Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Top Media Performance Base 2007 Ggrt
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3. The Concept Publisher Advertiser Visitor TM invoices advertisers TM pay out to publishers and Creats Publishing Legend: Visitor Cash payments TM tracks impressions, Clicks, Visits and actual castomer acquisition The publisher is being rewarded (straight payment/commission) through the visitors’ usage of unique clicks, leads and sales - Tracking technology - Optimization Knowledge - Administration - Billing
8. What Creates Results? Knowledge: What Works For Who m And The Margins Trafficking 24/7 communications with publishers Clear strategy and resource allocation Timely payments Creatives and Landing pages methods SEO Axceleration Use reports - analyse conversions, products sold, etc Research and negotiations with publishers
11. "The U.S. online ad market is surging. Online ad spending has increased from $3.5 billion in 1999 to $8.4 billion in 2004, and is projected to grow to $16.1 billion in 2009.
12. “… more CPA ad networks cropping up, with the top producer reaping $10-20 million per month in revenues… Networks such as DirectLeads , Affiliate Fuel , CPA Empire , and PrimaryAds . The Rise of CPA Ad Networks Advice & Opinions. By & for Marketers September 13, 2005