Presentation given at the CIPRA (Chinese International Public Relations Association) summit on July 27th, 2012: Chances and challenges brought by social media for Public Relations professionals.
1. Social media era
Chances and challenges of the PR indutry
Christophe Ginisty
IPRA President elect 2013
European Technology / Digital evangelist @Edelman EMEA
Twitter:@cginisty
International Public Relations Association