SlideShare una empresa de Scribd logo

Cust dev columbia_9-12

•
•
Giff Constable
Giff Constable

intro to customer development talk given to Columbia Business School class on entrepreneurship

Empresariales
1 de 5
Descargar para leer sin conexión
@giffconstable giff@proof-nyc.com 12 Tips for Customer Development Lean.  Prac*cal.  Innova*on.   Columbia Business School, Sept 2012
“A startup is a temporary organization designed to search for a repeatable and scalable business model.” -- Steve Blank Columbia Business School, Sept 2012
12 Tips for Customer Development 1.  One person at a time 2.  Know your goals and questions ahead of time 3.  Separate behavior and feedback in discussion 4.  Get psyched to hear things you don’t want to hear 5.  Disarm “politeness” training 6.  Ask open ended questions Columbia Business School, Sept 2012
12 Tips for Customer Development 7.  Focus on actual behavior, not speculative or abstract feelings 8.  Listen, don’t talk 9.  Follow your nose and drill down 10. Parrot back or misrepresent to confirm 11. Ask for introductions 12. Write up your notes as quickly as possible Afterwards: Look for patterns and apply judgment Columbia Business School, Sept 2012
Questions? giff@proof-nyc.com @giffconstable www.proof-nyc.com Columbia Business School, Sept 2012

Recomendados

The Old and the New: Business Writing
The Old and the New: Business WritingThe Old and the New: Business Writing
The Old and the New: Business WritingStephen Bush
 
Business Models in Education Bootcamp - Valencia College
Business Models in Education Bootcamp - Valencia CollegeBusiness Models in Education Bootcamp - Valencia College
Business Models in Education Bootcamp - Valencia CollegeJoshua Murdock
 
Introduction to Startups - BMG+CustDev+Lean
Introduction to Startups - BMG+CustDev+LeanIntroduction to Startups - BMG+CustDev+Lean
Introduction to Startups - BMG+CustDev+LeanPuja Abbassi
 
College Interns: A Wise Workforce Alternative...Especially During Troubling E...
College Interns: A Wise Workforce Alternative...Especially During Troubling E...College Interns: A Wise Workforce Alternative...Especially During Troubling E...
College Interns: A Wise Workforce Alternative...Especially During Troubling E...nickpwood
 
Art Wars: Design as a force for good
Art Wars: Design as a force for goodArt Wars: Design as a force for good
Art Wars: Design as a force for goodSteve Noone
 
Generating Business Ideas for a Startup
Generating Business Ideas for a StartupGenerating Business Ideas for a Startup
Generating Business Ideas for a Startuptutor2u
 
Entrepreneurial Development
Entrepreneurial DevelopmentEntrepreneurial Development
Entrepreneurial DevelopmentRIJO GRATIUS
 
Day10
Day10Day10
Day10Özkent & Co
 

Recomendados

The Old and the New: Business Writing
The Old and the New: Business WritingThe Old and the New: Business Writing
The Old and the New: Business WritingStephen Bush
 
Business Models in Education Bootcamp - Valencia College
Business Models in Education Bootcamp - Valencia CollegeBusiness Models in Education Bootcamp - Valencia College
Business Models in Education Bootcamp - Valencia CollegeJoshua Murdock
 
Introduction to Startups - BMG+CustDev+Lean
Introduction to Startups - BMG+CustDev+LeanIntroduction to Startups - BMG+CustDev+Lean
Introduction to Startups - BMG+CustDev+LeanPuja Abbassi
 
College Interns: A Wise Workforce Alternative...Especially During Troubling E...
College Interns: A Wise Workforce Alternative...Especially During Troubling E...College Interns: A Wise Workforce Alternative...Especially During Troubling E...
College Interns: A Wise Workforce Alternative...Especially During Troubling E...nickpwood
 
Art Wars: Design as a force for good
Art Wars: Design as a force for goodArt Wars: Design as a force for good
Art Wars: Design as a force for goodSteve Noone
 
Generating Business Ideas for a Startup
Generating Business Ideas for a StartupGenerating Business Ideas for a Startup
Generating Business Ideas for a Startuptutor2u
 
Entrepreneurial Development
Entrepreneurial DevelopmentEntrepreneurial Development
Entrepreneurial DevelopmentRIJO GRATIUS
 
Day10
Day10Day10
Day10Özkent & Co
 
Shigeru Miyagawa talk at Dartmouth on OpenCourseWare 11/7/08
Shigeru Miyagawa talk at Dartmouth on OpenCourseWare 11/7/08Shigeru Miyagawa talk at Dartmouth on OpenCourseWare 11/7/08
Shigeru Miyagawa talk at Dartmouth on OpenCourseWare 11/7/08Joshua Kim
 
