Overview of HP's MagCloud print on demand service

1. Putting a New Face on Magazine Publishing

2. did you know ?

3. 3.8 billionmagazines were delivered to newsstands in the US last yearSource: “The Magazine Retail Sales Experience 2008” – Harrington Associates, LLC

4. 62% of these were returned to the publisher

5. that’s over2.3Bwasted magazines

6. placed end to end… PHOTO © WARNER BROS. ENTERTAINMENT INC. that’s enough magazines to circle the Earth 16 times

7. what if…

8. magazines only get printed when they are purchased?

10. Jun '08: private alpha (by invitation)

15. Streamlining production MagCloud production line, 2009 Photo Source: Negaunee Public Library Photo Source: Negaunee Public Library “Any customer can publish any type of magazine he wants so long as it’s 8.5"x11” – MagCloud

18. WHO IS PUBLISHING? Early Adopters: Artists & Photographers

19. WHO IS PUBLISHING? Political Groups Religious Groups Special Interest Groups Programmers Businesses Schools Non-profit Organizations

20. how is it being used ?

21. HOW IS IT BEING USED? Special Editions Back Issues

26. thank you! For more information Mark Giordono: giordono@hp.com