7. Individuals were better equipped (and ready)
to take advantage of these transformations
than organisations
8. Most of what you call “influencers” never wanted to
9. Who do they influence?
What kind of impact do they have?
10. The reality is that influencers
are NOT directly influencing
the society
11. Influencers are shaping a new world by influencing
the ones who were ruling the old world of comms.
New influencers are forcing the old ones
to behave like never before.
12.
13.
14.
15.
16. Influencers have an impact on other
influencers and this is how they
contribute to change the world.