Innovation Studio talk (for Communitech conference May 2015)
Innovation Studio talk (for Communitech conference May 2015)Innovation Studio talk (for Communitech conference May 2015)
Innovation Studio talk (for Communitech conference May 2015)Giff Constable
 
Agile UX NYC 2012
Agile UX NYC 2012Agile UX NYC 2012
Agile UX NYC 2012Giff Constable
 
Startup assumptions
Startup assumptionsStartup assumptions
Startup assumptionsGiff Constable
 
Open Ed Maturing at MIT: OpenCourseWare and 15 and MITx at 3. The More It Sta...
Open Ed Maturing at MIT: OpenCourseWare and 15 and MITx at 3. The More It Sta...Open Ed Maturing at MIT: OpenCourseWare and 15 and MITx at 3. The More It Sta...
Open Ed Maturing at MIT: OpenCourseWare and 15 and MITx at 3. The More It Sta...Open Education Consortium
 
MVP/Experiments talk at SVA IxD program
MVP/Experiments talk at SVA IxD programMVP/Experiments talk at SVA IxD program
MVP/Experiments talk at SVA IxD programGiff Constable
 
2009-2010 MIT $100K Entrepreneurship Competition
2009-2010 MIT $100K Entrepreneurship Competition2009-2010 MIT $100K Entrepreneurship Competition
2009-2010 MIT $100K Entrepreneurship Competitionbtcantwell
 
Experiments (What are MVPs?)
Experiments (What are MVPs?)Experiments (What are MVPs?)
Experiments (What are MVPs?)Giff Constable
 
Lean Startup Machine
Lean Startup MachineLean Startup Machine
Lean Startup MachineGiff Constable
 
Moving to Lean Product Process
Moving to Lean Product ProcessMoving to Lean Product Process
Moving to Lean Product ProcessGiff Constable
 
Assumptions exercise template Oct-13
Assumptions exercise template Oct-13Assumptions exercise template Oct-13
Assumptions exercise template Oct-13Giff Constable
 
Excuses, Excuses (Lean Ignite NYC Oct 2011)
Excuses, Excuses (Lean Ignite NYC Oct 2011)Excuses, Excuses (Lean Ignite NYC Oct 2011)
Excuses, Excuses (Lean Ignite NYC Oct 2011)Giff Constable
 
Idea Validation, NCIIA NYU Workshop
Idea Validation, NCIIA NYU WorkshopIdea Validation, NCIIA NYU Workshop
Idea Validation, NCIIA NYU WorkshopGiff Constable
 
Open Badges in Education
Open Badges in EducationOpen Badges in Education
Open Badges in EducationOpen Education Consortium
 
Generating startup ideas
Generating startup ideasGenerating startup ideas
Generating startup ideasGiff Constable
 
What is good product management
What is good product managementWhat is good product management
What is good product managementGiff Constable
 
Assumptions exercise
Assumptions exerciseAssumptions exercise
Assumptions exerciseGiff Constable
 
Lean Entrepreneurship Education
Lean Entrepreneurship EducationLean Entrepreneurship Education
Lean Entrepreneurship Educationamysauers
 
Entrepreneurial Lessons Learned the Hard Way
Entrepreneurial Lessons Learned the Hard WayEntrepreneurial Lessons Learned the Hard Way
Entrepreneurial Lessons Learned the Hard WaySam Beal
 
Entrpreneurship
EntrpreneurshipEntrpreneurship
EntrpreneurshipUltraspectra
 
START-­UPs or STAY-UPs?
START-­UPs or STAY-UPs?START-­UPs or STAY-UPs?
START-­UPs or STAY-UPs?Silvija Seres
 
7 things a recruiter will never tell you
7 things a recruiter will never tell you7 things a recruiter will never tell you
7 things a recruiter will never tell youCraigShutt
 

Más contenido relacionado

Destacado

Shigeru Miyagawa talk at Dartmouth on OpenCourseWare 11/7/08
Shigeru Miyagawa talk at Dartmouth on OpenCourseWare 11/7/08Shigeru Miyagawa talk at Dartmouth on OpenCourseWare 11/7/08
Shigeru Miyagawa talk at Dartmouth on OpenCourseWare 11/7/08Joshua Kim
 
Innovation Studio talk (for Communitech conference May 2015)
Innovation Studio talk (for Communitech conference May 2015)Innovation Studio talk (for Communitech conference May 2015)
Innovation Studio talk (for Communitech conference May 2015)Giff Constable
 
