Presentation from Gigaom's Structure 2014 conference, June 21-22 in San Francisco Intel sponsor workshop: Disrupting the data center #gigaomlive More at http://events.gigaom.com/structure-2014/

2. INTEL SPONSOR WORKSHOP:
INTEL DISRUPTING THE DATA CENTER

3. Disrupting the Data Center
Unleashing the Data Services Economy
Raejeanne Skillern
General Manager
Cloud Service Provider Business

4. New Devices Create New User Experiences

5. The Data Center
is at the Heart of
User Experiences

6. Rise of the
Digital Service Economy
* Other names and brands may be claimed as the property of others.

7. Creating Unprecedented
ECONOMIC OPPORTUNITIES
New Internet Services
$450B1
Cloud Infrastructure
$120B2
1: Source: iDATA /Digiworld, 2013
2: Source IDC, 2013. 2016 calculated base don reported CAGR ‘13-’17
* Other names and brands may be claimed as the property of others.

8. Today’s
Infrastructure
Static, Manual,
Fixed Function
EMAIL ONLINE
SALES CRM ERP
SERVERS STORAGE NETWORK

9. Today’s IT Challenges
Network
2-3 weeks to provision new services1
66% CAGR in mobile data traffic2
Storage
40% data growth CAGR, 90%
unstructured3
Server
Average utilization <50% despite
virtualization4
1: Source: Intel IT internal estimate
2: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017
3: IDC’s Digital Universe Study, sponsored by EMC, December 2012
4: IDC Server Virtualization and The Cloud 2012

10. Limitations of Legacy Data Center Models
General
Purpose
Performance
Siloed
Resource
Scaling
Limited
Application
Resiliency
Data
Overload

11. Data center model is insufficient. Reboot required.

12. It’s Time to Disrupt the Data Center
Breaking the
Box
Optimized
Service
Delivery
Unlock
The Data
Vault
Silicon
Customization

13. Open the Sand Box
Custom Solutions Deliver Application Optimized Performance
Product Line Expansion to
Address New Market Opportunities
Core Products Optimize
Majority of Data Center
Workloads

14. Breaking
the Box:
Software Defined
Infrastructure
EMAIL CRM ERP
SOFTWARE DEFINED
SERVERS
ORCHESTRATION
SOFTWARE DEFINED
STORAGE
SOFTWARE DEFINED
NETWORK
ONLINE
SALES
* Other names and brands may be claimed as the property of others.
LAYER

15. Breaking
the Box:
Application
Defined
Infrastructure
ONLINE
SALES
EMAIL CRM ERP
Infrastructure Attributes
Power Performance Security Thermals Utilization Location
SERVERS STORAGE NETWORK
* Other names and brands may be claimed as the property of others.
SOFTWARE DEFINED
SERVERS
SOFTWARE DEFINED
STORAGE
SOFTWARE DEFINED
NETWORK
ORCHESTRATION
LAYER

16. Rack Scale Architecture (RSA): Optimized for SDI
Discrete Components,
Self-Integration
Network
Server
Storage
• Pooled and disaggregated
compute, network and storage
resources
• Hardware attributes exposed
upward to the provisioning
management layer
• Application requirements driven
infrastructure composability
Composable set of pooled and
disaggregated resources
NVM NVM
TODAY RSA

17. Optimizing Service Delivery: What’s Inside Matters
1
SECURITY
WORKLOAD
OPTIMIZATION
PERFORMANCE
Source:
1) IMR Research: Base: Total using Public Cloud US n=207; PRC n=241, Germany n=90, Brazil n=81
Q. What percent of these applications have you specified the hardware and/or other components to be used by the Cloud service provider as opposed to only specifying the level of service you expect?
2) Intellitrends Survey 2013 - (Comuware Report Measuring the Business Impact of Technology Performance)
3) HotCloud 2012 White Paper
Top Reasons:
73% of Enterprises Fear Cloud Providers Hide
Performance Problems 2
75% of Enterprise state concerns for control and
service visibility 2
Application performance can vary up to 60% with
up to 30% cost difference 3
70% Of Enterprises
Specifying HW
In Service Selection

18. Exposing capabilities in cloud services with a direct benefit
on a user’s business to allow for more informed decisions
New!

19. Unlocking the Data Vault
Analytic Tools and Utilities
Data
Servers Storage Network
* Other names and brands may be claimed as the property of others.
Services
Big Data Platform

20. Intel’s Deep Commitment to Data Analytics
“Big” Apps/Vertical
Solutions
Analytics/
Visualization/Data
Manipulation
Big Data SW
infrastructure
~$800M Invested in Analytics Acceleration
SW-defined Storage

21. Let’s Unleash the Digital Services
Economy Together
Be A Disruptive Force in the Data Center
Drive IT as the Business
Learn More! Attend Diane Bryant’s Fireside Chat