1. How to manage
client feedback?
for designers

3. NEGATIVE
feedback

4. POSITIVE
feedback

5. CONSTRUCTIVE
feedback

6. NEGATIVE feedback
needs to be managed!
CONSTRUCTIVE feedback
needs to be comprehended well!

7. But
WHY
manage it?

8. It makes you a more efficient designer

9. It makes you a more efficient designer
It’ll help cut delivery times

10. It makes you a more efficient designer
It’ll help cut delivery times
And above all, it’ll keep your clients happy

11. It makes you a more efficient designer
It’ll help cut delivery times
And above all, it’ll keep your clients happy
So, manage client feedback
effectively and...

12. Image by Marvel Studios
...become a
DESIGN SUPERHERO

13. YOU TOO
can become one

14. Image by Universal Pictures
But How ?

15. 1. Document the feedback

16. 1. Document the feedback
Not like this...

17. Document everything received as feedback
for all parties to approve

18. Document everything received as feedback
for all parties to approve
No need to shuffle through back/forth email
mess

19. Use visual collaboration tools like Framebench
or Project management tools like Basecamp, Asana

20. Use visual collaboration tools like Framebench
or Project management tools like Basecamp, Asana

21. Use visual collaboration tools like Framebench
or Project management tools like Basecamp, Asana
BE SMART!

22. Some tools automatically document everything for
you

23. Some tools automatically document everything for
you
You invite people who’re relevant to the discussion in
workspace (like it happens in a meeting room)

24. Some tools automatically document everything for
you
You invite people who’re relevant to the discussion in
workspace (like it happens in a meeting room)
They automatically get access to all the contextual
feedback.

25. 2.
Clarify ambiguous
feedback
Image by - http://www.johnfeodorov.com

26. 2.
Clarify ambiguous
feedback BEFORE making changes
Image by - http://www.johnfeodorov.com

27. Make sure your clients agree to your
interpretation before starting the changes

28. Make sure your clients agree to your
interpretation before starting the changes
Strive to turn ambiguous comments into
directions and not opinions

29. Give your comments or feedback directly over
your images, videos or PDFs.

30. 3.
Describe how feedback
may impact Project scope

31. 3.
Describe how feedback
may impact Project scope
Pen
Sharpie
Marker
Purple

32. Feedback can change project scope considerably
Posters by http://thechive.com/2013/01/30/designer-turns-negative-client-comments-into-funny-posters-41-photos/

33. LEAVE NO
ROOM
FOR be no
There should
surprises !
SURPRISES!!!!

34. To avoid surprises, have a contextual discussion on
the feedback
and
get everybody on the same page.

35. To avoid surprises, have a contextual discussion on
the feedback
and
get everybody on the same page.
Or just have a real
time meeting on the
design and present your
case smoothly.

36. COMMON
PROBLEMS WITH
CLIENT FEEDBACK
Image by - http://www.justagirlandherlittledog.com

37. Actionable but negative feedback
Actionable but negative
feedback

38. Don’t get emotional about negative
feedback. It’s Okay!

39. Don’t get emotional about negative
feedback. It’s Okay!
Instead, educate your client

40. Don’t get emotional about negative
feedback. It’s Okay!
Instead, educate your client
Just understand what exactly the client is
trying to say

41. Don’t get emotional about negative
feedback. It’s Okay!
Instead, educate your client
Just understand what exactly the client is
trying to say
Tip : Do write back to your client with a
clarification of your original intent.

42. Client contradicts the Design
and Branding guides

43. Understand the mindset behind the
suggestions

44. Understand the mindset behind the
suggestions
Come up with changes more consistent with
the guidelines

45. Understand the mindset behind the
suggestions
Come up with changes more consistent with
the guidelines
Tip: Put the design guideline in the same
workspace as a PDF and link your reasons
on it for better understandability

46. Client dislikes everything you
have done
Image by http://beyondthefalls.tumblr.com/post/15764032404

47. Add him/her on your feedback tool

48. Add him/her on your feedback tool
Have a meaningful online discussion and go
through the design again

49. Add him/her on your feedback tool
Have a meaningful online discussion and go
through the design again
Tip: Try to have more face to face
discussions with client to build rapport.

50. Image by http://www.mauraneill.com
Meet at coffee shop, do a Google Hangout, Skype calls or use real-time sync tools

51. Image by Walt Disney Pictures
That’s all folks! Hope this helps you in becoming a
DESIGN SUPERHERO
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52. BE SMART!
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creative people collaborate visually
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PS: You will fall in love with it
Cover slide image by http://ardentheatre.org/