Open Ed Maturing at MIT: OpenCourseWare and 15 and MITx at 3. The More It Sta...
Open Ed Maturing at MIT: OpenCourseWare and 15 and MITx at 3. The More It Sta...Open Ed Maturing at MIT: OpenCourseWare and 15 and MITx at 3. The More It Sta...
Open Ed Maturing at MIT: OpenCourseWare and 15 and MITx at 3. The More It Sta...Open Education Consortium
 
MVP/Experiments talk at SVA IxD program
MVP/Experiments talk at SVA IxD programMVP/Experiments talk at SVA IxD program
MVP/Experiments talk at SVA IxD programGiff Constable
 
2009-2010 MIT $100K Entrepreneurship Competition
2009-2010 MIT $100K Entrepreneurship Competition2009-2010 MIT $100K Entrepreneurship Competition
2009-2010 MIT $100K Entrepreneurship Competitionbtcantwell
 
Experiments (What are MVPs?)
Experiments (What are MVPs?)Experiments (What are MVPs?)
Experiments (What are MVPs?)Giff Constable
 
Moving to Lean Product Process
Moving to Lean Product ProcessMoving to Lean Product Process
Moving to Lean Product ProcessGiff Constable
 
Assumptions exercise template Oct-13
Assumptions exercise template Oct-13Assumptions exercise template Oct-13
Assumptions exercise template Oct-13Giff Constable
 
Excuses, Excuses (Lean Ignite NYC Oct 2011)
Excuses, Excuses (Lean Ignite NYC Oct 2011)Excuses, Excuses (Lean Ignite NYC Oct 2011)
Excuses, Excuses (Lean Ignite NYC Oct 2011)Giff Constable
 
Idea Validation, NCIIA NYU Workshop
Idea Validation, NCIIA NYU WorkshopIdea Validation, NCIIA NYU Workshop
Idea Validation, NCIIA NYU WorkshopGiff Constable
 
Generating startup ideas
Generating startup ideasGenerating startup ideas
Generating startup ideasGiff Constable
 
What is good product management
What is good product managementWhat is good product management
What is good product managementGiff Constable
 

Destacado (17)

Shigeru Miyagawa talk at Dartmouth on OpenCourseWare 11/7/08
Shigeru Miyagawa talk at Dartmouth on OpenCourseWare 11/7/08Shigeru Miyagawa talk at Dartmouth on OpenCourseWare 11/7/08
Shigeru Miyagawa talk at Dartmouth on OpenCourseWare 11/7/08
 
Innovation Studio talk (for Communitech conference May 2015)
Innovation Studio talk (for Communitech conference May 2015)Innovation Studio talk (for Communitech conference May 2015)
Innovation Studio talk (for Communitech conference May 2015)
 
Agile UX NYC 2012
Agile UX NYC 2012Agile UX NYC 2012
Agile UX NYC 2012
 
Startup assumptions
Startup assumptionsStartup assumptions
Startup assumptions
 
Open Ed Maturing at MIT: OpenCourseWare and 15 and MITx at 3. The More It Sta...
Open Ed Maturing at MIT: OpenCourseWare and 15 and MITx at 3. The More It Sta...Open Ed Maturing at MIT: OpenCourseWare and 15 and MITx at 3. The More It Sta...
Open Ed Maturing at MIT: OpenCourseWare and 15 and MITx at 3. The More It Sta...
 
MVP/Experiments talk at SVA IxD program
MVP/Experiments talk at SVA IxD programMVP/Experiments talk at SVA IxD program
MVP/Experiments talk at SVA IxD program
 
2009-2010 MIT $100K Entrepreneurship Competition
2009-2010 MIT $100K Entrepreneurship Competition2009-2010 MIT $100K Entrepreneurship Competition
2009-2010 MIT $100K Entrepreneurship Competition
 
Experiments (What are MVPs?)
Experiments (What are MVPs?)Experiments (What are MVPs?)
Experiments (What are MVPs?)
 
Lean Startup Machine
Lean Startup MachineLean Startup Machine
Lean Startup Machine
 
Moving to Lean Product Process
Moving to Lean Product ProcessMoving to Lean Product Process
Moving to Lean Product Process
 
Assumptions exercise template Oct-13
Assumptions exercise template Oct-13Assumptions exercise template Oct-13
Assumptions exercise template Oct-13
 
Excuses, Excuses (Lean Ignite NYC Oct 2011)
Excuses, Excuses (Lean Ignite NYC Oct 2011)Excuses, Excuses (Lean Ignite NYC Oct 2011)
Excuses, Excuses (Lean Ignite NYC Oct 2011)
 
