Bernetta Knighten and Arsha Jones will be co-presenting our Blogging 101 Super-Session with Arsha Jones. One of our most popular sessions each year, this is a nuts and bolts session designed to answer all of your technical questions about launching a blog. You'll learn about content management systems, hosting, domain name reservations, hyperlinking, quoting, embeds, plug-ins and more. This extended session will also give you a chance to have your personal blogging pitfalls debugged. New to blogging, no problem. This session was designed specifically for you. About Bernetta Knighten: I am an African American Lifestyle blogger, creative wife, mother, natural hair gal, A GOAL-GETTER & A GOAL ACHIEVER! I am originally from a north suburb outside of Chicago, Il. I moved to Atlanta shortly after graduating from Alabama State University and soon after, met and married my husband. I am a mother of 3 wonderful children and my life is an experience. I am also currently the Digital Media Coordinator for BlackandMarriedwithKids.com. I am responsible for editing the site, managing 30+ freelance writers, in addition to suppling news of the day stories, social media engagement and more. I enjoy my job and everyday pinch myself because I know the work I put in on my personal blog has allowed me to actually work full time in the blogging/media arena. The Bernetta Style blog is a resource on motherhood, wife-life and everything that comes along with that. That includes fitness, keeping your self up, natural hair, family events, date nights and reviews (events & products). If I find a deal, I am going to share it. I love to do it and people love me for it! I desire to Motivate & Inspire all to Live Smart, Simple & Stylish by making the best choices for you! I started this blog because I love to share events, ideas, & things that can make life easier, fun and just better.

1. ALLPPT.com _ Free PowerPoint Templates, Diagrams and Charts
From Beginner to
Expert Blogger
With 10
Little Known Facts

2. “Who is my audience?”
Too often, bloggers start with the wrong question. They ask things like:
• How can I be interesting?
• What can I write about?
• What will make this post more engaging?
Those are great questions, but they are totally meaningless unless you first understand yo
ur audience.
“Blog for someone, not something”
The clearer your view of your audience, the better your writing be.
Know Your Audience|1

3. Be Consistent
“Quality of content and consistency are the most important factors in setting up
your schedule… Consistency will keep them engaged, build brand awareness,
and if done right help convert them to buyers.”
• Tell stories that demonstrate your openness and vulnerability.
• Make sure you are respecting your boundaries of confidentiality and that of others.
• Use your transparency to help others, not simply for the sake of being transparent.
“The Bloggers with the greatest degree of personal disclosure are the most successful.
”
Know Your Audience|1 cont.
Be Transparent

4. Collaborate with Other Bloggers|2
There is power in numbers!
Benefits:
• Expand your reach
• Expand your offerings
• Expand your outlook
Fab Five Bloggers:
Kita: @KokoaMag
LaShawn: @Lashawnwiltz
MJ @Fabhautemama
Mimi @GlossyMimi

5. Galleries = Pageviews|3
Each click is a pageview
• Increases your stats
• Increased time on your site
• Increased $ based on Ad impressions

6. How to write a list post
1. Choose Your Numbers Wisely
2. Order Your List Logically
3. Consider Publishing Your List as a Serie
s
4. Always Number Your Items
5. Invite Readers to Participate
6. Choose a Title That Gets Noticed
Create a Killer List Post|4

7. Click! Click! Click!
16% of content is tweeted more than it’s viewe
d.
Great blog titles can be the difference betwee
n
being ignored by your potential customers an
d
earning viral levels of social sharing.
Invest in titles that engage, surprise, intrigue a
nd capture the attention of your readers.
It’s All About the Title!|5

8. Develop Products|6
Be seen as an expert in your field
• eBooks
• Webinars
• Client Services/Management
• Websites Management
• Your product >>>> _______
Pitch Brands
Sponsored Post

9. Master Social Media Platforms|7
Follow, Like, Share!!
• Facebook
• Twitter
• Instagram
• Pinterest
• Google
• YouTube
• LinkedIn
• Snapchat
• Vine

10. Embrace Video (YouTube)|8
• Increased audience engagement
• Grow online following
• Make more money
• Grow social influence
• Videos are shared more than articles

11. 3 REASONS WHY EYE
CATCHING BLOG IMAGES
MATTER
1. They legitimize your site.
2. They catch the attention of
followers on social media.
3. They're shared more often.
Quality Photos|9

12. Master SEO|10
Keywords, Keywords, Keywords!
1. You make the most of each piece of content you publish
2. It can play a major role in your Content Marketing strategy
3. You get to rank for more keywords that you aren’t really targeting
4. Organic traffic converts better that most traffic sources
If you want to start a content strategy immediately, look at it like this:
Your content strategy IS your blog.
Once you understand this, you’ll be ready to commit to it.

13. BONUS|4 More
….because there is so much information…
• Start your email list right away – The fortune is in the follow up
• Guest Post on other larger blogs.
• Treat your blog like a business.
• Back up your site.

14. ALLPPT.com _ Free PowerPoint Templates, Diagrams and Charts
From Beginner to
Expert Blogger
With 10
Little Known Facts