominate.
&
Post App Era – Future of Engagement

33. The end of Mobile First?
"Looking to the future, the next big step will be for the very concept of
the 'device' to fade away,”
"Over time, the computer itself — whatever its form factor — will be
an intelligent assistant helping you through your day. We will move
from mobile first to an AI first world.”
Sundar Pichai, CEO of Google.

34. #CNX16
Questions?
Talk to us at www.facebook.com/Gentrop

35. Take the after-session survey!
Take the Survey in the
Connections 2016
Mobile App
Join the
conversation!
#CNX16

36. Join Us For Dreamforce 2016
October 4-7, 2016 | San Francisco, CA

37. #CNX16
Thank You