Idea Validation, NCIIA NYU Workshop
Idea Validation, NCIIA NYU WorkshopIdea Validation, NCIIA NYU Workshop
Idea Validation, NCIIA NYU Workshop
 
Open Badges in Education
Open Badges in EducationOpen Badges in Education
Open Badges in Education
 
Generating startup ideas
Generating startup ideasGenerating startup ideas
Generating startup ideas
 
What is good product management
What is good product managementWhat is good product management
What is good product management
 
Assumptions exercise
Assumptions exerciseAssumptions exercise
Assumptions exercise
 

Similar a Cust dev columbia_9-12

Lean Entrepreneurship Education
Lean Entrepreneurship EducationLean Entrepreneurship Education
Lean Entrepreneurship Educationamysauers
 
Entrepreneurial Lessons Learned the Hard Way
Entrepreneurial Lessons Learned the Hard WayEntrepreneurial Lessons Learned the Hard Way
Entrepreneurial Lessons Learned the Hard WaySam Beal
 
START-­UPs or STAY-UPs?
START-­UPs or STAY-UPs?START-­UPs or STAY-UPs?
START-­UPs or STAY-UPs?Silvija Seres
 
7 things a recruiter will never tell you
7 things a recruiter will never tell you7 things a recruiter will never tell you
7 things a recruiter will never tell youCraigShutt
 
Feldman network purposefully never have to job search again
Feldman network purposefully never have to job search againFeldman network purposefully never have to job search again
Feldman network purposefully never have to job search againDebra Feldman
 
7 Habits To Become a Better Leader at Work
7 Habits To Become a Better Leader at Work7 Habits To Become a Better Leader at Work
7 Habits To Become a Better Leader at WorkMichael Labertew
 
Entrepreneurial Lessons 2012
Entrepreneurial Lessons 2012Entrepreneurial Lessons 2012
Entrepreneurial Lessons 2012Sam Beal
 
Why Startups fail and how to avoid it.
Why Startups fail and how to avoid it.Why Startups fail and how to avoid it.
Why Startups fail and how to avoid it.myHQ
 
Build-Measure-Learn - What software enterprises can learn from startups - XP ...
Build-Measure-Learn - What software enterprises can learn from startups - XP ...Build-Measure-Learn - What software enterprises can learn from startups - XP ...
Build-Measure-Learn - What software enterprises can learn from startups - XP ...Tobias Schimmer
 
Workshop Business Development
Workshop Business DevelopmentWorkshop Business Development
Workshop Business DevelopmentJacques Bazen
 
SocGen_BankingInnovationv3
SocGen_BankingInnovationv3SocGen_BankingInnovationv3
SocGen_BankingInnovationv3Ravi Padaki
 
Building your own company in 60 minutes
Building your own company in 60 minutesBuilding your own company in 60 minutes
Building your own company in 60 minutesRobin Teurlings
 
8 Reasons to Bootstrap as Long as You Can
8 Reasons to Bootstrap as Long as You Can8 Reasons to Bootstrap as Long as You Can
8 Reasons to Bootstrap as Long as You CanAlan Mendelevich
 
12 things learned in 14 years
12 things learned in 14 years12 things learned in 14 years
12 things learned in 14 yearsRoger Candy
 
Lessons-from-Lean-Startups-for-Existing-Businesses-2015
Lessons-from-Lean-Startups-for-Existing-Businesses-2015Lessons-from-Lean-Startups-for-Existing-Businesses-2015
Lessons-from-Lean-Startups-for-Existing-Businesses-2015Christine Thompson
 
Mining On LinkedIn - Passive and Freak’n PROACTIVE
Mining On LinkedIn - Passive and Freak’n PROACTIVEMining On LinkedIn - Passive and Freak’n PROACTIVE
Mining On LinkedIn - Passive and Freak’n PROACTIVEJP Marketing | NE
 
La potenza di Linkedin: i candidati passivi
La potenza di Linkedin: i candidati passiviLa potenza di Linkedin: i candidati passivi
La potenza di Linkedin: i candidati passiviAndrea Attana
 

Similar a Cust dev columbia_9-12 (20)

Lean Entrepreneurship Education
Lean Entrepreneurship EducationLean Entrepreneurship Education
Lean Entrepreneurship Education
 
Entrepreneurial Lessons Learned the Hard Way
Entrepreneurial Lessons Learned the Hard WayEntrepreneurial Lessons Learned the Hard Way
Entrepreneurial Lessons Learned the Hard Way
 
Entrpreneurship
EntrpreneurshipEntrpreneurship
Entrpreneurship
 
START-­UPs or STAY-UPs?
START-­UPs or STAY-UPs?START-­UPs or STAY-UPs?
START-­UPs or STAY-UPs?
 
