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Two-fold digital leader responsible for planning and executing JLL omni-channel marketing initiatives through a team of geographically distributed digital leaders in EMEA while also championing business transformation through the integration of digital in JLL core business. Published author, Francesco is also member of the Editorial Board for Journal of Digital & Social Media Marketing and he is regularly invited to host keynotes at leading events. In his previous role Francesco managed Acer digital presence in 55 markets across PANAM, EMEA and APAC as Global Digital Marketing Director, where he pioneered retail real time marketing strategies, later authoring a paper on the experience. ...