7 things a recruiter will never tell you
7 things a recruiter will never tell you7 things a recruiter will never tell you
7 things a recruiter will never tell you
 
Feldman network purposefully never have to job search again
Feldman network purposefully never have to job search againFeldman network purposefully never have to job search again
Feldman network purposefully never have to job search again
 
7 Habits To Become a Better Leader at Work
7 Habits To Become a Better Leader at Work7 Habits To Become a Better Leader at Work
7 Habits To Become a Better Leader at Work
 
Entrepreneurial Lessons 2012
Entrepreneurial Lessons 2012Entrepreneurial Lessons 2012
Entrepreneurial Lessons 2012
 
Why Startups fail and how to avoid it.
Why Startups fail and how to avoid it.Why Startups fail and how to avoid it.
Why Startups fail and how to avoid it.
 
Retailer magazine issue 11
Retailer magazine issue 11Retailer magazine issue 11
Retailer magazine issue 11
 
Build-Measure-Learn - What software enterprises can learn from startups - XP ...
Build-Measure-Learn - What software enterprises can learn from startups - XP ...Build-Measure-Learn - What software enterprises can learn from startups - XP ...
Build-Measure-Learn - What software enterprises can learn from startups - XP ...
 
Workshop Business Development
Workshop Business DevelopmentWorkshop Business Development
Workshop Business Development
 
Kevin's Tips for Using LinkedIn.com During Your Job Search in 2013
Kevin's Tips for Using LinkedIn.com During Your Job Search in 2013Kevin's Tips for Using LinkedIn.com During Your Job Search in 2013
Kevin's Tips for Using LinkedIn.com During Your Job Search in 2013
 
SocGen_BankingInnovationv3
SocGen_BankingInnovationv3SocGen_BankingInnovationv3
SocGen_BankingInnovationv3
 
Building your own company in 60 minutes
Building your own company in 60 minutesBuilding your own company in 60 minutes
Building your own company in 60 minutes
 
8 Reasons to Bootstrap as Long as You Can
8 Reasons to Bootstrap as Long as You Can8 Reasons to Bootstrap as Long as You Can
8 Reasons to Bootstrap as Long as You Can
 
12 things learned in 14 years
12 things learned in 14 years12 things learned in 14 years
12 things learned in 14 years
 
Lessons-from-Lean-Startups-for-Existing-Businesses-2015
Lessons-from-Lean-Startups-for-Existing-Businesses-2015Lessons-from-Lean-Startups-for-Existing-Businesses-2015
Lessons-from-Lean-Startups-for-Existing-Businesses-2015
 
Mining On LinkedIn - Passive and Freak’n PROACTIVE
Mining On LinkedIn - Passive and Freak’n PROACTIVEMining On LinkedIn - Passive and Freak’n PROACTIVE
Mining On LinkedIn - Passive and Freak’n PROACTIVE
 
La potenza di Linkedin: i candidati passivi
La potenza di Linkedin: i candidati passiviLa potenza di Linkedin: i candidati passivi
La potenza di Linkedin: i candidati passivi
 

Último

TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfbelieveminhh
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified Binance Account
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxRoofing Contractor
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAITim Wilson
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon investment
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Omaninstagramfab782445
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannaBusinessPlans
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Adnet Communications
 
Rice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsRice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsShree Krishna Exports
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challengeshemanthkumar470700
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfwill854175
 

Último (20)

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From Seosmmearth
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Rice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsRice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna Exports
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 

Cust dev columbia_9-12

  • 1. @giffconstable giff@proof-nyc.com 12 Tips for Customer Development Lean.  Prac*cal.  Innova*on.   Columbia Business School, Sept 2012
  • 2. “A startup is a temporary organization designed to search for a repeatable and scalable business model.” -- Steve Blank Columbia Business School, Sept 2012
  • 3. 12 Tips for Customer Development 1.  One person at a time 2.  Know your goals and questions ahead of time 3.  Separate behavior and feedback in discussion 4.  Get psyched to hear things you don’t want to hear 5.  Disarm “politeness” training 6.  Ask open ended questions Columbia Business School, Sept 2012
  • 4. 12 Tips for Customer Development 7.  Focus on actual behavior, not speculative or abstract feelings 8.  Listen, don’t talk 9.  Follow your nose and drill down 10. Parrot back or misrepresent to confirm 11. Ask for introductions 12. Write up your notes as quickly as possible Afterwards: Look for patterns and apply judgment Columbia Business School, Sept 2012
  • 5. Questions? giff@proof-nyc.com @giffconstable www.proof-nyc.com Columbia Business School, Sept 2012